Consumer Goods

Articles: 457 Results
'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising

'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising

Decoded puts its money where its mouth is and jumps into the unknown to test, learn and experiment for better

Barnes & Noble drops new ads doubling down on brick and mortar

Barnes & Noble drops new ads doubling down on brick and mortar

'Because finding the perfect book doesn't happen with a faceless algorithm': Havas snagged creative and media rights after winning a

Show your loyal dog some love with The Grinch BarkBox

Show your loyal dog some love with The Grinch BarkBox

Dog company Bark and Universal have teamed up on a limited-edition toys and treat box for the holiday season.

'He Went To Jared' tagline ditched as jeweler reinvents devotion

'He Went To Jared' tagline ditched as jeweler reinvents devotion

The new campaign has been created in partnership with McKinney.

Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

Clorox's drive to be more 'human-centered' after 'utterly failing'

Clorox's drive to be more 'human-centered' after 'utterly failing'

The CMO admitted multiple failures in connecting Clorox's brands to consumers -- and revealed the question he's wrestling with to

Capri Sun's 'Together Table' waves goodbye to cafeteria bullying

Capri Sun's 'Together Table' waves goodbye to cafeteria bullying

The effort launches for National Bullying Prevention Month.

Video: Ad Club of NY's Brave Brands share industry advice

Video: Ad Club of NY's Brave Brands share industry advice

Find out what P&G's Marc Pritchard, Qualcomm's Liya Sharif, Burger King's Fernando Machado and others have to say.

Caboodles aims to make a comeback with brand refresh

Caboodles aims to make a comeback with brand refresh

The 30-year-old company has a revamped look and feel, along with a new product line.

Apple retains crown as world's most valuable brand as Facebook value sinks

Apple retains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to the top, with Amazon in third place.

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