Data
UM’s Arielle Garcia: Privacy must become a business imperative
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Snapchat finds niche as direct-response ad platform
However, company still experienced significant decline in March as online ad sector reels from crisis.
Beachfront, Beeswax and LiveRamp join forces on connected TV
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Brainlabs announces Hanapin as second acquisition in a week
US digital marketing agency will strengthen Brainlabs' reach in US.
Google's two-year cookie deadline: are advertisers ready to change?
The days of using trackers for third-party data are ending
ForwardPMX names James Townsend global CEO
Martin McNulty is leaving business 'to pursue other opportunities'.
UM hopes to become 'more than just a media agency' through Acxiom
Interpublic media agency says it is planning to hire more "data strategists with an audience mindset" as clients look to
Less than quarter of online ads being measured for brand uplift
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Cracks appear in Google's search ad revenue dominance
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
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