FMCG
Put aside the grand mission statements and learn from the brands born with purpose
It is not a competition that can be won and consumers will appreciate honesty when you're not yet where you
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Amazon triples net income, nears $100bn in quarterly revenue
International operations turned a profit of $407m, while revenue for the company's 'other' category, which is mainly its advertising services,
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response
P&G launches refillable aluminium shampoo-bottle system in eco push
Initiative aims to reduce use of virgin plastics.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
Two agency groups face off in Walgreens Boots Alliance global review
Race hots up for US pharmacy giant's integrated account.
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from
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