Interactive TV

Articles: 237 Results
Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

The Trade Desk hires Channel 4's Morrell to lead CTV push

The Trade Desk hires Channel 4's Morrell to lead CTV push

Morrell will be responsible for developing and strengthening relationships between the ad tech company and broadcasters.

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

Google mocks fanboys in Silicon Valley sketch

Google mocks fanboys in Silicon Valley sketch

See the hilarious film that opened Tuesday's keynote, starring Kumail Nanjiani and Martin Starr

Day 11: Seven Dmexco talks you can't afford to miss

Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Broadcast TV is on the comeback trail

Broadcast TV is on the comeback trail

Higher ad attention and recall rates signal good news for broadcast and cable

Watch Charlie Sheen discuss HIV status in powerful ad for hi-tech condom

Watch Charlie Sheen discuss HIV status in powerful ad for hi-tech condom

The spot is part of a crowdfunding drive for Hex, a prophylactic its manufacturer says is the most innovative in

What Twitter's evolved character count means for brands and agencies

What Twitter's evolved character count means for brands and agencies

Excluding images and URLs from its iconic 140 characters means more breathing room -- but how much will it help

Wimbledon might come to Apple TV, says digital boss

Wimbledon might come to Apple TV, says digital boss

The tennis brand is working on an app for the media player

Nescafé and Google team up for VR coffee farm

Nescafé and Google team up for VR coffee farm

, Ogilvy for Nescafé

Want to watch your beans grow in Brazil?

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