B2B

Articles: 132 Results
WeWork: Covid-19 is an opportunity to be 'more creative than ever'

WeWork: Covid-19 is an opportunity to be 'more creative than ever'

The company plans to be the solution to the shift in workplace attitudes.

Gen Z and millennials shop local and with purpose

Gen Z and millennials shop local and with purpose

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

Accenture repositions brand with campaign from Droga5 and triples media spend

Accenture repositions brand with campaign from Droga5 and triples media spend

'Our brand was under-leveraged,' consulting giant says.

AT&T, Amazon and J&J among brands impressing consumers the most amid coronavirus

AT&T, Amazon and J&J among brands impressing consumers the most amid coronavirus

Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs.

BASF Agricultural Solutions taps VMLY&R to enhance U.S. grower community

BASF Agricultural Solutions taps VMLY&R to enhance U.S. grower community

The WPP agency will handle everything from creative and media to PR and trade events.

StubHub's 'Be There' campaign just the ticket for holidays

StubHub's 'Be There' campaign just the ticket for holidays

The "Be There" effort is by StubHub's in-house and Undynable, Portland.

Four female leaders on growing a culture of innovation

Four female leaders on growing a culture of innovation

Kickass quotes from some leading adland women at the Digital Marketing World Forum

Gyro ups Kim Corrigan to lead New York amid B2B growth

Gyro ups Kim Corrigan to lead New York amid B2B growth

She has helped the agency reach double-digit growth over the last 12 months.

10 ways to push consumer brands forward

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming

The huge opportunity from political chaos

The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of

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