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Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.
The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.
Team led by MullenLowe UK beat Omnicom in pitch.
John Legend and Pusha T discuss racial bias in four-episode series.
WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.
Wieden + Kennedy previously handled the account.
Grooming division is still poor relation in impressive quarter for FMCG giant.
Healthcare ad veteran Kyle Barich left his role as CEO of Omnicom's CDM this summer.