Apple signals greater role for ad revenue as iPhone sales drop 15%
Smartphone sales are down but growth is in services, including App Store ads.
Tech brands tumble amid Apple's downward revenue revision
Apple's share price dropped by 7% in after-hours trading.
Get ready for the era of mixed reality
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
VR not up to hype; moderate growth projected this year
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues
Humans first in a digital world
Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann
Look beyond the smartphone for the next big innovations in mobile
New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of
The 5 CES products marketers need to know about
We asked media and tech experts which innovations should not stay in Vegas.
GoPro's first scripted ad delivers a relatable message about being in the moment
"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.
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