Fashion
How FILA transformed its e-commerce approach
The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Sheena Sauvaire appointed CMO at Yoox Net-a-Porter
Sauvaire moves from Belstaff.
Vogue delivers a virtual 'Moment with the Met'
Anna Wintour hosted virtual event in lieu of gala being postponed.
Marilia Mendonça breaks world record with live-streamed concert
The concert, comparable to the largest live event ever, marks a clear opportunity for brands during mandatory stay at home
Ugg to donate 500 pairs of slippers a week on Instagram to coronavirus caregivers
People can nominate caregivers and essential workers as part of Ugg's $1 million donation plan.
Which industries are focusing on e-commerce amid coronavirus crisis
While coronavirus has affected the entire economy, some industries have taken sharper blows.
Brand Film Awards US 2020 finalists announced
See who made the shortlist of top brand films to be feted by PRWeek and Campaign.
'Sometimes what keeps us apart, actually brings us together,' says Kay Jewelers
The spot is the first work from Zimmerman's new creative chief Wade Alger.
Fans okay "Colores" album launch while Guess postpones collaboration
Because of COVID-19, reggaeton star J Balvin asked Instagram followers about album launch as partner Guess delays collection and campaign.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free