Consumer Goods
P&G's Secret pushes for equal pay in new movement with Berlin Cameron
"There are some things women shouldn't have to sweat -- like getting paid what they're worth."
Scotts Miracle-Gro holds damning funeral for weeds in VaynerMedia spot
Playing the game: 10 tips for a successful toy brand experience
Find out what Sense NY's Kateland Turner has to say about maximizing the brand experience in the toy industry.
The pleasure of marketing sex toys in a world of censorship
Outdated network rules, aggressive timelines and low budgets make for a winning creative combination.
How 170-year-old Arm & Hammer is passing torch to next generation
The Church & Dwight brand partnered with Via Agency to transform its voice and push its huge variety of products
How brands can effectively step up during the shutdown
Berlin Cameron's St. Pierre outlines how marketers can take real action, rather than just taking to Twitter.
Study: Nearly 40 percent of women reacted negatively to Gillette spot
The research, conducted by MavenMagnet, digs into online responses to the controversial ad.
Michael C. Hall to star in Skittles' Super Bowl Broadway show
The "Dexter" star will perform the live musical in New York City on the day of the Big Game.
VMLY&R adds Nature's Bounty to growing client roster
The newly-formed WPP shop is powering ahead with more and more account wins.
How startup threat lit fire under Johnson & Johnson's ass
The CMO laid bare how the brand has been forced to quickly evolve.
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