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Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
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‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
Klarna hosts pop-up to raise awareness of social media ad guidelines
Brand activations and panel talks aim to engage and entertain.
American Express provides on- and off-site Wimbledon experiences
Virtual-reality tennis game reimagined as augmented-reality experience.
American Express encourages people to order more takeout
The spot promotes the credit card brand’s #TakeOutTuesday initiative, which asks people to order from their favorite restaurants during the
Visa promotes Asia CMO Frederique Covington Corbett to global role
She will become SVP of global brand strategy and planning, reporting to Visa’s global CMO, Lynne Biggar, eventually relocating to
Visa picks Wieden + Kennedy for creative, Publicis Groupe for production
The announcement caps off a $200 million creative review kicked off in July.
Mastercard on the enduring relevance of Priceless
The 23-year-old brand platform has evolved over time, especially during the pandemic.
Mastercard's new sonic identity could open up product placement within music hits
Brand has created versatile suite of audio assets based on melodic theme.
Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
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