Advertising news and opinion from international thought leaders

October 26, 2021 by Jessica Goodfellow

Mark Zuckerberg reveals new strategic vision for the company as it faces revenue headwinds due to Apple's tracking changes, growing

October 06, 2021 by Arvind Hickman

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should

September 10, 2021 by Fayola Douglas

Unsigned young artists will perform live on TikTok

September 01, 2021 by Jessica Goodfellow

Platform says its professional users want a more permanent and creative video experience.

July 23, 2021 by Fayola Douglas

Visitors to the Rashford mural can scan a QR to access the messages.

July 15, 2021 by Jessica Goodfellow

Social-media network has called time on its disappearing format after it failed to fulfil its mission to encourage more active

July 08, 2021 by Rob McKinlay

Samsung acquired food app Whisk in 2019.

June 23, 2021

, We Are Social France for Warner Bros.

Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes

May 19, 2021 by Natasha Bach

More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram

March 11, 2021 by Jessica Goodfellow

The social-media network is courting developing markets with a more data-efficient app that doesn't feature advertising and requires only 2

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