Financial services

Articles: 10284 Results
Image of Ian Whittaker

Investor view: Why it is as important as ever to speak the language of the CFO

Smart marketers need to make the case to their bosses about the value of investing in advertising in harder economic

Crypto brand FTX appoints Wasserman to deliver partnership activations

Wasserman to work on partnerships including Mercedes F1.

Stills from Winter Olympics ads from (Top right, clockwise) Allianz, Tsingtao, Samsung (bottom two)

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's

Allianz light installation launches resolutions into the Alpine sky

The 'Allianz ramp' can be watched globally via a live stream.

Mastercard, photo

Mastercard to acquire Dynamic Yield from McDonald's

Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.

Standard Chartered: Another 5 years with Dentsu

Dentsu defends Standard Chartered global media review

Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

Klarna: recently launched the campaign “Old credit is history”

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Klarna hosts pop-up to raise awareness of social media ad guidelines

Brand activations and panel talks aim to engage and entertain.

Citi "Stare at greatness" by Publicis

, Publicis for Citibank

Financial services provider Citi has launched a social media campaign by Publicis to promote its partnership with the Paralympic Games.

American Express provides on- and off-site Wimbledon experiences

Virtual-reality tennis game reimagined as augmented-reality experience.


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