Digital Media

Articles: 4685 Results
Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Uefa mascots Ashley, Kai and Robyn

Uefa goes for virtual goal with Women’s Euro 2022 Roblox game

Game's mascots will team up with international players for educational content series.

A colourful, stylised map of the world (Getty Images/Sorendls)

YouGov hits brands and agencies with 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

The metaverse will be built on creative meritocracy, not deep pockets

Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.

Vans: fans can practise their ollies and kickflips

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

Visitors to the Rashford mural can scan a QR to access the messages.

Deepfake Tom Cruise creator launches production house creating hyperreal content

The synthetic media platform uses deep learning and artificial intelligence.

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Cision to acquire Brandwatch for $450 million

The deal is expected to close in Q2 2021.

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