Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.
As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
Ad intelligence platform will offer demographic and behavioral data analysis.