Data

Articles: 33 Results
UM’s Arielle Garcia: Privacy must become a business imperative

UM’s Arielle Garcia: Privacy must become a business imperative

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

UM hopes to become 'more than just a media agency' through Acxiom

UM hopes to become 'more than just a media agency' through Acxiom

Interpublic media agency says it is planning to hire more "data strategists with an audience mindset" as clients look to

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

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