Consumer Goods
Greenwash isn't the problem. Green wallpaper is
An abundance of net-zero commitments is creating a sea of sustainability sameness. Advertising must step up to convert ambition into
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Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.
Westfield partners Lady Gaga for virtual album launch performances
Fan zones will go live globally in more than 20 Westfield locations.
Ocean Bottle calls on consumers to come clean on sustainability fails
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
P&G defies pandemic with 12% jump in annual adspend
Adspend leap over the past two years marks a strategic shift after four years of previous cuts.
How Nespresso plans to brew long-term gains from its pandemic buzz
Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen
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'We need to talk about your balls,' Manscaped declares in first international campaign
Campaign was created by Hell Yeah! and stars Charlie Partridge.
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Unilever expands in-house capabilities as company becomes ‘match fit’
The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective
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