B2B

Articles: 34 Results
StubHub's 'Be There' campaign just the ticket for holidays

StubHub's 'Be There' campaign just the ticket for holidays

The "Be There" effort is by StubHub's in-house and Undynable, Portland.

Four female leaders on growing a culture of innovation

Four female leaders on growing a culture of innovation

Kickass quotes from some leading adland women at the Digital Marketing World Forum

Gyro ups Kim Corrigan to lead New York amid B2B growth

Gyro ups Kim Corrigan to lead New York amid B2B growth

She has helped the agency reach double-digit growth over the last 12 months.

10 ways to push consumer brands forward

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming

The huge opportunity from political chaos

The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of

Experiential marketing budgets expected to grow, study states

Experiential marketing budgets expected to grow, study states

Brands are choosing to invest more in experiential than they have in previous years.

Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

How McCann Health is sparking a revolution in healthcare comms

How McCann Health is sparking a revolution in healthcare comms

The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicine and clients

Havas Blockchain launches with ICO client Talao

Havas Blockchain launches with ICO client Talao

Havas has created a comms-led offering to attract clients in the emerging blockchain and cryptocurrency fundraising space.

Video: Marketers speak their mind at CES 2018

Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics

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