FMCG

Articles: 311 Results
Dove's lauded "Reverse Selfie" campaign

Where's the accountability in Ogilvy's influencer ban?

Efforts to be beautiful are less the cause of harm and more a symptom of an oppressive standard maintained in

The protagonist uploading an editing picture of herself in Dove's Reverse Selfie

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

Still from Sure ad

Sure addresses self doubt and diversity in latest global brand campaign

'Not done yet' has been created by Abbott Mead Vickers BBDO.

CBD brand finally helps Faithless to sleep

'Insomnia' remixed as a 27-minute track designed to help you get some shut-eye.

Unilever logo and McDonald's restaurant in Moscow, Russia

Unilever, McDonald's, Coca Cola, PepsiCo and Starbucks join brands suspending operations in Russia

Growing wave of brands have halted some or all of their activities in Russia.

P&G's Marc Pritchard on the rise of AR, VR and the so-called metaverse

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia

Purple Samsung smartphone on its front with the back camera pointing upwards

Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity

Accounts up for review dropped by almost half compared with 2020.

L'Oreal  Paris logo on a smartphone with a graph in the blurred background

Global new-biz roundup 2021: pitch activity skyrockets as agencies bounce back

WPP takes the top spot among big six for global billings

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