Interactive TV

Articles: 238 Results

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

The Trade Desk hires Channel 4's Morrell to lead CTV push

Morrell will be responsible for developing and strengthening relationships between the ad tech company and broadcasters.

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

Google mocks fanboys in Silicon Valley sketch

See the hilarious film that opened Tuesday's keynote, starring Kumail Nanjiani and Martin Starr

Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Broadcast TV is on the comeback trail

Higher ad attention and recall rates signal good news for broadcast and cable

Watch Charlie Sheen discuss HIV status in powerful ad for hi-tech condom

The spot is part of a crowdfunding drive for Hex, a prophylactic its manufacturer says is the most innovative in

What Twitter's evolved character count means for brands and agencies

Excluding images and URLs from its iconic 140 characters means more breathing room -- but how much will it help

Apple TV.

Wimbledon might come to Apple TV, says digital boss

The tennis brand is working on an app for the media player


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free