Cosmetics / toiletries

Articles: 31 Results
L'Occitane hits US roads with beauty truck

L'Occitane hits US roads with beauty truck

L'Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it begins a tour of

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction

L'Oréal expands into tech with the acquisition of beauty AR and AI company

L'Oréal expands into tech with the acquisition of beauty AR and AI company

L'Oréal has acquired Canadian tech company ModiFace, a specialist in augmented reality and artificial intelligence applied to the beauty industry.

An alien and a boy ponder big questions about masculinity in new Harry's spot

An alien and a boy ponder big questions about masculinity in new Harry's spot

GSD&M positions the shaving brand to move beyond razors with a conversation about what it means to be a man.

Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year

Empowering Unilever marketers and unstereotyping ads: Keith Weed's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

Unilever invests in ethical beauty brand Beauty Bakerie

Unilever invests in ethical beauty brand Beauty Bakerie

San Diego-based Beauty Bakerie is the latest start-up to receive funding from Unilever Ventures, which has led a $3m (£2.3m)

Inclusivity: The missing denominator behind advertising mishaps

Inclusivity: The missing denominator behind advertising mishaps

Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation,

Five times skincare brands failed black consumers

Five times skincare brands failed black consumers

The recent Dove blowup was far from the first offense.

Nars and Refinery29 champion female creativity in immersive art exhibit

Nars and Refinery29 champion female creativity in immersive art exhibit

Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength

Are campaigns like 'Real Beauty' real empowerment?

Are campaigns like 'Real Beauty' real empowerment?

Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.