An abundance of net-zero commitments is creating a sea of sustainability sameness. Advertising must step up to convert ambition into
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.
Fan zones will go live globally in more than 20 Westfield locations.
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
Adspend leap over the past two years marks a strategic shift after four years of previous cuts.
Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen
Campaign was created by Hell Yeah! and stars Charlie Partridge.
The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
The digital activation is an effort by the brand to reach younger audiences during the big game.
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective