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How British American Tobacco sells nicotine to young people

How British American Tobacco sells nicotine to young people

In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain

Milk Agency and Uoma Beauty redefine ‘Black’

Milk Agency and Uoma Beauty redefine ‘Black’

The Black History Month campaign aims to rewrite the negative associations with Blackness in our culture.

Zippo names Ogilvy creative, PR and social agency of record

Zippo names Ogilvy creative, PR and social agency of record

The partnership follows a long-standing relationship with the brand.

Bayer claims industry first with interactive smart-speaker ads

Bayer claims industry first with interactive smart-speaker ads

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad

Advertisers aim to get the tone right at Super Bowl LV

Advertisers aim to get the tone right at Super Bowl LV

Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumultuous year.

Ad of the week: Tide: ‘The Jason Alexander Hoodie’

Ad of the week: Tide: ‘The Jason Alexander Hoodie’

Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.

No7 wants to help women get back to work in its first U.S. campaign

No7 wants to help women get back to work in its first U.S. campaign

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

Budweiser to sit out Super Bowl to support vaccine awareness campaign

Budweiser to sit out Super Bowl to support vaccine awareness campaign

The beverage giant will forgo a big game spot for the first time in 37 years.

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

Degree and Kevin Durant embrace the power of sweat

Degree and Kevin Durant embrace the power of sweat

Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’

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