Consumer Goods

Articles: 472 Results
P&G's Secret pushes for equal pay in new movement with Berlin Cameron

P&G's Secret pushes for equal pay in new movement with Berlin Cameron

"There are some things women shouldn't have to sweat -- like getting paid what they're worth."

Scotts Miracle-Gro holds damning funeral for weeds in VaynerMedia spot

Scotts Miracle-Gro holds damning funeral for weeds in VaynerMedia spot

, VaynerMedia for Scotts Miracle-Gro
Playing the game: 10 tips for a successful toy brand experience

Playing the game: 10 tips for a successful toy brand experience

Find out what Sense NY's Kateland Turner has to say about maximizing the brand experience in the toy industry.

The pleasure of marketing sex toys in a world of censorship

The pleasure of marketing sex toys in a world of censorship

Outdated network rules, aggressive timelines and low budgets make for a winning creative combination.

How 170-year-old Arm & Hammer is passing torch to next generation

How 170-year-old Arm & Hammer is passing torch to next generation

The Church & Dwight brand partnered with Via Agency to transform its voice and push its huge variety of products

How brands can effectively step up during the shutdown

How brands can effectively step up during the shutdown

Berlin Cameron's St. Pierre outlines how marketers can take real action, rather than just taking to Twitter.

Study: Nearly 40 percent of women reacted negatively to Gillette spot

Study: Nearly 40 percent of women reacted negatively to Gillette spot

The research, conducted by MavenMagnet, digs into online responses to the controversial ad.

Michael C. Hall to star in Skittles' Super Bowl Broadway show

Michael C. Hall to star in Skittles' Super Bowl Broadway show

The "Dexter" star will perform the live musical in New York City on the day of the Big Game.

VMLY&R adds Nature's Bounty to growing client roster

VMLY&R adds Nature's Bounty to growing client roster

The newly-formed WPP shop is powering ahead with more and more account wins.

How startup threat lit fire under Johnson & Johnson's ass

How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

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