FMCG

Articles: 167 Results
Unilever and UK aid invest £100m in global awareness campaign to fight coronavirus

Unilever and UK aid invest £100m in global awareness campaign to fight coronavirus

Initiative will be led by Unilever brands Domestos and Lifebuoy.

Unilever could help support smaller agencies with early payment

Unilever could help support smaller agencies with early payment

FMCG giant has unveiled range of measures to assist global effort to tackle Covid-19, including €100m in donations.

Unilever upped marketing spend to €7.27bn in 2019

Unilever upped marketing spend to €7.27bn in 2019

FMCG giant has now opened 38 digital hubs and content studios.

Milk-Bone's new spots show why dogs are superior pets

Milk-Bone's new spots show why dogs are superior pets

Publicis Groupe's PSOne, a bespoke J.M. Smucker Company shop, developed the creative.

Unilever keeps 'all options' open for struggling PG Tips and Lipton brands

Unilever keeps 'all options' open for struggling PG Tips and Lipton brands

Profit down more than third at FMCG giant in disappointing 2019.

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Former AKQA account director will play lead role in delivering U-Studio's content output.

6 standout global live experiences

6 standout global live experiences

The very best in experiential and live activation from around the globe.

P&G's Marc Pritchard promises further belt-tightening in marketing and media

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

Unilever names middle Europe boss Conny Braams as top marketer

Unilever names middle Europe boss Conny Braams as top marketer

Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.

Philip Morris kicks off international effort to promote a smoke-free future

Philip Morris kicks off international effort to promote a smoke-free future

The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.

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