Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and
Skiers, snowboarders and a singer, oh my!
But the automaker has tips for how marketers can help solve the problem.
The new logo segues from green to blue to orange to purple.
This will be the holding company's 10th campus in North America and fifth to launch the last two years.
"You already pay $7 for organic blueberries. Why not drive electric?"
The agency will launch the brand's campaign in early 2020.
Colle McVoy, The Via Agency and Pereira O'Dell were all fighting for the work.
A number of hot agencies across multiple holding companies are courting the brand.
The agencies will handle creative for two brands within the portfolio.