Automotive

Articles: 2328 Results
Unilever: the company spent over $4bn on advertising during Q3

Campaign AI Q3 global new-biz review: Adspend swells to $17.9bn

WPP brought in the most account wins, including the retention of Unilever – the client that had the highest spend.

Daimler: Parent company of Mercedes-Benz

Campaign AI global new-biz client spotlight: Automotive takes the lead in September

Omnicom scored Mercedes-Benz

Antoni's previous creative work for Mercedes-Benz

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign.

Imagination collaborates with Epic Games to blend the physical and digital world

The virtual production technique uses a live backdrop to place objects in a computer-generated world.

Jaguar Land Rover encourages breaking free with immersive escape experience

Project promotes the brand's car rental service The Out.

Formula E celebrates its vision of the future in campaign by Uncommon

Spot inspired by Formula E races on city streets.

Why Cadillac went all in on the Oscars

CMO Melissa Grady explains why the luxury car brand betted on the Academy Awards for the eighth year in a

Volvo tackles climate change with crash test campaign

Brand plans to become fully electric by 2030.

VW accidentally upstages own rebrand with premature press release

Someone at the automotive brand hit “publish” a month too soon.

Mercedes-Benz channels Baby Driver in parking assist film

Stunt-filled short film shows feckless, reckless parking valets at work.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free