Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior
US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows," according to an M&A advisor.
Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can
Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's
About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety
An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly
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