Apps
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Amazon's Audible consolidates £378m global media account
Global review consolidated media in 10 markets to single agency.
Wavemaker in the saddle for global Zwift media brief
The agency will consult on a consumer launch strategy before activating.
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‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
Aardman launches Wallace & Gromit AR experience in UK and US cities
Experience uses Bristol, Cardiff and San Francisco as a virtual stage.
Snapchat launches camera tailored to darker skin tones at annual summit
New AR tools and in-app shopping capabilities were also announced.
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Match Group’s BLK celebrates Black love in first brand campaign
The dating app reclaims the phrase ‘Once you go Black, you don’t go back.’ By Mariah Cooper
Clubhouse isn't perfect, but for PRs there's a lot to get excited about
In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.
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Clubhouse might not be that exclusive, but it offers something new and distinct for brands
The new app has become the 'go-to' place for all types of communities and conversations.
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