The days of using trackers for third-party data are ending
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
Martin McNulty is leaving business 'to pursue other opportunities'.
Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
FMCG giant wants to develop blockchain as solution for wider digital supply chain.