Automotive

Articles: 333 Results
Honda's serious wake-up call to parents who text and drive

Honda's serious wake-up call to parents who text and drive

"Even with connected and hands-free technologies, behavior still isn't changing."

GTB's life-saving wearable tech joins Chicago Museum exhibition

GTB's life-saving wearable tech joins Chicago Museum exhibition

The Ford SafeCap invention helps keep truck drivers alert during long shifts.

Industry experts weigh in on brand purpose obstacles

Industry experts weigh in on brand purpose obstacles

"The hardest part is staying on your message," says Mekanism CEO Jason Harris.

How automotive is navigating a transforming landscape

How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to

Cadillac goes all in for new Academy Awards campaign

Cadillac goes all in for new Academy Awards campaign

The automotive brand will air four spots during the Oscars.

Distracted driving victims live on in powerful spots from Travelers Insurance

Distracted driving victims live on in powerful spots from Travelers Insurance

TBWA worked with a number of animation studios to tell the rest of their stories.

Behind the Super Bowl ad: How Kia saved a small town in Georgia

Behind the Super Bowl ad: How Kia saved a small town in Georgia

The movement was created in partnership with David&Goliath.

WPP's GTB goes live and digital for Ford at Super Bowl LIII

WPP's GTB goes live and digital for Ford at Super Bowl LIII

The dedicated Ford agency's work spans creative content, experiential, VR and more.

Kia changes game with 'Great Unknowns' this Super Bowl

Kia changes game with 'Great Unknowns' this Super Bowl

The brand has ditched celebrity backing in favor of a scholarship program to help young people with their education.

One-word answers with Harley-Davidson's Heather Malenshek

One-word answers with Harley-Davidson's Heather Malenshek

The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free