Data

Articles: 25 Results
Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

AKQA launches free code to prevent illegal Amazon forest-clearing

AKQA launches free code to prevent illegal Amazon forest-clearing

Amid an environmental catastrophe caused by forests being burned down, a simple solution may help stop illegal tree-clearing in the

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

'We have learned a lot,' Publicis Groupe chief executive insists.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Pornhub unloads its massive 2017 data recap

Pornhub unloads its massive 2017 data recap

From top search terms to demographic changes, the porn giant crunched serious numbers.

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

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