Consumer Goods

Articles: 495 Results
The future is live: Why every brand should invest in real-time

The future is live: Why every brand should invest in real-time

Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 billion industry by 2020.

Ogilvy to lead charge on Mikimoto's digital transformation

Ogilvy to lead charge on Mikimoto's digital transformation

'We believe Ogilvy's experience developing effective, personalized solutions on a global scale will help us deliver greater engagement.'

Arm & Hammer hands out $100K in coach giveaway

Arm & Hammer hands out $100K in coach giveaway

The drive is in partnership with People Magazine and forms part of the brand's 'More Power to You' campaign.

You will never unsee Jif's man-squirrel in new spots from Publicis

You will never unsee Jif's man-squirrel in new spots from Publicis

The creative shop launched a double campaign with Jif and Smuckers.

Angel Soft debuts new spots with creative partner Deutsch

Angel Soft debuts new spots with creative partner Deutsch

The campaign has been praised for its inclusion.

BJ's Wholesale Club trolls itself in new spots from Terri & Sandy

BJ's Wholesale Club trolls itself in new spots from Terri & Sandy

Troll level: 92

Ad of the Week: Why Nike's World Cup warrior cry is so culturally powerful

Ad of the Week: Why Nike's World Cup warrior cry is so culturally powerful

'This team wins. Everyone wins.'

S'well wants to make kitsch cool in its fight against plastic

S'well wants to make kitsch cool in its fight against plastic

On a mission to reduce single-use plastic, S'well is drawing on nostalgia and age-old inventions as it expands beyond reusable

What impact will Nivea homophobic allegations have on brand and pitch process?

What impact will Nivea homophobic allegations have on brand and pitch process?

Industry experts wade in after FCB chose to resign the business.

Urban Decay launches Black Mirror-esque revolt against the ordinary

Urban Decay launches Black Mirror-esque revolt against the ordinary

It worked with Virtue, the creative agency born from Vice.

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