Consumer Goods

Articles: 15949 Results
A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category

Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the

Marc Pritchard on stage at Cannes Lions

Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says

The FMCG company's chief brand officer outlined why creativity is a force for growth.

Danone logo

Danone consolidates global media account

Company admitted 'under-investing' in its brands and vowed extra €300m investment.

Kate Winslet delivers what 'Because I'm worth it' means to her

Kate Winslet and Helen Mirren deliver raw monologues on self-esteem for L'Oréal Paris

Each 'Lessons of worth' film has a L'Oréal ambassador examine the brand's 'I'm worth it' phrase from their own perspective.

Scholl: now owned by private equity firm Yellow Wood Partners

Three in the running for Scholl global creative account

The foot care brand, which is under new ownership, is seeking a creative partner.

P&G's Marc Pritchard, photo

'We're still not where we need to be’: Marc Pritchard talks candidly about P&G’s DEI progress

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer on Instagram Live Monday evening.

Persil is building on its long-term brand platform with the Dirt is Good Project

Greenwash isn't the problem. Green wallpaper is

An abundance of net-zero commitments is creating a sea of sustainability sameness. Advertising must step up to convert ambition into

Arden, Hulley, Mallon, Kobayashi, Naul, Harman-Turner and Borkowski

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

Lady Gaga: performances will be aired in pop-up jazz theatres

Westfield partners Lady Gaga for virtual album launch performances

Fan zones will go live globally in more than 20 Westfield locations.

Ocean Bottle: animation documents some bad habits

Ocean Bottle calls on consumers to come clean on sustainability fails

Consumers can make sustainability confessions that challenge the 'all or nothing' approach.

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