FMCG

Articles: 328 Results
Lucky Charms ad featuring cereal and a character

US new-biz spotlight: US secures lion’s share of major global media reviews

Interpublic scores biggest creative pitches.

Woman eating a Ferrero chocolate

Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves

Meanwhile, Ikea dominates creative.

Still from Temptations ad

Temptations takes inspiration from 1970s in festive spot by Adam & Eve/DDB

The ad has been directed by Jeff Low through Biscuit Filmworks.

Man holding beer in laundromat watching football

Global new-biz spotlight: Media outlook worsens with fewer major moves

Meanwhile, North America creative activity soars.

Pfizer ad with man looking at vials

Global new-biz spotlight: Pfizer picks Interpublic and Publicis for global account

US allocated lion’s share of business.

Gillette "The best a man can be"

Campaign Podcast: Deconstructing masculinity | BrewDog vs Droga5 | John Lewis and Megaforce

Industry leaders discuss what more could adland could do to represent the modern man.

Dove CMO Alessandro Manfredi onstage

Dove CMO: brand success more reliant on marketers than agency creativity

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

Aline Santos

Unilever targets Cannes Lions as part of creative transformation

Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, wants marketers to be closer to

Separated couple watch laptops

Amazon highlights life-changing moments in Prime campaign

Ads were created by Wieden & Kennedy London.

A woman using a roller on her foot

Scholl hires media agency to attract younger audience

Footcare brand believes there is an opportunity for growth among younger consumers.

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