Articles: 592 Results
An eye looking into a  virtual lens

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

Zwift: an online game where people can compete while they train

Wavemaker in the saddle for global Zwift media brief

The agency will consult on a consumer launch strategy before activating.

Klarna: recently launched the campaign “Old credit is history”

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Wallace & Gromit: players will get each city ready for a festival

Aardman launches Wallace & Gromit AR experience in UK and US cities

Experience uses Bristol, Cardiff and San Francisco as a virtual stage.

Snapchat launches camera tailored to darker skin tones at annual summit

New AR tools and in-app shopping capabilities were also announced.

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Match Group’s BLK celebrates Black love in first brand campaign

The dating app reclaims the phrase ‘Once you go Black, you don’t go back.’ By Mariah Cooper

Clubhouse isn't perfect, but for PRs there's a lot to get excited about

In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.

Clubhouse might not be that exclusive, but it offers something new and distinct for brands

The new app has become the 'go-to' place for all types of communities and conversations.


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