In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain
The Black History Month campaign aims to rewrite the negative associations with Blackness in our culture.
The partnership follows a long-standing relationship with the brand.
People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad
Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumultuous year.
Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
The beverage giant will forgo a big game spot for the first time in 37 years.
The digital activation is an effort by the brand to reach younger audiences during the big game.
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’