Household products

Articles: 24 Results
Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year

Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

'Poopsie' for Halo by RPA

'Poopsie' for Halo by RPA

, RPA for Halo
Serta Simmons launches a new brand focused on tomorrow

Serta Simmons launches a new brand focused on tomorrow

The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.

Dove's body bottles botched the 'real' conversation

Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

Liquid-Plumr becomes the butt of its own crack joke

Liquid-Plumr becomes the butt of its own crack joke

The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

Amazon replaces Band-Aid as mom's favorite brand, says study

Amazon replaces Band-Aid as mom's favorite brand, says study

Dawn, Samsung and Cheerios also score high on YouGov BrandIndex's annual Mother's Day survey

Unilever to halve its creative agencies as it doubles down on efficiency savings

Unilever to halve its creative agencies as it doubles down on efficiency savings

After the failed Kraft Heinz takeover bid, the CPG giant aims to streamline its marketing process.

J&J, Verizon and AT&T join brands to suspend YouTube advertising

J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that

Does Alexa run counter to the Amazon brand?

Does Alexa run counter to the Amazon brand?

The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.

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