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Articles: 149 Results
Chocolate giant Ferrero hires Mindshare for global media

Chocolate giant Ferrero hires Mindshare for global media

The WPP agency picked up the account following a competitive review.

Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

GSK launches global creative review for pharma business

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

MediaCom confirms Frances Ralston-Good as global account director for P&G

MediaCom confirms Frances Ralston-Good as global account director for P&G

World's top advertiser is one of MediaCom's biggest clients.

Imperial Tobacco reviews global ad account

Imperial Tobacco reviews global ad account

Brands include Davidoff, JPS and Parker & Simpson.

P&G slashes adspend by $350m after cutting 'waste' and agency fees

P&G slashes adspend by $350m after cutting 'waste' and agency fees

Annual advertising expense fell for third year in a row to $6.75bn.

Michael Kors tempts fans with New York treasure hunt

Michael Kors tempts fans with New York treasure hunt

Experience ties in with campaign for brand's new Wonderlust fragrance.

Mars and Unilever on 'moral and business responsibility' to improve online safety

Mars and Unilever on 'moral and business responsibility' to improve online safety

Debate has moved 'from brand safety to public safety', members of new alliance say.

Relationship tips - RB Health & McCann in the spotlight

Relationship tips - RB Health & McCann in the spotlight

How do the best client-agency partnerships work?

Procter & Gamble continues to fight racial bias with 'The Look'

Procter & Gamble continues to fight racial bias with 'The Look'

The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'

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