Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.
Brands chimed in on social justice issues amid widespread Black Lives Matters protests and fights for LGBTQ equality this year.
Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Dawn, Samsung and Cheerios also score high on YouGov BrandIndex's annual Mother's Day survey