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Articles: 16 Results
Mastercard's new sonic identity could open up product placement within music hits

Mastercard's new sonic identity could open up product placement within music hits

Brand has created versatile suite of audio assets based on melodic theme.

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

Mastercard launches 'Start Something Priceless' campaign with Grammys spot
Credit Karma users stay calm no matter how bad their luck in new 'Get Knowing' spots

Credit Karma users stay calm no matter how bad their luck in new 'Get Knowing' spots

, Argonaut for Credit Karma

Argonaut's first work for the credit tracking site features catastrophe and a creepy clown.

Mastercard's APAC marketing chief resigns

Mastercard's APAC marketing chief resigns

Sam Ahmed led the credit card company's regional marketing efforts for the past three-and-a-half years.

My 2017 media resolution: Mastercard's Raja Rajamannar

My 2017 media resolution: Mastercard's Raja Rajamannar

Mastercard's CMO would like to bridge the gap between the classical and the contemporary marketers this year.

Small Business Saturday shoppers are fickle, study finds

Small Business Saturday shoppers are fickle, study finds

While customers intend to shop small, they don't always follow through.

HP and Visa 'walk the talk,' donate funds to #FreeTheBid

HP and Visa 'walk the talk,' donate funds to #FreeTheBid

Both brands back their promise to support female directors with funds to help the initiative grow globally.

'Frozen' stars Kristen Bell and Idina Menzel reunite for AmEx spot

'Frozen' stars Kristen Bell and Idina Menzel reunite for AmEx spot

, DigitasLBi for American Express

The actresses, plus Ted Danson and Dax Shepard, encourage viewers to participate in the brand's Small Business Saturday.

Watch: Mastercard, Bud, Nike and ESPN were ready to go with Cubs tributes

Watch: Mastercard, Bud, Nike and ESPN were ready to go with Cubs tributes

Even with 108 years to prepare for this moment, the immediacy of these ads is pretty cool.

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