Consumer Goods

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How Nespresso plans to brew long-term gains from its pandemic buzz

How Nespresso plans to brew long-term gains from its pandemic buzz

Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen

'We need to talk about your balls,' Manscaped declares in first international campaign

'We need to talk about your balls,' Manscaped declares in first international campaign

Campaign was created by Hell Yeah! and stars Charlie Partridge.

Unilever expands in-house capabilities as company becomes ‘match fit’

Unilever expands in-house capabilities as company becomes ‘match fit’

The owner of Dove and Persil opened eight new digital marketing hubs over the last year.

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes

Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo

‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo

The pet store clarified that the animals are “here to stay.”

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints founder Don Strube shared how he got the star to join his small business.

“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok

“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok

When it comes to TikTok, success is about being culturally relevant.

Christmas 2020: latest ads from British Gas, Channel 4, The Big Issue and more

Christmas 2020: latest ads from British Gas, Channel 4, The Big Issue and more

Campaign rounds up the latest festive ads.

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