FMCG
Unilever: 'Gone are the days when a product succeeds because it is superior'
Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the
Why P&G stood by its controversial ad 'The Talk'
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their
Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with
Now brands will be able to track effect of Snapchat ads on in-store purchases
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
Private view: Pedigree's 'Fetch' work may have barked up the wrong tree
Huge's Fede Garcia and R2C Group's Steve Diamond give their take on BBDO New York's new "Fetch Across the Internet"
Godiva brings on McCann for global creative
The Interpublic Group agency's London office will lead the account.
Pepsi overtakes Coke as world's most effective brand in Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
GSK reviews £1.3bn global media
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on
Schick parent Edgewell taps MullenLowe Group as global creative agency
Agency network will work with personal care company in 50 markets.
P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'
Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck's consumer health division was about allowing it to
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