Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.
Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival
This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK
The new look for Formula E - the electric street racing brand - is aimed at making it distinctly different
Mini is holding talks with ad agencies ahead of a global marketing push for its first fully electric car.
Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics
Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, the National Football
Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.
Accenture Interactive is to be the global experience agency of record for Maserati with an all-encompassing role covering customer experience,
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