Marketing Technology
'Doing it wrong': Thoughts from an older gamer
Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that
Web3’s second wave
Web3 is far from a busted flush, writes David Pemsel, who explains what the second wave of its evolution will
YouGov hits brands and agencies with 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
What's the next course for marketers now cookies are off the menu?
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
Ad-Lib.io closes $12 million Series A
The creative management platform aims to expand its U.S. business.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
AudienceX acquires digital marketing agency BigBuzz Marketing Group
The independent trading desk is expanding its services chops and content capabilities.
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