Brand has created versatile suite of audio assets based on melodic theme.
Check out the Mastercard CMO's advice for the industry.
Lisa is introduced as part of a new campaign from Deutsch.
See what the marketing leader has to say about agency deal-breakers and buzzwords.
The effort was created in partnership with Johannes Leonardo and Giant Spoon.
Christopher Wylie talks to Campaign about creativity and data misuse.
Just in time for Halloween, AARP's Patricia Lippe Davis shares the importance of brands engaging women over the age of
The Bank of America executive shares how to win the marketing war rather than the battle.
The spots were created in partnership with Digitas.
New campaign tells consumers that Ally has their back - unlike some large retail banks.