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Articles: 29 Results
Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

AKQA launches free code to prevent illegal Amazon forest-clearing

AKQA launches free code to prevent illegal Amazon forest-clearing

Amid an environmental catastrophe caused by forests being burned down, a simple solution may help stop illegal tree-clearing in the

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

'We have learned a lot,' Publicis Groupe chief executive insists.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

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