Financial services
Speak the language of the CFO and CEO to make investment case for marketing
Boards recognise the value of brand to drive growth, says our Investor View columnist.
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Global new-biz round-up: Media outlook worsens with fewer major moves
Meanwhile, North America creative activity soars.
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Uncommon co-creates fintech saving app (aka the 'fuck you fund')
Communion savings account offers interest earnings of up to 5.66%.
Omnicom snaps up UK independent media agency in bet on financial services
Agency has more than 150 staff and £125m in billings.
Protests to Palais: Extinction Rebellion on taking the fight inside Cannes Lions
The organisation has shifted its strategy from nonviolent civil disobedience to corporate activism.
Saatchi & Saatchi wins global account for new finance brand
Alvarium Tiedemann launched on Nasdaq on 4 January.
Wavemaker makes inclusive and carbon reduction planning standard
Group M agency says move is an 'industry first'.
Binance invests in Saatchis and 72andSunny as joint global creative partners
It marks the first time the crypto giant has appointed a retained agency.
Investor view: Why it is as important as ever to speak the language of the CFO
Smart marketers need to make the case to their bosses about the value of investing in advertising in harder economic
Crypto brand FTX appoints Wasserman to deliver partnership activations
Wasserman to work on partnerships including Mercedes F1.
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