"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.
The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.
The 84-year-old business will focus on the power of sharing year-round.
The agency already has assignments from Unilever and UN Women in New York.
Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
R/GA's Hannah Forbes and JWT's Amy Carvajal give their critiques of Terri & Sandy's new work for SunnyD.
The brand convinced landlords to rent out empty storefront windows for the "never done before" interactive campaign.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%
The brand is targeting a new generation of consumers.