Automotive
Campaign AI Q3 global new-biz review: Adspend swells to $17.9bn
WPP brought in the most account wins, including the retention of Unilever – the client that had the highest spend.
Campaign AI global new-biz client spotlight: Automotive takes the lead in September
Omnicom scored Mercedes-Benz
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
Imagination collaborates with Epic Games to blend the physical and digital world
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
Jaguar Land Rover encourages breaking free with immersive escape experience
Project promotes the brand's car rental service The Out.
Formula E celebrates its vision of the future in campaign by Uncommon
Spot inspired by Formula E races on city streets.
Why Cadillac went all in on the Oscars
CMO Melissa Grady explains why the luxury car brand betted on the Academy Awards for the eighth year in a
Volvo tackles climate change with crash test campaign
Brand plans to become fully electric by 2030.
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VW accidentally upstages own rebrand with premature press release
Someone at the automotive brand hit “publish” a month too soon.
Mercedes-Benz channels Baby Driver in parking assist film
Stunt-filled short film shows feckless, reckless parking valets at work.
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