Brands are choosing to invest more in experiential than they have in previous years.
Christopher Wylie talks to Campaign about creativity and data misuse.
The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicine and clients
Havas has created a comms-led offering to attract clients in the emerging blockchain and cryptocurrency fundraising space.
Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics
Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior
US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows," according to an M&A advisor.
Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can