Fashion
Ted Baker's 'if it ain't broke, don't fix it' marketing strategy
The brand reveals the challenges it faces tackling the U.S. market.
Reef teams up with Haymaker for epic drone-based campaign 'Beach Freely'
Four keys to unlocking brand growth this spring shopping season
Spring is one of the biggest shopping seasons - as many start dreaming of outdoor activities and new wardrobes. Our
New campaign by Sid Lee LA for The North Face is a movement, not an ad
Tommy John puts women's 'Little Adjustments' in the spotlight
Here's how Austin agency Preacher helped the brand debut its new line.
Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad
H&M, the high-street fashion retailer, is celebrating female empowerment in its latest TV ad featuring Winona Ryder and Elizabeth Olsen.
Brands need to think about their impact on society, says PepsiCo VP
Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Adidas creates two-day basketball festival with Pharrell Williams
Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss
Tiffany & Co sets up large gift box in LA
Tiffany & Co, the luxury jewellery brand, has created a large version of its gift box in the US.
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