Advertising news and opinion from international thought leaders

March 01, 2021 by Sabrina Sanchez

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

November 05, 2020 by Min Sun

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand

February 03, 2020 by Omar Oakes

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

January 29, 2020 by Jess Goodfellow

CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

January 20, 2020 by Omar Oakes

Accenture Interactive shop Rothco has gone all Poirot...

January 06, 2020 by Omar Oakes

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

April 09, 2019 by Omar Oakes

Beckham appears to speak nine languages in film...

March 20, 2019 by Omar Oakes

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

January 29, 2019 by Omar Oakes

New musical work will be performed in concert next week.

January 09, 2019 by Omar Oakes

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

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