The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
The campaign, which will run on Instagram, celebrates Black History Month.
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a
Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.