Artificial Intelligence
Viceverse opens its virtual doors inside 'the culture of the future'
Vice Media Group has launched a space where clients can experiment in the metaverse.
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
Maltesers partners Google Cloud to bake AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
AI bias is not always bad in marketing
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand
Amazon and Google use Super Bowl to do battle over voice assistants
They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of
DoubleVerify develops anti-fraud certification for connected TV
CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
Alcatraz escape mystery may have just been solved with facial-recognition tech
Accenture Interactive shop Rothco has gone all Poirot...
Unruly eyes faster growth in tough video ad market after News Corp sale
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.
'Deepfake' voice tech used for good in David Beckham malaria campaign
Beckham appears to speak nine languages in film...
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