Automotive
Ford's 2020 Global Trend Report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
Pink is 'too expected' a brand color for new Lyft Pink membership service
The new logo segues from green to blue to orange to purple.
WPP to open Detroit Campus to better serve Ford and the city
This will be the holding company's 10th campus in North America and fifth to launch the last two years.
Campaign playfully mocks Northern California lifestyle habits to push electric vehicles
"You already pay $7 for organic blueberries. Why not drive electric?"
72andSunny Amsterdam wins Audi global creative pitch
The agency will launch the brand's campaign in early 2020.
BMW names Hill Holliday creative AOR for motorcycle business
Colle McVoy, The Via Agency and Pereira O'Dell were all fighting for the work.
Porsche is hunting for a creative shop to look after U.S. market
A number of hot agencies across multiple holding companies are courting the brand.
Avis Budget Group taps MullenLowe, DiMassimo Goldstein for creative
The agencies will handle creative for two brands within the portfolio.
Valvoline awards media to Initiative amid 'rapidly changing landscape'
CMO: 'Initiative's strong combination of strategic thinking and analytics make them an ideal partner.'
Astronauts are the surprising inspiration for Volkswagen's new ad
Johannes Leonardo delivers another beautiful spot for the automotive brand.
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