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R/GA appoints new global CCO and CXO

R/GA appoints new global CCO and CXO

Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership

Wells Fargo expands Barri Rafferty's role to include marketing

Wells Fargo expands Barri Rafferty's role to include marketing

The former Ketchum CEO joined Wells Fargo two months ago.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that

Racism in casting: we have a responsibility to end this nonsense

Racism in casting: we have a responsibility to end this nonsense

The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese

NBCU debuts total media spend measurement tool

NBCU debuts total media spend measurement tool

Tool kicks off targeting the automotive sector, with Honda as launch partner.

Gwyneth Paltrow joins global Xeomin campaign as spokesperson

Gwyneth Paltrow joins global Xeomin campaign as spokesperson

The campaign is Paltrow’s first medical aesthetics partnership.

Two agency groups face off in Walgreens Boots Alliance global review

Two agency groups face off in Walgreens Boots Alliance global review

Race hots up for US pharmacy giant's integrated account.

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of

Sex sells, but so does fear: Two voter registration campaigns take different tacks

Sex sells, but so does fear: Two voter registration campaigns take different tacks

OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.

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