Social Media
Facebook rethinks plan to insert ads into WhatsApp
Team tasked with integrating advertising into app has reportedly disbanded.
Social media adspend to hit $112bn even though it 'stumps' marketers
Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.
Marketers warn they could be 'priced out' of Facebook advertising
Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform
TikTok increases age limits for gifts and streaming
Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.
Most marketers will abandon personalisation, study predicts
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
Facebook launches paid research app after controversial past efforts
Facebook had breached Apple app rules after collecting data from users about what else they were doing on their phones.
Twitter is taking a risk with political ads ban
It's not about the money; it never has been. It's about social media companies having clear policies and being able
Less than quarter of online ads being measured for brand uplift
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Snapchat widens brand opportunities with desktop Creative Kit launch
Similar tools were previously only available for mobile apps.
Twitter's 'bugs' drag Q3 ad revenue down to single-digit growth
Moves to fix improper data-sharing with advertisers have cost platforms millions in ad dollars.
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