Mobile Technology

Articles: 152 Results
Apple's new gadgets: why new notifications and AR are the real stars

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

Local micro-moments are creating new opportunities for modern marketers

Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

iPhone X: evolutionary design or emperor's new clothes?

iPhone X: evolutionary design or emperor's new clothes?

Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

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