Advertising news and opinion from international thought leaders

November 29, 2018 by Omar Oakes

First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.

September 12, 2018 by Alasdair Scott

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting

December 21, 2017 by Rob Norman

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

October 17, 2017 by Brian Solis

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

September 22, 2017 by Ben Bold

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

September 13, 2017 by Ben Bold

Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple

June 01, 2017 by Emily Tan

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

May 22, 2017 by Faaez Samadi

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

May 18, 2017 by Ilyse Liffreing

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

May 16, 2017 by Dan Clay

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

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