First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.
There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting
As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of
Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's