Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
Name change reflects company's use of tech to connect brands with people.
The tech firm has been under investigation by the UK regulator over competition concerns.
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers
It’s designed to validate the impact of earned media on brand sales.
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
However, company still experienced significant decline in March as online ad sector reels from crisis.