Cosmetics / toiletries
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from
John Boyega quits as Jo Malone ambassador after being cut from his own ad
Actor deemed perfume brand’s actions ‘wrong’.
Diverse women in STEM take center stage in Olay’s new print campaign
Saatchi & Saatchi New York campaign for the Procter & Gamble skincare brand appearing in print and online.
Michael Kors tempts fans with New York treasure hunt
Experience ties in with campaign for brand's new Wonderlust fragrance.
Dior brings beauty looks to life with immersive event
Pop-up runs until 19 May in Los Angeles.
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free