Data

Articles: 37 Results
WhatsApp’s new data policy is not as scary as it sounds for brands or users

WhatsApp’s new data policy is not as scary as it sounds for brands or users

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers

Omnicom launches omniearnedID analytics platform

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

5 health-tech trends from this year’s CES

5 health-tech trends from this year’s CES

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

Nielsen to overhaul flagship currency by 2024, but change will be slow

Nielsen to overhaul flagship currency by 2024, but change will be slow

The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.

UM’s Arielle Garcia: Privacy must become a business imperative

UM’s Arielle Garcia: Privacy must become a business imperative

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Brainlabs announces Hanapin as second acquisition in a week

Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

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