Data
YouGov hits brands and agencies with 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
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You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
WhatsApp’s new data policy is not as scary as it sounds for brands or users
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
Nielsen to overhaul flagship currency by 2024, but change will be slow
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
UM’s Arielle Garcia: Privacy must become a business imperative
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Snapchat finds niche as direct-response ad platform
However, company still experienced significant decline in March as online ad sector reels from crisis.
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