Marketing Technology

Articles: 182 Results
Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Facebook accused of knowing 'for years' about inflated ad metrics

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Verizon Media and VIOOH sign seven-market outdoor deal

Verizon Media and VIOOH sign seven-market outdoor deal

Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.

Wunderman Thompson strengthens Adobe offer with Xumak acquisition

Wunderman Thompson strengthens Adobe offer with Xumak acquisition

Xumak will drive experience tech capability for WPP network in North America.

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Facebook to shut down Audience Network for mobile sites

Facebook to shut down Audience Network for mobile sites

Decision followers browsers' decision to block third-party advertising cookies used for tracking.

Marketers warn they could be 'priced out' of Facebook advertising

Marketers warn they could be 'priced out' of Facebook advertising

Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform

Most marketers will abandon personalisation, study predicts

Most marketers will abandon personalisation, study predicts

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

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