Automotive

Articles: 285 Results
Accenture wins Maserati as first global experience agency client

Accenture wins Maserati as first global experience agency client

Accenture Interactive is to be the global experience agency of record for Maserati with an all-encompassing role covering customer experience,

BMW uses Snapchat's augmented trial lens for X2

BMW uses Snapchat's augmented trial lens for X2

BMW has taken Snapchat's new augmented trial lens for a spin by letting customers "try" out the X2 by customising

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Huawei's new global corporate brand swagger

Huawei's new global corporate brand swagger

Beacon of light' imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world

Hyundai seeks to expand global agency roster amid sales crisis

Hyundai seeks to expand global agency roster amid sales crisis

Korean car-maker Hyundai is seeking to expand its creative agency roster, beyond in-house shop Innocean Worldwide, with a particular focus

'You'll Never Want to Stop Driving' for BMW by KBS
100 Years of Ads: Most Groundbreaking

100 Years of Ads: Most Groundbreaking

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that changed the way brands spoke to

100 Years of Ads: Best Use of Historical Figures or Events

100 Years of Ads: Best Use of Historical Figures or Events

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that tap into the past.

100 Years of Ads: Best Sci-Fi Themed Ads

100 Years of Ads: Best Sci-Fi Themed Ads

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that took us to far out places.

Citroen enlists a master cabinet maker to create a wooden car

Citroen enlists a master cabinet maker to create a wooden car

, Traction for Citroën

BETC agency Traction turns the famed 2CV into a museum-quality piece of art.