Consumer Goods
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“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok
When it comes to TikTok, success is about being culturally relevant.
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Christmas 2020: Vodafone, SodaStream, Sainsbury's, Sports Direct and more
Campaign rounds up the latest festive ads.
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health
Battle of the bars: Kind takes on Clif again with energy bar launch
Campaign continues public spat between independently owned healthy snack bar brands.
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Tide taps Peyton Manning for NFL Jersey Swap campaign
The spot builds on the P&G brand’s partnership with the NFL to bring back the Jersey Swap, a sign of
Carter’s brings kids holiday cheer with virtual Santa Cameos
Kids can’t meet Santa at the mall this year, so the children’s clothing brand is bringing the magic of Christmas
Why 'Send Noods' was a cheesy fail
I’m not clutching my pearls, I'm offended over how a bad an idea this was.
Maybelline to pull out of department stores in China
The brand will continue to rely more on online sales while opening more flagship and experience stores.
P&G’s Native takes on the ultimate vibe-killer: ‘no’
The campaign for the natural antiperspirant, by Curiosity, is its first national retailer campaign.
Wavemaker wins Pernod Ricard U.S. media account
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying
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