Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Ethereum co-founder Joseph Lubin spoke at SXSW about the new age of the internet he calls "Web 3.0."
P&G's Marc Pritchard calls for 'fewer project managers' at agencies as he vows to destroy 'maze of complexity'
The archaic "Mad Men" model must end by stripping away anything that doesn't add to creative output.
The clothing brand sold thousands of limited edition items at unreal prices to unsuspecting shoppers who thought they were knock-offs.
Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the
From stretchy pants to movie-star deliveries, these brands know how to celebrate.
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are
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