Advertising news and opinion from international thought leaders

January 25, 2021 by Sabrina Sanchez

The digital activation is an effort by the brand to reach younger audiences during the big game.

January 22, 2021 by Jessica Goodfellow

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective

January 14, 2021 by Sabrina Sanchez

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

December 14, 2020 by Diana Bradley

The pet store clarified that the animals are “here to stay.”

November 30, 2020 by Diana Bradley

Florida Paints founder Don Strube shared how he got the star to join his small business.

November 05, 2020 by Natasha Bach

When it comes to TikTok, success is about being culturally relevant.

November 02, 2020 by Emmet McGonagle

Campaign rounds up the latest festive ads.

October 28, 2020 by Diana Bradley

The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health

October 27, 2020 by Alison Weissbrot

Campaign continues public spat between independently owned healthy snack bar brands.

October 26, 2020 by Alison Weissbrot

The spot builds on the P&G brand’s partnership with the NFL to bring back the Jersey Swap, a sign of

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