Household products
Ad of the week: Tide: ‘The Jason Alexander Hoodie’
Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.
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P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.
6 pivotal social justice ads of 2020
Brands chimed in on social justice issues amid widespread Black Lives Matters protests and fights for LGBTQ equality this year.
Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
'Poopsie' for Halo by RPA
Serta Simmons launches a new brand focused on tomorrow
The mattress company debuts Tomorrow Sleep with an anthem ad from MullenLowe.
Dove's body bottles botched the 'real' conversation
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
Liquid-Plumr becomes the butt of its own crack joke
The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.
P&G's media overhaul could be the catalyst to change ad industry
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Amazon replaces Band-Aid as mom's favorite brand, says study
Dawn, Samsung and Cheerios also score high on YouGov BrandIndex's annual Mother's Day survey
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