Data
Beachfront, Beeswax and LiveRamp join forces on connected TV
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Brainlabs announces Hanapin as second acquisition in a week
US digital marketing agency will strengthen Brainlabs' reach in US.
Google's two-year cookie deadline: are advertisers ready to change?
The days of using trackers for third-party data are ending
ForwardPMX names James Townsend global CEO
Martin McNulty is leaving business 'to pursue other opportunities'.
Less than quarter of online ads being measured for brand uplift
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Cracks appear in Google's search ad revenue dominance
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
AKQA launches free code to prevent illegal Amazon forest-clearing
Amid an environmental catastrophe caused by forests being burned down, a simple solution may help stop illegal tree-clearing in the
Google's cookie crackdown: are marketers ready to give up ad trackers?
A cookie-less world awaits...
Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient
'We have learned a lot,' Publicis Groupe chief executive insists.
Google's move into gaming is yet another data grab
Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free