The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
The deal is expected to close in Q2 2021.
The agency vet founded Pod Digital Media, the first full-service agency dedicated to multicultural podcasters and programs.
The digital activation is an effort by the brand to reach younger audiences during the big game.
It’s designed to validate the impact of earned media on brand sales.
Companies took to social media to congratulate the incoming administration and encourage national unity.
The new policy update is in response to ongoing privacy challenges
Ben & Jerry’s, Axe, and Boeing are among brands taking a stance and condemning Wednesday’s violence.
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after
A holographic 'Monolith' was placed in the City of London.