Consumer Goods

Articles: 528 Results
Barkley to wrangle Terminix as agency adds to impressive win count

Barkley to wrangle Terminix as agency adds to impressive win count

The chief growth officer reveals the agency's secrets to success.

Old Spice Guy returns with next-gen son in 10th anniversary campaign

Old Spice Guy returns with next-gen son in 10th anniversary campaign

This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.

Breville rides reputations of SoulCycle instructors to introduce new product

Breville rides reputations of SoulCycle instructors to introduce new product

The appliance maker is launching a five-city SoulCycle tour and social campaign to connect with fitness-minded consumers.

All-natural pain reliever brand Arnicare hands creative duties to Walrus

All-natural pain reliever brand Arnicare hands creative duties to Walrus

The NY-based shop will also wrangle strategy.

Pernod Ricard awards global travel retail media account to Wavemaker

Pernod Ricard awards global travel retail media account to Wavemaker

Business was previously handled in-house.

Patagonia's Cory Bayers to chair Brand Film Awards jury

Patagonia's Cory Bayers to chair Brand Film Awards jury

This year's Brand Film Awards and Brand Film Workshop are set for May 7 in New York.

NFL's John Randle is back and more zen than ever in latest Sleep Number ad

NFL's John Randle is back and more zen than ever in latest Sleep Number ad

Number 93 on the field and 55 on his Sleep Number mattress is taking tranquility to the next level.

Vital Farms gives you a peek into where your food is really coming from

Vital Farms gives you a peek into where your food is really coming from

Your local hen is ready for its close-up.

Say hello to Pepsi's new 'bold and unapologetic' tagline

Say hello to Pepsi's new 'bold and unapologetic' tagline

The new tagline is accompanied by a national campaign, including five TV spots.

SingleCare enlists Martin Sheen to tackle skyrocketing drug prices

SingleCare enlists Martin Sheen to tackle skyrocketing drug prices

It's the pharmacy discount card's debut campaign.

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