FMCG

Articles: 137 Results
P&G: strong FMCG competition is bolstering marketing spend

P&G: strong FMCG competition is bolstering marketing spend

Gillette and Pampers owner reported organic sales were up 5% in quarterly results.

Read Marc Pritchard's landmark speech on creating a 'new media supply chain'

Read Marc Pritchard's landmark speech on creating a 'new media supply chain'

P&G brand chief wants to prioritise transparency and control.

YSL to open 'gas station' in desert during Coachella

YSL to open 'gas station' in desert during Coachella

Pop-up will replace fuel pumps with make-up refills.

Introducing the world's first smart tampon dispenser

Introducing the world's first smart tampon dispenser

Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.

P&G announces 'build studio' as it seeks to ramp up product innovation

P&G announces 'build studio' as it seeks to ramp up product innovation

FMCG giant will partner with development and investment company M13.

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Clinique creates pop-up with skincare quiz

Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

Unilever calls for brands to join pioneering cross-media measurement initiative

Unilever calls for brands to join pioneering cross-media measurement initiative

Partners include Facebook, Google, Kantar and Nielsen.

P&G grooming business declined ahead of divisive Gillette ad

P&G grooming business declined ahead of divisive Gillette ad

Organic sales across the company were up 4% last quarter, but grooming was down 3%.

Gillette takes aim at toxic masculinity in new campaign

Gillette takes aim at toxic masculinity in new campaign

P&G grooming brand calls on men to up their game in new film from Grey New York.

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