Social Media

Articles: 7553 Results
TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

Dara Nasr in front of a wall full of tweets

Twitter’s Dara Nasr: ‘Authenticity and dialogue are two important trends in advertising’

Twitter has researched online conversations that show what brands should be mindful of.

Tinder Explore page on a phone screen

Tinder partners with Live Nation to connect festival goers

Members of the dating app can match and chat before heading to events.

A colourful, stylised map of the world (Getty Images/Sorendls)

YouGov hits brands and agencies with 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

Mobile phone showing a augmented reality stature of Nelson Mandela

Snap uses AR to reveal black history in Trafalgar Square

The partnership with Black Cultural Archives wants to expose people to black history.

Grossebner: Virtue's European executive creative director

Why a 14-year-old kid with TikTok is Virtue ECD's biggest competition

Lukas Grossebner, the European executive creative director of Vice's Virtue agency, questions whether Lame, MrBeast, D'Amelio are the Doyle, Dane

Ian Whittaker

Investor view: What the results from the online companies tell us about the future direction of online advertising

Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.

CAN: open letter criticises tech platforms that benefited from ad spend while producing and promoting climate misinformation

Advertisers sign open letter calling out tech platforms for climate misinformation

The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the

Spark Foundry has won Facebook's global media account.

Facebook owner Meta appoints new global media agency

Publicis Groupe media agency takes over account from WPP's Mindshare and Dentsu.

Zuckerberg: the company will make 'significant changes' to Instagram and Facebook in the next year (GettyImages)

Facebook outlines new direction as growth decelerates and scrutiny intensifies

Mark Zuckerberg reveals new strategic vision for the company as it faces revenue headwinds due to Apple's tracking changes, growing

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