Advertising news and opinion from international thought leaders

February 24, 2021 by Matthew Chapman

In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain

February 22, 2021 by Sabrina Sanchez

The Black History Month campaign aims to rewrite the negative associations with Blackness in our culture.

February 18, 2021 by Sabrina Sanchez

The partnership follows a long-standing relationship with the brand.

February 12, 2021 by Omar Oakes

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad

February 05, 2021 by Mariah Cooper

Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumultuous year.

February 04, 2021 by Mariah Cooper

Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.

January 26, 2021 by Mariah Cooper

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

January 25, 2021 by Alison Weissbrot

The beverage giant will forgo a big game spot for the first time in 37 years.

January 25, 2021 by Sabrina Sanchez

The digital activation is an effort by the brand to reach younger audiences during the big game.

January 22, 2021 by Mariah Cooper

Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’

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