Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a
Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were
70 percent of consumers aren't impressed with "The Experience Revolution."
Understanding how our brains compare with machines when making split-second judgments is crucial.