Consumer Goods

Articles: 508 Results
P&G's Marc Pritchard on closing reach gap among Asians, Latinos

P&G's Marc Pritchard on closing reach gap among Asians, Latinos

"We still need to do more for Latino and Asian consumers."

Chewing gum's never been so sexually empowering thanks to Trojan

Chewing gum's never been so sexually empowering thanks to Trojan

The brand flips a negative metaphor on its head and fosters sex-positive education.

What should we expect from marketers this Black Friday?

What should we expect from marketers this Black Friday?

The shopping holiday takes place next month. Find out the possible trends here.

Brands don't understand value of customer loyalty, study states

Brands don't understand value of customer loyalty, study states

"Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

A journey from Viagra to weed: Meet Holistic Industries' CMO

A journey from Viagra to weed: Meet Holistic Industries' CMO

Healthcare ad veteran Kyle Barich left his role as CEO of Omnicom's CDM this summer.

LATAM's Mercado Libre leads charge with genderless fashion

LATAM's Mercado Libre leads charge with genderless fashion

A new campaign from GUT agency explores the meaningless male/female categories clothing industry is built on.

Q&A with design agency behind world's most-loved logos including Amazon A-Z smile

Q&A with design agency behind world's most-loved logos including Amazon A-Z smile

Ever notice the secret initials in Little Caesars' toga? How about the many hockey sticks that make up Tim Horton's

Movers and Shakers: SiriusXM, LoopMe, Holler and more

Movers and Shakers: SiriusXM, LoopMe, Holler and more

This week's account of wins and losses, lay-offs and hires.

How Pearle Vision avoided the 'friend zone'

How Pearle Vision avoided the 'friend zone'

'You don't want to be in the friend zone when you're a brand,' says CMO Doug Zarkin.

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

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