Consumer Goods
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Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
Apple "Battery for miles" (in-house)
Apple is demonstrating the long battery life of its iPhone 14 Plus with a comedic film that depicts a farmer
Why cultural marketing is toxic (and five things to do about it)
All too often there is a shallowness in intent when it comes to cultural association.
Survey shows festival-goers want brand activations with sustainability focus
ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a more meaningful way.
Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix
Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the
Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says
The FMCG company's chief brand officer outlined why creativity is a force for growth.
Danone consolidates global media account
Company admitted 'under-investing' in its brands and vowed extra €300m investment.
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Kate Winslet and Helen Mirren deliver raw monologues on self-esteem for L'Oréal Paris
Each 'Lessons of worth' film has a L'Oréal ambassador examine the brand's 'I'm worth it' phrase from their own perspective.
Three in the running for Scholl global creative account
The foot care brand, which is under new ownership, is seeking a creative partner.
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