Consumer Goods

Articles: 421 Results
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a

How brands are crashing the #RoyalWedding party

How brands are crashing the #RoyalWedding party

Kellogg's, Farmers Insurance and CVS are just some of the brands which couldn't resist getting regal.

Adam & Eve wants you to take a train to 'pound town'

Adam & Eve wants you to take a train to 'pound town'

, Party Land for Adam & Eve
Social influencers are ditching Snapchat for Instagram

Social influencers are ditching Snapchat for Instagram

Does this mark the beginning of the end for Snapchat?

Pereira O'Dell unloads sassy 'Walk It Out' campaign for dog-sitting service Rover
Consumers expect the same from brands as they do friends, study finds

Consumers expect the same from brands as they do friends, study finds

Research shows brands should focus on five key areas to attract all generations.

From creative to cringey: How brands pranked the world this April Fools' Day

From creative to cringey: How brands pranked the world this April Fools' Day

It's that time of year again.

Tumi travels the world for ambitious campaign from EP+Co
Goliath shift in voice marks new campaign for Zulily by Office of Baby
Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.