Digital Media
Most marketers will abandon personalisation, study predicts
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
Acast launches free podcaster access as it moves 'way beyond' ads
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.
Google looks to banking with plans for current accounts
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
Less than quarter of online ads being measured for brand uplift
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Snap hopes to woo retailers and DTC brands with launch of dynamic ads
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Unilever encouraged by blockchain ad-buying pilot
FMCG giant wants to develop blockchain as solution for wider digital supply chain.
Google reports $10.4bn profit in Q2
The search giant continues to report colossal profits in the face of increased regulatory scrutiny.
Amazon grows ad business as marketing expenses surge 48%
Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own
Netflix insists on ad-free future despite huge miss in subscriber growth
Streaming service faces 'fierce' competition and difficult decision on pricing strategy.
Martin Sorrell: agencies guilty of 'straitjacketing' brands
Former WPP boss also accused agencies of hurting their bottom line for sake of 'getting a headline in Campaign'.
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