FMCG

Articles: 132 Results
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Clinique creates pop-up with skincare quiz

Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

Unilever calls for brands to join pioneering cross-media measurement initiative

Unilever calls for brands to join pioneering cross-media measurement initiative

Partners include Facebook, Google, Kantar and Nielsen.

P&G grooming business declined ahead of divisive Gillette ad

P&G grooming business declined ahead of divisive Gillette ad

Organic sales across the company were up 4% last quarter, but grooming was down 3%.

Gillette takes aim at toxic masculinity in new campaign

Gillette takes aim at toxic masculinity in new campaign

P&G grooming brand calls on men to up their game in new film from Grey New York.

How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

GSK and Pfizer to merge consumer healthcare brands

GSK and Pfizer to merge consumer healthcare brands

GSK would have more than two-thirds of equity in new company.

Keith Weed retires from Unilever after 35 years

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

Paul Polman to retire as Unilever CEO

Paul Polman to retire as Unilever CEO

Polman will remain for the first half of next year to help successor Alan Jope with transition.

Spark Foundry wins Avon global media account

Spark Foundry wins Avon global media account

Beauty brand has consolidated £90m business into Publicis agency.

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