Annual advertising expense fell for third year in a row to $6.75bn.
Experience ties in with campaign for brand's new Wonderlust fragrance.
Debate has moved 'from brand safety to public safety', members of new alliance say.
How do the best client-agency partnerships work?
The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'
Pop-up runs until 19 May in Los Angeles.
Gillette and Pampers owner reported organic sales were up 5% in quarterly results.
P&G brand chief wants to prioritise transparency and control.
Pop-up will replace fuel pumps with make-up refills.