FMCG
Global marketers expect their budgets to rise in 2019
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%
Aline Santos: there is lot of diversity talk at Cannes but not much action
Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability
Unilever brings holding group creative teams together for new agency model trial
Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a
Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated
Unilever: 'Gone are the days when a product succeeds because it is superior'
Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the
Why P&G stood by its controversial ad 'The Talk'
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their
Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with
Now brands will be able to track effect of Snapchat ads on in-store purchases
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
Private view: Pedigree's 'Fetch' work may have barked up the wrong tree
Huge's Fede Garcia and R2C Group's Steve Diamond give their take on BBDO New York's new "Fetch Across the Internet"
Godiva brings on McCann for global creative
The Interpublic Group agency's London office will lead the account.
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