Digital Media

Articles: 192 Results
Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

Marketers warn they could be 'priced out' of Facebook advertising

Marketers warn they could be 'priced out' of Facebook advertising

Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform

Most marketers will abandon personalisation, study predicts

Most marketers will abandon personalisation, study predicts

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

Acast launches free podcaster access as it moves 'way beyond' ads

Acast launches free podcaster access as it moves 'way beyond' ads

World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.

Google looks to banking with plans for current accounts

Google looks to banking with plans for current accounts

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

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