FMCG

Articles: 292 Results
MediaCom wins Bayer's global $800m media consolidation

MediaCom wins Bayer's global $800m media consolidation

WPP agency picks up key markets from rivals PHD and Dentsu.

Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July

Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July

Wavemaker had a strong showing.

Unilever confirms $3.3bn media roster

Unilever confirms $3.3bn media roster

FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.

Ocean Bottle calls on consumers to come clean on sustainability fails

Ocean Bottle calls on consumers to come clean on sustainability fails

Consumers can make sustainability confessions that challenge the 'all or nothing' approach.

Why Dove is stepping up its 'actionist' approach

Why Dove is stepping up its 'actionist' approach

It’s not enough to focus on individual interventions – we need to influence the entire social ecosystem to foster change.

Lux campaign pressures World Athletics over Caster Semenya ban

Lux campaign pressures World Athletics over Caster Semenya ban

The Unilever personal care brand is taking a stand over the athlete's hyperandrogenism.

Dove turns attention to heavily edited selfies in latest campaign

Dove turns attention to heavily edited selfies in latest campaign

Campaign is created by Ogilvy.

SodaStream taps Zuckerberg for Earth Day campaign

SodaStream taps Zuckerberg for Earth Day campaign

No, it's his sister.

Inside Bodyform's Pain Museum

Inside Bodyform's Pain Museum

Experience is part of campaign to mark Endometriosis Awareness Month.

Tena bids to rebrand menopause for women in the Middle East

Tena bids to rebrand menopause for women in the Middle East

Large majority of women in Saudi Arabia believe Arabic term, which translates to ‘the age of despair’, should be changed.

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