Digital Media
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Cision to acquire Brandwatch for $450 million
The deal is expected to close in Q2 2021.
Trailblazers: Gary Coichy bridges podcasting’s racial divide
The agency vet founded Pod Digital Media, the first full-service agency dedicated to multicultural podcasters and programs.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
Amazon, Ben & Jerry's and more call for positive action as Biden sworn in
Companies took to social media to congratulate the incoming administration and encourage national unity.
TikTok rolls out stricter children's privacy rules
The new policy update is in response to ongoing privacy challenges
Brands speak out against Capitol insurrection
Ben & Jerry’s, Axe, and Boeing are among brands taking a stance and condemning Wednesday’s violence.
Agency models holding back digital transformation for brands, CMO survey warns
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after
Microsoft launches Xbox Series X with a series of global activations
A holographic 'Monolith' was placed in the City of London.
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