Wearable Tech

Articles: 8 Results
Apple signals greater role for ad revenue as iPhone sales drop 15%

Apple signals greater role for ad revenue as iPhone sales drop 15%

Smartphone sales are down but growth is in services, including App Store ads.

Tech brands tumble amid Apple's downward revenue revision

Tech brands tumble amid Apple's downward revenue revision

Apple's share price dropped by 7% in after-hours trading.

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

VR not up to hype; moderate growth projected this year

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues

Humans first in a digital world

Humans first in a digital world

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann

Look beyond the smartphone for the next big innovations in mobile

Look beyond the smartphone for the next big innovations in mobile

New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of

The 5 CES products marketers need to know about

The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

GoPro's first scripted ad delivers a relatable message about being in the moment

GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

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