FMCG

Articles: 116 Results
Apple retains crown as world's most valuable brand as Facebook value sinks

Apple retains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to the top, with Amazon in third place.

Marc Pritchard shares personal journey around bias and labels

Marc Pritchard shares personal journey around bias and labels

"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked

Old Spice hosts live obstacle course game show controlled by you

Old Spice hosts live obstacle course game show controlled by you

The brand teamed up with Wieden+Kennedy Portland and MediaMonks.

Anomaly launches offering to drive gender equality in marketing

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

L'Occitane creates experience store with rain shower sink

L'Occitane creates experience store with rain shower sink

L'Occitane, the natural cosmetics company, has created a new store in New York with a rain shower sink and a

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

Aline Santos: there is lot of diversity talk at Cannes but not much action

Aline Santos: there is lot of diversity talk at Cannes but not much action

Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability

Unilever brings holding group creative teams together for new agency model trial

Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated

Unilever: 'Gone are the days when a product succeeds because it is superior'

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free