Advertising news and opinion from international thought leaders

April 05, 2022 by Ben Bold

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

January 31, 2022 by Matt Barker

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

January 12, 2022 by Fayola Douglas

Name change reflects company's use of tech to connect brands with people.

October 07, 2021 by David Pidgeon

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

March 01, 2021 by Sabrina Sanchez

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

February 16, 2021 by Sabrina Sanchez

The creative management platform aims to expand its U.S. business.

February 05, 2021 by Sabrina Sanchez

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

February 03, 2021 by Sabrina Sanchez

The independent trading desk is expanding its services chops and content capabilities.

January 26, 2021 by Sabrina Sanchez

The platform is expanding on its Stories feature with a carousel on top of the home feed.

January 22, 2021 by Aleda Stam

It’s designed to validate the impact of earned media on brand sales.

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