FMCG
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Where's the accountability in Ogilvy's influencer ban?
Efforts to be beautiful are less the cause of harm and more a symptom of an oppressive standard maintained in
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for
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Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
Sure addresses self doubt and diversity in latest global brand campaign
'Not done yet' has been created by Abbott Mead Vickers BBDO.
CBD brand finally helps Faithless to sleep
'Insomnia' remixed as a 27-minute track designed to help you get some shut-eye.
Unilever, McDonald's, Coca Cola, PepsiCo and Starbucks join brands suspending operations in Russia
Growing wave of brands have halted some or all of their activities in Russia.
P&G's Marc Pritchard on the rise of AR, VR and the so-called metaverse
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia
Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity
Accounts up for review dropped by almost half compared with 2020.
Global new-biz roundup 2021: pitch activity skyrockets as agencies bounce back
WPP takes the top spot among big six for global billings
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