User Experience
In their words: the skills used by global CMOs to navigate Covid-19
Marketers have been tested like never before, but were able to move at speed when the coronavirus crisis hit.
TBWA’s 65dB social-insight unit studies impact of BLM brand activism around the world
Netflix and Yorkshire Tea were praised on social media while Starbucks’ seesawing actions caused some to question authenticity.
Confusion replaces ‘hanger’ in a new spot for Snickers
BBDO New York imagines social life after lockdown and it’s cringeworthy
Nathan Young steps down as president of 600 & Rising
The advocacy group will undergo a structural transformation to focus on leadership from the bottom up.
P&G hikes adspend 8% to $7.33bn in first increase for four years
The $575m extra is the first annual boost since 2016.
Virus accelerates need for agencies to change 'at speed of WhatsApp'
Q2 results show how the crisis has magnified pre-existing trends.
Outdoor campaign asks New Yorkers to ‘Trust Black Women’
The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that
What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
Group M global investment chief Nick Theakstone expected to step down
Tough negotiator was most important ad buyer in Britain for a decade.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free