Consumer Goods

Articles: 490 Results
BJ's Wholesale Club trolls itself in new spots from Terri & Sandy

BJ's Wholesale Club trolls itself in new spots from Terri & Sandy

Troll level: 92

Ad of the Week: Why Nike's World Cup warrior cry is so culturally powerful

Ad of the Week: Why Nike's World Cup warrior cry is so culturally powerful

'This team wins. Everyone wins.'

S'well wants to make kitsch cool in its fight against plastic

S'well wants to make kitsch cool in its fight against plastic

On a mission to reduce single-use plastic, S'well is drawing on nostalgia and age-old inventions as it expands beyond reusable

What impact will Nivea homophobic allegations have on brand and pitch process?

What impact will Nivea homophobic allegations have on brand and pitch process?

Industry experts wade in after FCB chose to resign the business.

Urban Decay launches Black Mirror-esque revolt against the ordinary

Urban Decay launches Black Mirror-esque revolt against the ordinary

It worked with Virtue, the creative agency born from Vice.

Nivea responds to 'homophobic' allegations after FCB resigns business

Nivea responds to 'homophobic' allegations after FCB resigns business

'No form of discrimination, direct and indirect, is or will be tolerated.'

Cannes Lions reveals first batch of shortlisted award entries

Cannes Lions reveals first batch of shortlisted award entries

Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the festival.

Brandless, Bonobos and Rent the Runway on the unparalleled power of community

Brandless, Bonobos and Rent the Runway on the unparalleled power of community

These are the brands which have learned to love discomfort in the face of dramatic change -- and it's paying

Gillette returns with another culturally-charged spot

Gillette returns with another culturally-charged spot

The P&G brand worked with Grey Canada to shine a light on the trans community as part of its fight

Amazon shoppers see visions in debut Droga5 London work in US

Amazon shoppers see visions in debut Droga5 London work in US

Work highlights Prime as place for fashion and furniture...

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