Marketing Technology
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
Ad-Lib.io closes $12 million Series A
The creative management platform aims to expand its U.S. business.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
AudienceX acquires digital marketing agency BigBuzz Marketing Group
The independent trading desk is expanding its services chops and content capabilities.
Pinterest introduces Story Pins on the homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed.
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
Amazon, Ben & Jerry's and more call for positive action as Biden sworn in
Companies took to social media to congratulate the incoming administration and encourage national unity.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
Software giant SAP hires Julia White as chief marketing and solutions officer
CMO Alicia Tillman is exiting the company after six years.
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
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