OTC drugs

Articles: 22 Results
MediaCom wins Bayer's global $800m media consolidation

MediaCom wins Bayer's global $800m media consolidation

WPP agency picks up key markets from rivals PHD and Dentsu.

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

Relief for stressed voters: Excedrin creates Election Headache Kit

Relief for stressed voters: Excedrin creates Election Headache Kit

These are going to be popular over the next few months.

Sanofi puts agencies on alert in global media pitch

Sanofi puts agencies on alert in global media pitch

Pharmaceuticals giant spends estimated €900m a year.

GSK reviews £1.3bn global media

GSK reviews £1.3bn global media

Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on

Pharma must radically rethink its engagement with doctors

Pharma must radically rethink its engagement with doctors

Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About

Hangover remedy feels St. Patty's pain in hilarious animated spots

Hangover remedy feels St. Patty's pain in hilarious animated spots

, Humanaut for Blowfish

Humanaut push for Blowfish includes a new website and package design

Havas combines Havas Health, Havas consumer health practices into new entity

Havas combines Havas Health, Havas consumer health practices into new entity

The organization is now called Havas Health & You and continues to be led by Donna Murphy.

Walgreens confirms WPP win

Walgreens confirms WPP win

Holding company will create a dedicated agency, "Team WPA," for the $600M client.

Why Excedrin embraced the headache of a contentious election season

Why Excedrin embraced the headache of a contentious election season

Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September

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