Digital Media
Web3’s second wave
Web3 is far from a busted flush, writes David Pemsel, who explains what the second wave of its evolution will
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Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
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Uefa goes for virtual goal with Women’s Euro 2022 Roblox game
Game's mascots will team up with international players for educational content series.
YouGov hits brands and agencies with 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
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The metaverse will be built on creative meritocracy, not deep pockets
Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.
Vans takes first step into the metaverse with Roblox skate experience
Fans can skate with friends and customise Vans shoes.
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BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope
Visitors to the Rashford mural can scan a QR to access the messages.
Deepfake Tom Cruise creator launches production house creating hyperreal content
The synthetic media platform uses deep learning and artificial intelligence.
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
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