Data

Articles: 40 Results
A colourful, stylised map of the world (Getty Images/Sorendls)

YouGov hits brands and agencies with 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Threads of digital data with a cluster forming the shape of a padlock

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

WhatsApp’s new data policy is not as scary as it sounds for brands or users

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

5 health-tech trends from this year’s CES

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

Nielsen to overhaul flagship currency by 2024, but change will be slow

The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.

UM’s Arielle Garcia: Privacy must become a business imperative

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

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