FMCG
How British American Tobacco sells nicotine to young people
In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain
Milk Agency and Uoma Beauty redefine ‘Black’
The Black History Month campaign aims to rewrite the negative associations with Blackness in our culture.
Zippo names Ogilvy creative, PR and social agency of record
The partnership follows a long-standing relationship with the brand.
Bayer claims industry first with interactive smart-speaker ads
People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad
Advertisers aim to get the tone right at Super Bowl LV
Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumultuous year.
Ad of the week: Tide: ‘The Jason Alexander Hoodie’
Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.
No7 wants to help women get back to work in its first U.S. campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
Budweiser to sit out Super Bowl to support vaccine awareness campaign
The beverage giant will forgo a big game spot for the first time in 37 years.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Degree and Kevin Durant embrace the power of sweat
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’
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