Consumer Goods

Articles: 15954 Results
Hollywood actor Jane Lynch as a work-obsessed chief executive

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Pfizer ad with man looking at vials

Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account

US allocated lion’s share of business.

Apple "Battery for miles" (in-house)

July 12, 2023

Apple is demonstrating the long battery life of its iPhone 14 Plus with a comedic film that depicts a farmer

Image of Hannah Campbell

Why cultural marketing is toxic (and five things to do about it)

All too often there is a shallowness in intent when it comes to cultural association.

Discarded Spirits festival activation 'the world's most rubbish bar'

Survey shows festival-goers want brand activations with sustainability focus

ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a more meaningful way.

A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category

Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the

Marc Pritchard on stage at Cannes Lions

Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says

The FMCG company's chief brand officer outlined why creativity is a force for growth.

Danone logo

Danone consolidates global media account

Company admitted 'under-investing' in its brands and vowed extra €300m investment.

Kate Winslet delivers what 'Because I'm worth it' means to her

Kate Winslet and Helen Mirren deliver raw monologues on self-esteem for L'Oréal Paris

Each 'Lessons of worth' film has a L'Oréal ambassador examine the brand's 'I'm worth it' phrase from their own perspective.

Scholl: now owned by private equity firm Yellow Wood Partners

Three in the running for Scholl global creative account

The foot care brand, which is under new ownership, is seeking a creative partner.


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