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Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

Aline Santos: there is lot of diversity talk at Cannes but not much action

Aline Santos: there is lot of diversity talk at Cannes but not much action

Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability

Unilever brings holding group creative teams together for new agency model trial

Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated

Unilever: 'Gone are the days when a product succeeds because it is superior'

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the

Why P&G stood by its controversial ad 'The Talk'

Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with

Now brands will be able to track effect of Snapchat ads on in-store purchases

Now brands will be able to track effect of Snapchat ads on in-store purchases

Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.

Private view: Pedigree's 'Fetch' work may have barked up the wrong tree

Private view: Pedigree's 'Fetch' work may have barked up the wrong tree

, BBH New York for Pedigree

Huge's Fede Garcia and R2C Group's Steve Diamond give their take on BBDO New York's new "Fetch Across the Internet"

Godiva brings on McCann for global creative

Godiva brings on McCann for global creative

The Interpublic Group agency's London office will lead the account.