Automotive

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming

Uber appoints VP global marketing after cutting 400 jobs

Thomas Ranese joins from Google, where he spent a decade.

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.

The verdicts are in for Johannes Leonardo's new Volkswagen work

Industry folk dissect the highly-anticipated creative that's design to put the auto brand back on track.

Volkswagen's rebirth ad is missing something pretty vital: humans

Mini calls global ad pitch

Car marque is celebrating 60th anniversary this year.

Audi of America splits digital business among 4 agencies

Incumbent AKQA took part in the pitch but did not retain any work.

One-word answers with KIA VP Marketing Communications Saad Chehab

From overcoming auto's major challenge to his main source of creative inspiration.

Honda's serious wake-up call to parents who text and drive

"Even with connected and hands-free technologies, behavior still isn't changing."

GTB's life-saving wearable tech joins Chicago Museum exhibition

The Ford SafeCap invention helps keep truck drivers alert during long shifts.