Marketing Technology
Apple buys CRM start-up DataTiger
Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.
CES 2018: Time to start spreading the news about tech beyond Vegas
As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of
5 questions brands need to ask before building a messaging experience
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
AOL brings header bidding to mobile with Smart Yield
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Media agencies more than a 'middleman' thanks to AI: Zenith
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
Will Amazon devour brands?
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
What Google Lens means for advertisers
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
Meet Dawn: The customer of the future
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's
MediaRadar partners with ComScore to provide publishers with smarter data
Ad intelligence platform will offer demographic and behavioral data analysis.
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