Automotive
Hyundai takes bold first step into edgier auto storytelling
The company's latest spot is a lesson in appealing to street culture in an authentic nature.
Acura spoofs long-winded sports commentators in March Madness campaign
The spots pit ESPN analyst and former basketball player Jay Williams against comedian Seaton Smith.
Super Bowl hits and misses, according to Edmunds auto site
New models drive more eyeballs to car-buying platform as viewers seek more info.
NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot
The mini-documentary tells his inspiring story from homelessness to the top of his sport.
Audi Super Bowl spot drives sustainability message
The ad, starring Maisie Williams, is set to Let It Go from Frozen.
Porsche unveils its first Superbowl ad in 23 years -- and it's a crime
The luxury car brand pits its first fully electric car against a roster of its most classic vehicles.
Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature
INNOCEAN's Super Bowl spot first airs on "Today" and CBS special devoted to big-game ads.
Celeb couple Chrissy Teigen and John Legend depict 'young luxury' in Genesis spot
The campaign for the Hyundai-owned luxury brand uses humor to capture younger buyers.
Kia's Super Bowl campaign roots for the challenger
The automaker will support three nonprofits benefiting disadvantaged youth with a "Yards Against Homelessness" tie-in.
It's Boston for the win in Hyundai Super Bowl spot
Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and
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