Artificial Intelligence

Articles: 48 Results
Vice Media Group has opened an office in Decentraland

Viceverse opens its virtual doors inside 'the culture of the future'

Vice Media Group has launched a space where clients can experiment in the metaverse.

Image taken from an R/GA Vollebak campaign

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

Maltesers partners Google Cloud to bake AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

AI bias is not always bad in marketing

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand

Amazon and Google use Super Bowl to do battle over voice assistants

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

DoubleVerify develops anti-fraud certification for connected TV

CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

Alcatraz escape mystery may have just been solved with facial-recognition tech

Accenture Interactive shop Rothco has gone all Poirot...

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

'Deepfake' voice tech used for good in David Beckham malaria campaign

Beckham appears to speak nine languages in film...

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