Cosmetics / toiletries
Milk Agency and Uoma Beauty redefine ‘Black’
The Black History Month campaign aims to rewrite the negative associations with Blackness in our culture.
No7 wants to help women get back to work in its first U.S. campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
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P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.
Publicis Groupe wins L'Oreal China media pitch
The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in
Axe defends mocked tweet about DC riots
‘We'd rather be lonely than with that mob,’ tweeted Axe.
BBDO CMO Crystal Zerrenner moves to DTC brand Thinx as chief growth officer
At BBDO, Zerrenner led Thinx’s first national TV ad campaign, ‘MENstruation.’
Google rolls out AR makeup try-on tool
Trying on makeup isn’t the most COVID-19-friendly activity, so Google created an AR feature to test new products right from
Put aside the grand mission statements and learn from the brands born with purpose
It is not a competition that can be won and consumers will appreciate honesty when you're not yet where you
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
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