Financial services

Articles: 189 Results
Mastercard's new sonic identity could open up product placement within music hits

Mastercard's new sonic identity could open up product placement within music hits

Brand has created versatile suite of audio assets based on melodic theme.

Marketers, find your voice!

Marketers, find your voice!

Check out the Mastercard CMO's advice for the industry.

H&R Block unveils new brand ambassador

H&R Block unveils new brand ambassador

Lisa is introduced as part of a new campaign from Deutsch.

One-word answers with MassMutual's Jennifer Halloran

One-word answers with MassMutual's Jennifer Halloran

See what the marketing leader has to say about agency deal-breakers and buzzwords.

MassMutual shares more acts of kindness in annual campaign

MassMutual shares more acts of kindness in annual campaign

The effort was created in partnership with Johannes Leonardo and Giant Spoon.

Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

Why marketers should be scared of ignoring 50-plus women

Why marketers should be scared of ignoring 50-plus women

Just in time for Halloween, AARP's Patricia Lippe Davis shares the importance of brands engaging women over the age of

Focus on relationships over transactions, says Lou Paskalis

Focus on relationships over transactions, says Lou Paskalis

The Bank of America executive shares how to win the marketing war rather than the battle.

Tina Fey is more Tina Fey than ever in new Amex campaign

Tina Fey is more Tina Fey than ever in new Amex campaign

The spots were created in partnership with Digitas.

Ally knows you probably hate your current bank

Ally knows you probably hate your current bank

New campaign tells consumers that Ally has their back - unlike some large retail banks.

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