Automotive

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.

The verdicts are in for Johannes Leonardo's new Volkswagen work

Industry folk dissect the highly-anticipated creative that's design to put the auto brand back on track.

Volkswagen's rebirth ad is missing something pretty vital: humans

Mini calls global ad pitch

Car marque is celebrating 60th anniversary this year.

Audi of America splits digital business among 4 agencies

Incumbent AKQA took part in the pitch but did not retain any work.

One-word answers with KIA VP Marketing Communications Saad Chehab

From overcoming auto's major challenge to his main source of creative inspiration.

Honda's serious wake-up call to parents who text and drive

"Even with connected and hands-free technologies, behavior still isn't changing."

GTB's life-saving wearable tech joins Chicago Museum exhibition

The Ford SafeCap invention helps keep truck drivers alert during long shifts.

Industry experts weigh in on brand purpose obstacles

"The hardest part is staying on your message," says Mekanism CEO Jason Harris.

How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to