Automotive

Astronauts are the surprising inspiration for Volkswagen's new ad

Johannes Leonardo delivers another beautiful spot for the automotive brand.

October is all about dogs in Subaru's new campaign

This year marks the fourth Subaru Loves Pets Initiative.

Honda's new safety ad is a punch in the gut

The spot was created in partnership with RPA.

Autotrader highlights the pain of car buying throughout history

This is the brand's first work with agency partner 72andSunny New York.

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming

Uber appoints VP global marketing after cutting 400 jobs

Thomas Ranese joins from Google, where he spent a decade.

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.

The verdicts are in for Johannes Leonardo's new Volkswagen work

Industry folk dissect the highly-anticipated creative that's design to put the auto brand back on track.

Volkswagen's rebirth ad is missing something pretty vital: humans

Mini calls global ad pitch

Car marque is celebrating 60th anniversary this year.