Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
Huge's Fede Garcia and R2C Group's Steve Diamond give their take on BBDO New York's new "Fetch Across the Internet"
The Interpublic Group agency's London office will lead the account.
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on
Agency network will work with personal care company in 50 markets.
Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to
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