Interpublic scores biggest creative pitches.
Meanwhile, Ikea dominates creative.
The ad has been directed by Jeff Low through Biscuit Filmworks.
Meanwhile, North America creative activity soars.
US allocated lion’s share of business.
Industry leaders discuss what more could adland could do to represent the modern man.
Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.
Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, wants marketers to be closer to
Ads were created by Wieden & Kennedy London.
Footcare brand believes there is an opportunity for growth among younger consumers.