Agencies

Articles: 6228 Results
MDC Partners brings on S4 exec Rebecca Routs as global client lead

MDC Partners brings on S4 exec Rebecca Routs as global client lead

The holding company is doubling down on global growth under CEO Mark Penn.

Wavemaker swipes right on Bumble’s global media business

Wavemaker swipes right on Bumble’s global media business

The account is $100 million and covers 11 key markets.

How companies can avoid getting burned when taking on hot-button issues

How companies can avoid getting burned when taking on hot-button issues

Brands are driving greater purpose, but that requires managing risks.

Cannes Lions U-turns and confirms 2021 festival will be digital-only

Cannes Lions U-turns and confirms 2021 festival will be digital-only

Online-only event dubbed Cannes Lions Live.

TikTok and IPG Mediabrands launch global creator partnership

TikTok and IPG Mediabrands launch global creator partnership

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its

Richard Edelman outlines succession plan for world’s largest PR firm

Richard Edelman outlines succession plan for world’s largest PR firm

Edelman said the list of potential heirs could include family and non-family members. He also gave updates on building leases

Trailblazers: Shaunah Margaret and Ash Ramirez give women of color a seat at the table

Trailblazers: Shaunah Margaret and Ash Ramirez give women of color a seat at the table

The Women Who Create program offers scholarships and mentorships to young creatives.

Cannes Lions outlines safety plans for in-person festival

Cannes Lions outlines safety plans for in-person festival

The hybrid event will take place as a digital-first festival with live and on-demand content and experiences.

Ad Council and ad tech firms  measure COVID-19 vaccine campaign effectiveness

Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness

The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.

Ogilvy UK CEO Michael Frohlich joins PR agency Weber Shandwick

Ogilvy UK CEO Michael Frohlich joins PR agency Weber Shandwick

Frohlich was appointed to lead the newly unified Ogilvy UK in 2018.

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