Advertising news and opinion from international thought leaders

January 12, 2022 by Fayola Douglas

Name change reflects company's use of tech to connect brands with people.

October 07, 2021 by David Pidgeon

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

March 01, 2021 by Sabrina Sanchez

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

February 16, 2021 by Sabrina Sanchez

The creative management platform aims to expand its U.S. business.

February 05, 2021 by Sabrina Sanchez

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

February 03, 2021 by Sabrina Sanchez

The independent trading desk is expanding its services chops and content capabilities.

January 26, 2021 by Sabrina Sanchez

The platform is expanding on its Stories feature with a carousel on top of the home feed.

January 22, 2021 by Aleda Stam

It’s designed to validate the impact of earned media on brand sales.

January 20, 2021 by Sabrina Sanchez

Companies took to social media to congratulate the incoming administration and encourage national unity.

January 19, 2021 by Lecia Bushak

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

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