FMCG
Unilever pledges boost to ‘brand and marketing’ spend
FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.
Virgin Red appoints global media agency
Incumbent was Bountiful Cow.
Pick of the Week: Bodyform's #Periodsomnia is a thing
A person melting off the bed shows how hot some nights can be.
Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO
Menstruating people lose around five months of sleep over their lifetime.
Deodorant brand Wild and BBH use a dirty-talking polar bear to push eco credentials
The campaign breaks on 31 May and will run on TV, YouTube paid advertising and social channels.
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Where's the accountability in Ogilvy's influencer ban?
Efforts to be beautiful are less the cause of harm and more a symptom of an oppressive standard maintained in
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for
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Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
Sure addresses self doubt and diversity in latest global brand campaign
'Not done yet' has been created by Abbott Mead Vickers BBDO.
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