Consumer Goods

Articles: 464 Results
VMLY&R adds Nature's Bounty to growing client roster

VMLY&R adds Nature's Bounty to growing client roster

The newly-formed WPP shop is powering ahead with more and more account wins.

How startup threat lit fire under Johnson & Johnson's ass

How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

Agency launches Canal Street Mystery Box

Agency launches Canal Street Mystery Box

The Christmas gift you don't want but definitely need this season.

FIG wins creative rights for Benjamin Moore & Co

FIG wins creative rights for Benjamin Moore & Co

The agency will team up with Horizon Media to launch a new campaign.

One-word answers with Skullcandy CMO Jessica Klodnicki

One-word answers with Skullcandy CMO Jessica Klodnicki

The audio marketer on soul and her mission to be a category underdog.

Saucony showcases new work from The Community NY

Saucony showcases new work from The Community NY

The brand flew avid runners to Colorado for a two-day scenic shoot.

Luxottica hands global media account to Zenith

Luxottica hands global media account to Zenith

Incumbent agency OMD did not repitch.

'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising

'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising

Decoded puts its money where its mouth is and jumps into the unknown to test, learn and experiment for better

Barnes & Noble drops new ads doubling down on brick and mortar

Barnes & Noble drops new ads doubling down on brick and mortar

'Because finding the perfect book doesn't happen with a faceless algorithm': Havas snagged creative and media rights after winning a

Show your loyal dog some love with The Grinch BarkBox

Show your loyal dog some love with The Grinch BarkBox

Dog company Bark and Universal have teamed up on a limited-edition toys and treat box for the holiday season.

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