Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.
Industry folk dissect the highly-anticipated creative that's design to put the auto brand back on track.
Car marque is celebrating 60th anniversary this year.
Incumbent AKQA took part in the pitch but did not retain any work.
From overcoming auto's major challenge to his main source of creative inspiration.
"Even with connected and hands-free technologies, behavior still isn't changing."
The Ford SafeCap invention helps keep truck drivers alert during long shifts.
"The hardest part is staying on your message," says Mekanism CEO Jason Harris.
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to