Marketing Technology
Double-digit increase in media spend on ads.txt inventory
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
Facebook accused of knowing 'for years' about inflated ad metrics
Lawsuit was filed in 2018.
Verizon Media and VIOOH sign seven-market outdoor deal
Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.
Wunderman Thompson strengthens Adobe offer with Xumak acquisition
Xumak will drive experience tech capability for WPP network in North America.
Brainlabs announces Hanapin as second acquisition in a week
US digital marketing agency will strengthen Brainlabs' reach in US.
Facebook to shut down Audience Network for mobile sites
Decision followers browsers' decision to block third-party advertising cookies used for tracking.
Marketers warn they could be 'priced out' of Facebook advertising
Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform
Most marketers will abandon personalisation, study predicts
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
Less than quarter of online ads being measured for brand uplift
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Cracks appear in Google's search ad revenue dominance
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free