Household products

Articles: 40 Results
SodaStream taps Zuckerberg for Earth Day campaign

SodaStream taps Zuckerberg for Earth Day campaign

No, it's his sister.

Ad of the week: Tide: ‘The Jason Alexander Hoodie’

Ad of the week: Tide: ‘The Jason Alexander Hoodie’

Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.

6 pivotal social justice ads of 2020

6 pivotal social justice ads of 2020

Brands chimed in on social justice issues amid widespread Black Lives Matters protests and fights for LGBTQ equality this year.

Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year

Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

'Poopsie' for Halo by RPA

'Poopsie' for Halo by RPA

, RPA for Halo
Serta Simmons launches a new brand focused on tomorrow

Serta Simmons launches a new brand focused on tomorrow

The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.

Dove's body bottles botched the 'real' conversation

Dove's body bottles botched the 'real' conversation

Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.

Liquid-Plumr becomes the butt of its own crack joke

Liquid-Plumr becomes the butt of its own crack joke

The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

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