Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
FMCG giant wants to develop blockchain as solution for wider digital supply chain.
The search giant continues to report colossal profits in the face of increased regulatory scrutiny.
Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own
Streaming service faces 'fierce' competition and difficult decision on pricing strategy.
Former WPP boss also accused agencies of hurting their bottom line for sake of 'getting a headline in Campaign'.