Interactive TV

Articles: 13 Results
Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

Google mocks fanboys in Silicon Valley sketch

Google mocks fanboys in Silicon Valley sketch

See the hilarious film that opened Tuesday's keynote, starring Kumail Nanjiani and Martin Starr

Day 11: Seven Dmexco talks you can't afford to miss

Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Broadcast TV is on the comeback trail

Broadcast TV is on the comeback trail

Higher ad attention and recall rates signal good news for broadcast and cable

Watch Charlie Sheen discuss HIV status in powerful ad for hi-tech condom

Watch Charlie Sheen discuss HIV status in powerful ad for hi-tech condom

The spot is part of a crowdfunding drive for Hex, a prophylactic its manufacturer says is the most innovative in

What Twitter's evolved character count means for brands and agencies

What Twitter's evolved character count means for brands and agencies

Excluding images and URLs from its iconic 140 characters means more breathing room -- but how much will it help

Content marketing on the rise in Asia Pacific

Content marketing on the rise in Asia Pacific

It's taken a while for the region to catch up to the US and Europe, but brands and agencies are

These TV ads follow you around your living room

These TV ads follow you around your living room

A new wave of technology is offering brands cross-platform reach (and no bathroom breaks)

In brief: Shaq in Bubble Wrap, topless bus model backlash, Apple TV ad tech

In brief: Shaq in Bubble Wrap, topless bus model backlash, Apple TV ad tech

In other news: Google admits self-driving car accidents ... Mobile campaigns spank desktop for sales ... Marketing in rural India

The year ahead in culture and tech

The year ahead in culture and tech

You will be assimilated? Where humanity meets technology in 2015

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