Fashion
Nike appoints new CMO as ‘DJ’ van Hameren retires
Nicole Hubbard Graham returns after setting up agency.
M&S removes Christmas social post after image likened to Palestine flag
The image was an outtake from retailer's Clothing and Home Christmas ad by Mother London.
Bond Street Tube station becomes ‘Burberry Street’ and draws mixed reaction
Social media has reacted with delight and opprobrium.
‘A new creative brand identity’: how Clarks is reaching young audiences in the metaverse
Tara McRae, chief marketing officer at Clarks, explains the brand’s recent focus on digital innovation and success in the metaverse.
Why cultural marketing is toxic (and five things to do about it)
All too often there is a shallowness in intent when it comes to cultural association.
Clarks promotes kids’ shoes with immersive Roblox game
Campaign also includes launch of YouTube Kids channel and influencer activities.
.png)
Burberry goes back to British roots after wiping slate clean
Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo.
Burberry moves global media account after a decade
The Omnicom agency will succeed Dentsu in 2023.
Adidas cuts ties with Kanye West citing 'hateful and dangerous' anti-Semitic comments
Adidas and West launched fashion collaboration Adidas Yeezy in 2015.
Burberry dancers take over nighttime London with an undiscovered creature
'Night creatures' was created in collaboration with Megaforce.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus