Consumer Goods
R/GA creates Spartan Alexa skill for new Assassin's Creed game
"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.
Axe teams up with DJ Martin Garrix on new music platform
The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.
Gourmet gift company Harry & David evolves brand positioning
The 84-year-old business will focus on the power of sharing year-round.
Anomaly launches offering to drive gender equality in marketing
The agency already has assignments from Unilever and UN Women in New York.
The Ad Club of New York announces 2018 Brave Brand honorees
Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
Private View: SunnyD's new work gets sweet response
R/GA's Hannah Forbes and JWT's Amy Carvajal give their critiques of Terri & Sandy's new work for SunnyD.
Burrow finds unique media space for Harry Potter-inspired ads
The brand convinced landlords to rent out empty storefront windows for the "never done before" interactive campaign.
Johannes Leonardo showcases first work for EA Sports' Madden 19
Global marketers expect their budgets to rise in 2019
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%
72andSunny wins 'Holy Grail of creative briefs' after Trojan condoms review
The brand is targeting a new generation of consumers.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free