Mobile Technology

Articles: 150 Results
Local micro-moments are creating new opportunities for modern marketers

Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

iPhone X: evolutionary design or emperor's new clothes?

iPhone X: evolutionary design or emperor's new clothes?

Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

Publicis Media's Zenith rebrands, adds consulting to its capabilities

Publicis Media's Zenith rebrands, adds consulting to its capabilities

The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.