FMCG
P&G slashes adspend by $350m after cutting 'waste' and agency fees
Annual advertising expense fell for third year in a row to $6.75bn.
Michael Kors tempts fans with New York treasure hunt
Experience ties in with campaign for brand's new Wonderlust fragrance.
Mars and Unilever on 'moral and business responsibility' to improve online safety
Debate has moved 'from brand safety to public safety', members of new alliance say.
Relationship tips - RB Health & McCann in the spotlight
How do the best client-agency partnerships work?
Procter & Gamble continues to fight racial bias with 'The Look'
The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'
Walrus leads Colace's big push for constipation remedy
,
Walrus
for
Colace
Dior brings beauty looks to life with immersive event
Pop-up runs until 19 May in Los Angeles.
P&G: strong FMCG competition is bolstering marketing spend
Gillette and Pampers owner reported organic sales were up 5% in quarterly results.
Read Marc Pritchard's landmark speech on creating a 'new media supply chain'
P&G brand chief wants to prioritise transparency and control.
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free