Initiative will be led by Unilever brands Domestos and Lifebuoy.
FMCG giant has unveiled range of measures to assist global effort to tackle Covid-19, including €100m in donations.
FMCG giant has now opened 38 digital hubs and content studios.
Publicis Groupe's PSOne, a bespoke J.M. Smucker Company shop, developed the creative.
Profit down more than third at FMCG giant in disappointing 2019.
Former AKQA account director will play lead role in delivering U-Studio's content output.
The very best in experiential and live activation from around the globe.
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.
The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.