Household products
Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
'Poopsie' for Halo by RPA
Serta Simmons launches a new brand focused on tomorrow
The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.
Dove's body bottles botched the 'real' conversation
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
Liquid-Plumr becomes the butt of its own crack joke
The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.
P&G's media overhaul could be the catalyst to change ad industry
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Amazon replaces Band-Aid as mom's favorite brand, says study
Dawn, Samsung and Cheerios also score high on YouGov BrandIndex's annual Mother's Day survey
Unilever to halve its creative agencies as it doubles down on efficiency savings
After the failed Kraft Heinz takeover bid, the CPG giant aims to streamline its marketing process.
J&J, Verizon and AT&T join brands to suspend YouTube advertising
Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that
Does Alexa run counter to the Amazon brand?
The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.
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