Mobile Technology
Snapchat goes bigger into image recognition and AR maps amid spate of launches
Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Google to force advertisers to prove their identity
Ad verification will begin in US in summer and roll out globally in following years.
Snapchat finds niche as direct-response ad platform
However, company still experienced significant decline in March as online ad sector reels from crisis.
Facebook accused of knowing 'for years' about inflated ad metrics
Lawsuit was filed in 2018.
ABC named as IAB's Gold Standard auditor
IAB UK appointed ABC to ensure confidence in its online advertising standards, ahead of the launch of Gold Standard 2.0
Beachfront, Beeswax and LiveRamp join forces on connected TV
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Brainlabs announces Hanapin as second acquisition in a week
US digital marketing agency will strengthen Brainlabs' reach in US.
Facebook to shut down Audience Network for mobile sites
Decision followers browsers' decision to block third-party advertising cookies used for tracking.
Amazon and Google use Super Bowl to do battle over voice assistants
They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of
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