Data
WhatsApp’s new data policy is not as scary as it sounds for brands or users
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
Nielsen to overhaul flagship currency by 2024, but change will be slow
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
UM’s Arielle Garcia: Privacy must become a business imperative
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Snapchat finds niche as direct-response ad platform
However, company still experienced significant decline in March as online ad sector reels from crisis.
Beachfront, Beeswax and LiveRamp join forces on connected TV
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Brainlabs announces Hanapin as second acquisition in a week
US digital marketing agency will strengthen Brainlabs' reach in US.
Google's two-year cookie deadline: are advertisers ready to change?
The days of using trackers for third-party data are ending
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