Data

Articles: 21 Results
Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

Arthur Sadoun: integrating Epsilon will not be a challenge like Sapient

'We have learned a lot,' Publicis Groupe chief executive insists.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Pornhub unloads its massive 2017 data recap

Pornhub unloads its massive 2017 data recap

From top search terms to demographic changes, the porn giant crunched serious numbers.

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

CES 2018 preview: VR, voice, transformed transport, TVs galore and more

What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

5 lessons to learn from a Disney research scientist

5 lessons to learn from a Disney research scientist

These data-driven best practices are relevant to strategists and marketers alike.

MediaRadar partners with ComScore to provide publishers with smarter data

MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

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