"Even with connected and hands-free technologies, behavior still isn't changing."
The Ford SafeCap invention helps keep truck drivers alert during long shifts.
"The hardest part is staying on your message," says Mekanism CEO Jason Harris.
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to
The automotive brand will air four spots during the Oscars.
TBWA worked with a number of animation studios to tell the rest of their stories.
The movement was created in partnership with David&Goliath.
The dedicated Ford agency's work spans creative content, experiential, VR and more.
The brand has ditched celebrity backing in favor of a scholarship program to help young people with their education.
The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.