FMCG
P&G: strong FMCG competition is bolstering marketing spend
Gillette and Pampers owner reported organic sales were up 5% in quarterly results.
Read Marc Pritchard's landmark speech on creating a 'new media supply chain'
P&G brand chief wants to prioritise transparency and control.
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
Introducing the world's first smart tampon dispenser
Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.
P&G announces 'build studio' as it seeks to ramp up product innovation
FMCG giant will partner with development and investment company M13.
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
Company told investors operating margin would be squeezed until 2021.
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York.
Unilever calls for brands to join pioneering cross-media measurement initiative
Partners include Facebook, Google, Kantar and Nielsen.
P&G grooming business declined ahead of divisive Gillette ad
Organic sales across the company were up 4% last quarter, but grooming was down 3%.
Gillette takes aim at toxic masculinity in new campaign
P&G grooming brand calls on men to up their game in new film from Grey New York.
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