FMCG

Articles: 160 Results
P&G's Marc Pritchard promises further belt-tightening in marketing and media

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

Unilever names middle Europe boss Conny Braams as top marketer

Unilever names middle Europe boss Conny Braams as top marketer

Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.

Philip Morris kicks off international effort to promote a smoke-free future

Philip Morris kicks off international effort to promote a smoke-free future

The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.

MullenLowe Group wins global Bayer ad business

MullenLowe Group wins global Bayer ad business

Team led by MullenLowe UK beat Omnicom in pitch.

Spotify and P&G unite for podcast highlighting music's fight against racial bias

Spotify and P&G unite for podcast highlighting music's fight against racial bias

John Legend and Pusha T discuss racial bias in four-episode series.

Publicis Groupe scoops global Nivea ad account

Publicis Groupe scoops global Nivea ad account

WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.

Mondelez taps Ogilvy-led WPP team for Milka's European creative business

Mondelez taps Ogilvy-led WPP team for Milka's European creative business

Wieden + Kennedy previously handled the account.

P&G enjoys 7% boost in organic sales

P&G enjoys 7% boost in organic sales

Grooming division is still poor relation in impressive quarter for FMCG giant.

A journey from Viagra to weed: Meet Holistic Industries' CMO

A journey from Viagra to weed: Meet Holistic Industries' CMO

Healthcare ad veteran Kyle Barich left his role as CEO of Omnicom's CDM this summer.

One-word answers with General Mill's Brad Hiranaga

One-word answers with General Mill's Brad Hiranaga

See what the chief brand officer has to say about the CPG industry today and in the future.

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