Marketing Technology

Articles: 175 Results
Most marketers will abandon personalisation, study predicts

Most marketers will abandon personalisation, study predicts

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

Amazon grows ad business as marketing expenses surge 48%

Amazon grows ad business as marketing expenses surge 48%

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own

US anti-trust probe into big tech is a watershed moment

US anti-trust probe into big tech is a watershed moment

Investigation comes ahead of tech companies facing investors this week.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Apple buys CRM start-up DataTiger

Apple buys CRM start-up DataTiger

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

5 questions brands need to ask before building a messaging experience

5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

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