Gottlieb has been at the IPG agency for 16 years.
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'
Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a
Law shares insights on Marcel and how to fight creative demons.
Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
The meal kit company also works with R/GA.
The social snap-back is coming -- here's how to prepare for it.
The week's account of wins and losses, promotions, new hires and layoffs.
Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.
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