AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%
Its first campaign is expected to launch later this year.
Millennial women are more comfortable talking about their sex life than money.
The advertising veteran will lead the shop's American Express creative business.
Jury members deliberated over the big winner hours before the Effie Awards ceremony.
Effort taps into consumers' adventurous side to promote Marriott Rewards Premier Plus Credit Card.
The insurer hired Goodby as its new creative shop late last year.
The firm has launched a new campaign with BBH New York.