Articles: 6363 Results

How brands can tap into the wellness economy

Wellness is a growth opportunity for brands to leverage or stretch into but they must act with credibility and authenticity.

The Coca-Cola Company: WPP won lion's share of largest pitch of the year

Campaign AI global new-biz round-up: adspend soars as November brings biggest win

WPP billings sky-high, thanks to high-profile wins.

Tim Irwin (left) and Ryan Storrar

Essence EMEA boss Tim Irwin takes global role

Irwin has been promoted to global COO. Ryan Storrar will succeed him.

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

Sorrell: S4 boss is launching VC fund (Getty Images/Harry Murphy)

Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund

Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto.

Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

Should brands be charging for brand experiences?

Paid-for experiences can make an impact on people's perception and engagement.

The Mill and MPC Advertising: will unite under The Mill brand

The Mill absorbs MPC Advertising to create global studio network

The Mill’s chief executive Josh Mandel will lead the consolidated studio, which he says will extend its VFX prowess into

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Frustrated senior creatives launch anti-sexual harassment campaign

The anonymous group want to call out NDA culture within the industry.


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