Consumer Goods

Articles: 404 Results
Six spots from advertisers who didn't forget that Thanksgiving exists

Six spots from advertisers who didn't forget that Thanksgiving exists

From stretchy pants to movie-star deliveries, these brands know how to celebrate.

What Lego has learnt from building a social network for kids

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons

Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

100 Years of Ads: Most Groundbreaking

100 Years of Ads: Most Groundbreaking

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that changed the way brands spoke to

"Transparency is keeping me up at night" Marc Pritchard

"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have

15 brands pitch in to help Houston during Hurricane Harvey

15 brands pitch in to help Houston during Hurricane Harvey

Here is what companies across the nation and headquartered in Houston are doing to help those affected.

Parents 'come out' to support LGBT children in tearjerker for PFLAG and 3M
Always ad '#LikeAGirl' returns to fight girls' fear of failure

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Why Tiki decided to douse torch-wielding white supremacists

Why Tiki decided to douse torch-wielding white supremacists

It's the second time in three months that the company has had to disassociate its brand from extremist groups.