Fashion

Articles: 165 Results
How FILA transformed its e-commerce approach

How FILA transformed its e-commerce approach

The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.

L'Oreal Paris responds to pandemic with first digital make-up line

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Sheena Sauvaire appointed CMO at Yoox Net-a-Porter

Sheena Sauvaire appointed CMO at Yoox Net-a-Porter

Sauvaire moves from Belstaff.

Vogue delivers a virtual 'Moment with the Met'

Vogue delivers a virtual 'Moment with the Met'

Anna Wintour hosted virtual event in lieu of gala being postponed.

Marilia Mendonça breaks world record with live-streamed concert

Marilia Mendonça breaks world record with live-streamed concert

The concert, comparable to the largest live event ever, marks a clear opportunity for brands during mandatory stay at home

Ugg to donate 500 pairs of slippers a week on Instagram to coronavirus caregivers

Ugg to donate 500 pairs of slippers a week on Instagram to coronavirus caregivers

People can nominate caregivers and essential workers as part of Ugg's $1 million donation plan.

Which industries are focusing on e-commerce amid coronavirus crisis

Which industries are focusing on e-commerce amid coronavirus crisis

While coronavirus has affected the entire economy, some industries have taken sharper blows.

Brand Film Awards US 2020 finalists announced

Brand Film Awards US 2020 finalists announced

See who made the shortlist of top brand films to be feted by PRWeek and Campaign.

'Sometimes what keeps us apart, actually brings us together,' says Kay Jewelers

'Sometimes what keeps us apart, actually brings us together,' says Kay Jewelers

The spot is the first work from Zimmerman's new creative chief Wade Alger.

Fans okay "Colores" album launch while Guess postpones collaboration

Fans okay "Colores" album launch while Guess postpones collaboration

Because of COVID-19, reggaeton star J Balvin asked Instagram followers about album launch as partner Guess delays collection and campaign.

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