Automotive

Articles: 299 Results
How Nissan used AI to boost conversion rates in one market by 900%

How Nissan used AI to boost conversion rates in one market by 900%

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

Mercedes-Benz parent Daimler puts global media up for review

Mercedes-Benz parent Daimler puts global media up for review

It's a busy time for the auto industry with multiple global reviews in play.

Ford's global creative review spells trouble for longtime partner WPP

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key

Brands need to think about their impact on society, says PepsiCo VP

Brands need to think about their impact on society, says PepsiCo VP

Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.

Mini Electric appoints Droga5 London for global ad launch

Mini Electric appoints Droga5 London for global ad launch

Droga5 London has been appointed to handle the global launch advertising for Mini Electric, following a competitive pitch.

Daimler appoints Publicis for global Mercedes-Benz brief

Daimler appoints Publicis for global Mercedes-Benz brief

Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival

The Gunn Report: the most creatively awarded advertising of 2017

The Gunn Report: the most creatively awarded advertising of 2017

This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK

Formula E repositions brand away from traditional motorsports

Formula E repositions brand away from traditional motorsports

The new look for Formula E - the electric street racing brand - is aimed at making it distinctly different