Advertising Technology
Acast launches free podcaster access as it moves 'way beyond' ads
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.
Google looks to banking with plans for current accounts
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
Less than quarter of online ads being measured for brand uplift
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
Roku to acquire demand-side platform Dataxu for $150m
OTT provider said acquisition will help it unlock more advertising investment.
Snap hopes to woo retailers and DTC brands with launch of dynamic ads
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Cracks appear in Google's search ad revenue dominance
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
'First open real-time bidding platform' launches for digital out-of-home
Programmatic ad-buying system is set to enter US digital out-of-home market.
Google wins European 'right to be forgotten' case
Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.
The future of advertising could be staring you in the face
Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting
Spotify launches first branded Instagram AR effect to promote rap album
To mark Headie One's new release, Instagram users can put the album cover's reflective mask over their own face.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free