Advertising news and opinion from international thought leaders

December 21, 2017 by Rob Norman

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

November 07, 2017 by Stefanos Loukakas

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive

September 22, 2017 by Ben Bold

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

June 01, 2017 by Emily Tan

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

May 22, 2017 by Faaez Samadi

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

May 22, 2017 by Andy Pemberton

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

May 18, 2017 by Ilyse Liffreing

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

May 16, 2017 by Dan Clay

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

May 15, 2017 by Ilyse Liffreing

Ad intelligence platform will offer demographic and behavioral data analysis.

May 15, 2017 by Emily Tan

Ads will soon be pulled from specific pages that run afoul of the rules.

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