Consumer Goods

Articles: 446 Results
R/GA creates Spartan Alexa skill for new Assassin's Creed game

R/GA creates Spartan Alexa skill for new Assassin's Creed game

"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.

Axe teams up with DJ Martin Garrix on new music platform

Axe teams up with DJ Martin Garrix on new music platform

The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.

Gourmet gift company Harry & David evolves brand positioning

Gourmet gift company Harry & David evolves brand positioning

The 84-year-old business will focus on the power of sharing year-round.

Anomaly launches offering to drive gender equality in marketing

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

The Ad Club of New York announces 2018 Brave Brand honorees

The Ad Club of New York announces 2018 Brave Brand honorees

Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.

Private View: SunnyD's new work gets sweet response

Private View: SunnyD's new work gets sweet response

, JWT for SunnyD

R/GA's Hannah Forbes and JWT's Amy Carvajal give their critiques of Terri & Sandy's new work for SunnyD.

Burrow finds unique media space for Harry Potter-inspired ads

Burrow finds unique media space for Harry Potter-inspired ads

The brand convinced landlords to rent out empty storefront windows for the "never done before" interactive campaign.

Johannes Leonardo showcases first work for EA Sports' Madden 19

Johannes Leonardo showcases first work for EA Sports' Madden 19

, Johannes Leonardo for EA Sports
Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

72andSunny wins 'Holy Grail of creative briefs' after Trojan condoms review

72andSunny wins 'Holy Grail of creative briefs' after Trojan condoms review

The brand is targeting a new generation of consumers.

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