Data
Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient
'We have learned a lot,' Publicis Groupe chief executive insists.
Google's move into gaming is yet another data grab
Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every
Pornhub unloads its massive 2017 data recap
From top search terms to demographic changes, the porn giant crunched serious numbers.
CES 2018 preview: VR, voice, transformed transport, TVs galore and more
What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.
Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.
Media agencies more than a 'middleman' thanks to AI: Zenith
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
5 lessons to learn from a Disney research scientist
These data-driven best practices are relevant to strategists and marketers alike.
MediaRadar partners with ComScore to provide publishers with smarter data
Ad intelligence platform will offer demographic and behavioral data analysis.
The YouTube boycott that wasn't
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
ComScore's new free viewability measurements bring a sigh of relief
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
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