Fashion

Articles: 137 Results
What Reebok's punchy 2020 logo says about its bold and unapologetic vision

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why

Vans and Spotify team up to help solve midweek slump with music

Vans and Spotify team up to help solve midweek slump with music

The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.

Johannes Leonardo leans on its Adidas Originals history to help design sneaker book

Johannes Leonardo leans on its Adidas Originals history to help design sneaker book

Collab tells the story of brand unions which have reimagined the shoe.

Brands don't understand value of customer loyalty, study states

Brands don't understand value of customer loyalty, study states

"Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

New Balance exchanges runners' miles for pizza

New Balance exchanges runners' miles for pizza

The more you run, the more slices you earn.

LATAM's Mercado Libre leads charge with genderless fashion

LATAM's Mercado Libre leads charge with genderless fashion

A new campaign from GUT agency explores the meaningless male/female categories clothing industry is built on.

MSCHF inject Nikes with holy water, call them 'Jesus Shoes' and sell them for $2K
Brooks Running CMO gives advice to young women

Brooks Running CMO gives advice to young women

Campaign US caught up with Melanie Allen during New York Advertising Week.

Tribute to an icon: Nike Air Max 90

Tribute to an icon: Nike Air Max 90

Hype is building for its 30th anniversary next year.

How lifestyle brands are rising to the digital disruption challenge

How lifestyle brands are rising to the digital disruption challenge

Technology has made brands rethink the consumer journey...

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