FMCG

Articles: 144 Results
P&G slashes adspend by $350m after cutting 'waste' and agency fees

P&G slashes adspend by $350m after cutting 'waste' and agency fees

Annual advertising expense fell for third year in a row to $6.75bn.

Michael Kors tempts fans with New York treasure hunt

Michael Kors tempts fans with New York treasure hunt

Experience ties in with campaign for brand's new Wonderlust fragrance.

Mars and Unilever on 'moral and business responsibility' to improve online safety

Mars and Unilever on 'moral and business responsibility' to improve online safety

Debate has moved 'from brand safety to public safety', members of new alliance say.

Relationship tips - RB Health & McCann in the spotlight

Relationship tips - RB Health & McCann in the spotlight

How do the best client-agency partnerships work?

Procter & Gamble continues to fight racial bias with 'The Look'

Procter & Gamble continues to fight racial bias with 'The Look'

The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'

Walrus leads Colace's big push for constipation remedy
Dior brings beauty looks to life with immersive event

Dior brings beauty looks to life with immersive event

Pop-up runs until 19 May in Los Angeles.

P&G: strong FMCG competition is bolstering marketing spend

P&G: strong FMCG competition is bolstering marketing spend

Gillette and Pampers owner reported organic sales were up 5% in quarterly results.

Read Marc Pritchard's landmark speech on creating a 'new media supply chain'

Read Marc Pritchard's landmark speech on creating a 'new media supply chain'

P&G brand chief wants to prioritise transparency and control.

YSL to open 'gas station' in desert during Coachella

YSL to open 'gas station' in desert during Coachella

Pop-up will replace fuel pumps with make-up refills.

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