Advertising news and opinion from international thought leaders

February 05, 2021 by Sabrina Sanchez

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

February 25, 2020 by Omar Oakes

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

February 20, 2020 by Omar Oakes

Morrell will be responsible for developing and strengthening relationships between the ad tech company and broadcasters.

March 13, 2017 by Ilyse Liffreing

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

October 05, 2016 by Shona Ghosh

See the hilarious film that opened Tuesday's keynote, starring Kumail Nanjiani and Martin Starr

August 25, 2016

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

July 06, 2016 by Marc Berman

Higher ad attention and recall rates signal good news for broadcast and cable

June 15, 2016 by Simon Gwynn

The spot is part of a crowdfunding drive for Hex, a prophylactic its manufacturer says is the most innovative in

May 17, 2016 by Shona Ghosh

Excluding images and URLs from its iconic 140 characters means more breathing room -- but how much will it help

November 05, 2015 by Shona Ghosh

The tennis brand is working on an app for the media player

Campaign