Consumer Goods
The future is live: Why every brand should invest in real-time
Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 billion industry by 2020.
Ogilvy to lead charge on Mikimoto's digital transformation
'We believe Ogilvy's experience developing effective, personalized solutions on a global scale will help us deliver greater engagement.'
Arm & Hammer hands out $100K in coach giveaway
The drive is in partnership with People Magazine and forms part of the brand's 'More Power to You' campaign.
You will never unsee Jif's man-squirrel in new spots from Publicis
The creative shop launched a double campaign with Jif and Smuckers.
Angel Soft debuts new spots with creative partner Deutsch
The campaign has been praised for its inclusion.
Ad of the Week: Why Nike's World Cup warrior cry is so culturally powerful
'This team wins. Everyone wins.'
S'well wants to make kitsch cool in its fight against plastic
On a mission to reduce single-use plastic, S'well is drawing on nostalgia and age-old inventions as it expands beyond reusable
What impact will Nivea homophobic allegations have on brand and pitch process?
Industry experts wade in after FCB chose to resign the business.
Urban Decay launches Black Mirror-esque revolt against the ordinary
It worked with Virtue, the creative agency born from Vice.
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