Marketing Technology

Articles: 678 Results
Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Google to force advertisers to prove their identity

Google to force advertisers to prove their identity

Ad verification will begin in US in summer and roll out globally in following years.

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Facebook accused of knowing 'for years' about inflated ad metrics

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Verizon Media and VIOOH sign seven-market outdoor deal

Verizon Media and VIOOH sign seven-market outdoor deal

Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.

Wunderman Thompson strengthens Adobe offer with Xumak acquisition

Wunderman Thompson strengthens Adobe offer with Xumak acquisition

Xumak will drive experience tech capability for WPP network in North America.

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Facebook to shut down Audience Network for mobile sites

Facebook to shut down Audience Network for mobile sites

Decision followers browsers' decision to block third-party advertising cookies used for tracking.

Marketers warn they could be 'priced out' of Facebook advertising

Marketers warn they could be 'priced out' of Facebook advertising

Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform

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