Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand
They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of
CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
Accenture Interactive shop Rothco has gone all Poirot...
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.
Beckham appears to speak nine languages in film...
Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every
New musical work will be performed in concert next week.
The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned