FMCG
MediaCom wins Bayer's global $800m media consolidation
WPP agency picks up key markets from rivals PHD and Dentsu.
Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July
Wavemaker had a strong showing.
Unilever confirms $3.3bn media roster
FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.
Ocean Bottle calls on consumers to come clean on sustainability fails
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
Why Dove is stepping up its 'actionist' approach
It’s not enough to focus on individual interventions – we need to influence the entire social ecosystem to foster change.
Lux campaign pressures World Athletics over Caster Semenya ban
The Unilever personal care brand is taking a stand over the athlete's hyperandrogenism.
_9.jpg)
Dove turns attention to heavily edited selfies in latest campaign
Campaign is created by Ogilvy.
_28.jpg)
SodaStream taps Zuckerberg for Earth Day campaign
No, it's his sister.
Inside Bodyform's Pain Museum
Experience is part of campaign to mark Endometriosis Awareness Month.
Tena bids to rebrand menopause for women in the Middle East
Large majority of women in Saudi Arabia believe Arabic term, which translates to ‘the age of despair’, should be changed.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free