Mobile Technology
Apple's new gadgets: why new notifications and AR are the real stars
There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting
CES 2018: Time to start spreading the news about tech beyond Vegas
As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of
Local micro-moments are creating new opportunities for modern marketers
Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
iPhone X: evolutionary design or emperor's new clothes?
Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple
AOL brings header bidding to mobile with Smart Yield
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Media agencies more than a 'middleman' thanks to AI: Zenith
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
What Google Lens means for advertisers
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
Meet Dawn: The customer of the future
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Why Twitter-like jitters over Snapchat's earnings are premature
Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that
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