B2B

Articles: 28 Results
Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

How McCann Health is sparking a revolution in healthcare comms

How McCann Health is sparking a revolution in healthcare comms

The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicine and clients

Havas Blockchain launches with ICO client Talao

Havas Blockchain launches with ICO client Talao

Havas has created a comms-led offering to attract clients in the emerging blockchain and cryptocurrency fundraising space.

Video: Marketers speak their mind at CES 2018

Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics

The B2B consumer: marketing innovation to the millennial generation

The B2B consumer: marketing innovation to the millennial generation

Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior

Trump 'fires' business leaders after mass exodus

Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Consulting or IT giant to buy big six ad group 'within next five years'

Consulting or IT giant to buy big six ad group 'within next five years'

WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows," according to an M&A advisor.

How to effectively bring science to marketing

How to effectively bring science to marketing

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

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