Consumer Goods

Articles: 435 Results
How legacy brands can enter the new world of bundling

How legacy brands can enter the new world of bundling

Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Major shade thrown in Covergirl's new unscripted campaign

Major shade thrown in Covergirl's new unscripted campaign

The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.

StubHub plays on your impulses with 72andSunny campaign

StubHub plays on your impulses with 72andSunny campaign

A trio of celebrities cap punchy new ads by the L.A. shop.

Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet

Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet

Jet.com's strong focus on full customer experience puts it in a prime position to make this successful, but experts wonder

Agency urges brands to ditch 'dead-end' festival sponsorships and join new venture

Agency urges brands to ditch 'dead-end' festival sponsorships and join new venture

The Participation Agency has set up a model whereby brands stock luxury homes and artists stay for free on tour.

GSK on how brands should build relevance with trust, not love

GSK on how brands should build relevance with trust, not love

The head of consumer categories talks about the dangers of brands leaning entirely on love.

Skyn condoms and Sid Lee want us to have futuristic sex
IKEA launches A.R. app for kids in just five weeks

IKEA launches A.R. app for kids in just five weeks

Playtime's not over.

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.