FMCG
Chocolate giant Ferrero hires Mindshare for global media
The WPP agency picked up the account following a competitive review.
Unilever encouraged by blockchain ad-buying pilot
FMCG giant wants to develop blockchain as solution for wider digital supply chain.
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
MediaCom confirms Frances Ralston-Good as global account director for P&G
World's top advertiser is one of MediaCom's biggest clients.
Imperial Tobacco reviews global ad account
Brands include Davidoff, JPS and Parker & Simpson.
P&G slashes adspend by $350m after cutting 'waste' and agency fees
Annual advertising expense fell for third year in a row to $6.75bn.
Michael Kors tempts fans with New York treasure hunt
Experience ties in with campaign for brand's new Wonderlust fragrance.
Mars and Unilever on 'moral and business responsibility' to improve online safety
Debate has moved 'from brand safety to public safety', members of new alliance say.
Relationship tips - RB Health & McCann in the spotlight
How do the best client-agency partnerships work?
Procter & Gamble continues to fight racial bias with 'The Look'
The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'
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