Artificial Intelligence

Articles: 44 Results
AI bias is not always bad in marketing

AI bias is not always bad in marketing

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand

Amazon and Google use Super Bowl to do battle over voice assistants

Amazon and Google use Super Bowl to do battle over voice assistants

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

DoubleVerify develops anti-fraud certification for connected TV

DoubleVerify develops anti-fraud certification for connected TV

CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

Alcatraz escape mystery may have just been solved with facial-recognition tech

Alcatraz escape mystery may have just been solved with facial-recognition tech

Accenture Interactive shop Rothco has gone all Poirot...

Unruly eyes faster growth in tough video ad market after News Corp sale

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

'Deepfake' voice tech used for good in David Beckham malaria campaign

'Deepfake' voice tech used for good in David Beckham malaria campaign

Beckham appears to speak nine languages in film...

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Huawei completes Unfinished Symphony using smartphone-powered AI

Huawei completes Unfinished Symphony using smartphone-powered AI

New musical work will be performed in concert next week.

How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

5 things brands should know before building a bot

5 things brands should know before building a bot

Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free