FMCG

Articles: 316 Results
Unilever's logo displayed on a flag flying against a cloudy and blue sky

Unilever pledges boost to ‘brand and marketing’ spend

FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.

A woman poses, hula-hooping style, in the centre of a Virgin Red-brand circle

Virgin Red appoints global media agency

Incumbent was Bountiful Cow.

Still from Bodyform ad

Pick of the Week: Bodyform's #Periodsomnia is a thing

A person melting off the bed shows how hot some nights can be.

Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO

Menstruating people lose around five months of sleep over their lifetime.

Still from Wild ad

Deodorant brand Wild and BBH use a dirty-talking polar bear to push eco credentials

The campaign breaks on 31 May and will run on TV, YouTube paid advertising and social channels.

Dove's lauded "Reverse Selfie" campaign

Where's the accountability in Ogilvy's influencer ban?

Efforts to be beautiful are less the cause of harm and more a symptom of an oppressive standard maintained in

The protagonist uploading an editing picture of herself in Dove's Reverse Selfie

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

Still from Sure ad

Sure addresses self doubt and diversity in latest global brand campaign

'Not done yet' has been created by Abbott Mead Vickers BBDO.

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