Fashion
What Reebok's punchy 2020 logo says about its bold and unapologetic vision
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why
Vans and Spotify team up to help solve midweek slump with music
The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.
Johannes Leonardo leans on its Adidas Originals history to help design sneaker book
Collab tells the story of brand unions which have reimagined the shoe.
Brands don't understand value of customer loyalty, study states
"Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."
New Balance exchanges runners' miles for pizza
The more you run, the more slices you earn.
LATAM's Mercado Libre leads charge with genderless fashion
A new campaign from GUT agency explores the meaningless male/female categories clothing industry is built on.
Brooks Running CMO gives advice to young women
Campaign US caught up with Melanie Allen during New York Advertising Week.
Tribute to an icon: Nike Air Max 90
Hype is building for its 30th anniversary next year.
How lifestyle brands are rising to the digital disruption challenge
Technology has made brands rethink the consumer journey...
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