Gillette and Pampers owner reported organic sales were up 5% in quarterly results.
P&G brand chief wants to prioritise transparency and control.
Pop-up will replace fuel pumps with make-up refills.
Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.
FMCG giant will partner with development and investment company M13.
Company told investors operating margin would be squeezed until 2021.
Estée Lauder brand activation will run for 10 days in New York.
Partners include Facebook, Google, Kantar and Nielsen.
Organic sales across the company were up 4% last quarter, but grooming was down 3%.
P&G grooming brand calls on men to up their game in new film from Grey New York.