Cosmetics / toiletries

Articles: 71 Results
Inside L’Oreal’s customer experience transformation

Inside L’Oreal’s customer experience transformation

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

L'Oreal Paris responds to pandemic with first digital make-up line

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response

First comes love, then comes marriage (or not)

First comes love, then comes marriage (or not)

The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from

John Boyega quits as Jo Malone ambassador after being cut from his own ad

John Boyega quits as Jo Malone ambassador after being cut from his own ad

Actor deemed perfume brand’s actions ‘wrong’.

Diverse women in STEM take center stage in Olay’s new print campaign

Diverse women in STEM take center stage in Olay’s new print campaign

Saatchi & Saatchi New York campaign for the Procter & Gamble skincare brand appearing in print and online.

Michael Kors tempts fans with New York treasure hunt

Michael Kors tempts fans with New York treasure hunt

Experience ties in with campaign for brand's new Wonderlust fragrance.

Dior brings beauty looks to life with immersive event

Dior brings beauty looks to life with immersive event

Pop-up runs until 19 May in Los Angeles.

YSL to open 'gas station' in desert during Coachella

YSL to open 'gas station' in desert during Coachella

Pop-up will replace fuel pumps with make-up refills.

Clinique creates pop-up with skincare quiz

Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

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