Fashion

Articles: 98 Results
Ted Baker's 'if it ain't broke, don't fix it' marketing strategy

Ted Baker's 'if it ain't broke, don't fix it' marketing strategy

The brand reveals the challenges it faces tackling the U.S. market.

Reef teams up with Haymaker for epic drone-based campaign 'Beach Freely'
Four keys to unlocking brand growth this spring shopping season

Four keys to unlocking brand growth this spring shopping season

Spring is one of the biggest shopping seasons - as many start dreaming of outdoor activities and new wardrobes. Our

Museum of Contemporary Art Chicago launches first campaign in 20 years
New campaign by Sid Lee LA for The North Face is a movement, not an ad
Tommy John puts women's 'Little Adjustments' in the spotlight

Tommy John puts women's 'Little Adjustments' in the spotlight

Here's how Austin agency Preacher helped the brand debut its new line.

Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad

Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad

H&M, the high-street fashion retailer, is celebrating female empowerment in its latest TV ad featuring Winona Ryder and Elizabeth Olsen.

Brands need to think about their impact on society, says PepsiCo VP

Brands need to think about their impact on society, says PepsiCo VP

Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.

Adidas creates two-day basketball festival with Pharrell Williams

Adidas creates two-day basketball festival with Pharrell Williams

Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss

Tiffany & Co sets up large gift box in LA

Tiffany & Co sets up large gift box in LA

Tiffany & Co, the luxury jewellery brand, has created a large version of its gift box in the US.