Advertising news and opinion from international thought leaders

December 04, 2019 by Sara Spary

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

December 03, 2019 by Simon Gwynn

Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.

November 18, 2019 by Lindsay Stein

The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.

November 18, 2019 by Simon Gwynn

Team led by MullenLowe UK beat Omnicom in pitch.

November 15, 2019 by Ben Bold

John Legend and Pusha T discuss racial bias in four-episode series.

November 08, 2019 by Ben Bold

WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.

October 30, 2019 by Lindsay Stein

Wieden + Kennedy previously handled the account.

October 22, 2019 by Simon Gwynn

Grooming division is still poor relation in impressive quarter for FMCG giant.

October 21, 2019 by Lindsay Stein

Healthcare ad veteran Kyle Barich left his role as CEO of Omnicom's CDM this summer.

October 18, 2019 by Lindsay Stein

See what the chief brand officer has to say about the CPG industry today and in the future.

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