Consumer Goods

Articles: 578 Results
Russell Stover to hold virtual 'Great Bunny Hunt' for Easter

Russell Stover to hold virtual 'Great Bunny Hunt' for Easter

The chocolate brand also updated previous campaign images to better reflect social distancing.

Brands better step up during pandemic: Edelman Trust Barometer special

Brands better step up during pandemic: Edelman Trust Barometer special

Consumers want brands to do what the government can't, says the research.

Elkay highlights silent background in latest campaign

Elkay highlights silent background in latest campaign

The company's products are around us all, but how many have heard of it?

Mucinex takes up the fight against fake news

Mucinex takes up the fight against fake news

The cold and flu brand is taking on a different kind of disease.

Kraft Heinz puts $600 million global media account in review

Kraft Heinz puts $600 million global media account in review

Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.

The gluten-free symbol is getting a bolder look

The gluten-free symbol is getting a bolder look

Symbols are everywhere on packaging as consumers demand food transparency.

Durex, Lysol, Mucinex parent company RB launches U.S. media review

Durex, Lysol, Mucinex parent company RB launches U.S. media review

The brand spent more than $300 million on media in the States last year.

3 brands address female experiences across work, sports and gaming

3 brands address female experiences across work, sports and gaming

Secret, Twitch and Ultimate Software unveil campaigns in time for International Women's Day.

Making her Olympic debut: Hello Kitty

Making her Olympic debut: Hello Kitty

Sanrio character's Team USA sponsorship includes promoting inclusivity along with apparel and toys.

Love Wellness says women don't have to deal anymore

Love Wellness says women don't have to deal anymore

The debut brand campaign is aimed at women who have been told to just deal with chronic pain.

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