Marketing Technology

Articles: 687 Results
Does ‘brand purpose’ messaging actually impact consumer behavior?

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Ad-Lib.io closes $12 million Series A

Ad-Lib.io closes $12 million Series A

The creative management platform aims to expand its U.S. business.

Inside Verizon’s Fortnite Super Bowl stadium

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

AudienceX acquires digital marketing agency BigBuzz Marketing Group

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

Pinterest introduces Story Pins on the homepage in influencer push

Pinterest introduces Story Pins on the homepage in influencer push

The platform is expanding on its Stories feature with a carousel on top of the home feed.

Omnicom launches omniearnedID analytics platform

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in

Companies took to social media to congratulate the incoming administration and encourage national unity.

5 health-tech trends from this year’s CES

5 health-tech trends from this year’s CES

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

Software giant SAP hires Julia White as chief marketing and solutions officer

Software giant SAP hires Julia White as chief marketing and solutions officer

CMO Alicia Tillman is exiting the company after six years.

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free