Cosmetics / toiletries
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York.
Gillette takes aim at toxic masculinity in new campaign
P&G grooming brand calls on men to up their game in new film from Grey New York.
Chanel to stage all-red New York pop-up
Activation will take place over two weeks.
CoverGirl becomes biggest makeup brand to earn cruelty-free award
The company underwent rigorous testing of its products to verify the supply chain is free of animal testing.
Old Spice hosts live obstacle course game show controlled by you
The brand teamed up with Wieden+Kennedy Portland and MediaMonks.
L'Occitane creates experience store with rain shower sink
L'Occitane, the natural cosmetics company, has created a new store in New York with a rain shower sink and a
L'Occitane hits US roads with beauty truck
L'Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it begins a tour of
'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'
The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction
L'Oréal expands into tech with the acquisition of beauty AR and AI company
L'Oréal has acquired Canadian tech company ModiFace, a specialist in augmented reality and artificial intelligence applied to the beauty industry.
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