Digital Media

Articles: 183 Results
Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

Google reports $10.4bn profit in Q2

Google reports $10.4bn profit in Q2

The search giant continues to report colossal profits in the face of increased regulatory scrutiny.

Amazon grows ad business as marketing expenses surge 48%

Amazon grows ad business as marketing expenses surge 48%

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own

Netflix insists on ad-free future despite huge miss in subscriber growth

Netflix insists on ad-free future despite huge miss in subscriber growth

Streaming service faces 'fierce' competition and difficult decision on pricing strategy.

Martin Sorrell: agencies guilty of 'straitjacketing' brands

Martin Sorrell: agencies guilty of 'straitjacketing' brands

Former WPP boss also accused agencies of hurting their bottom line for sake of 'getting a headline in Campaign'.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Google ad revenue growth slows amid price 'headwinds'

Google ad revenue growth slows amid price 'headwinds'

Internet's dominant company is not growing traffic volumes to make up for downward ad prices.

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

Links appeared as part of Google's effort to provide fact checks and fight misinformation.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Google 'bad ads' drop to 2.3 billion

Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

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