Financial services

Articles: 175 Results
Madonna turns 60: Why she's more relevant than ever

Madonna turns 60: Why she's more relevant than ever

AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

H&R Block names Deutsch agency of record

H&R Block names Deutsch agency of record

Its first campaign is expected to launch later this year.

Women and money take center stage in Visa's marketing rewrite

Women and money take center stage in Visa's marketing rewrite

Millennial women are more comfortable talking about their sex life than money.

Pandora's Julie Scelzo takes global role at McGarryBowen

Pandora's Julie Scelzo takes global role at McGarryBowen

The advertising veteran will lead the shop's American Express creative business.

Fearless Girl, McCann NY take home North American Grand Effie

Fearless Girl, McCann NY take home North American Grand Effie

Jury members deliberated over the big winner hours before the Effie Awards ceremony.

Unlikely duo: Vox Media's Eater and Chase pull off a travel campaign

Unlikely duo: Vox Media's Eater and Chase pull off a travel campaign

Effort taps into consumers' adventurous side to promote Marriott Rewards Premier Plus Credit Card.

Wells Fargo faces own demons in new 'Earning Back Your Trust' spot

Wells Fargo faces own demons in new 'Earning Back Your Trust' spot

, BBDO San Francisco for Wells Fargo
Liberty Mutual brings on Initiative to handle U.S. media

Liberty Mutual brings on Initiative to handle U.S. media

The insurer hired Goodby as its new creative shop late last year.

Here's why Brighthouse Financial won't try to be funny in ads

Here's why Brighthouse Financial won't try to be funny in ads

The firm has launched a new campaign with BBH New York.

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