Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that
Ads will soon be pulled from specific pages that run afoul of the rules.
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.
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