Advertising Technology

Articles: 455 Results
What's the next course for marketers now cookies are off the menu?

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.

Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Brands line up for 3D outdoor advertising

Brands line up for 3D outdoor advertising

The new tech has been lauded by media planners and brands.

Google removed 3.1 billion ads for violating its policies last year

Google removed 3.1 billion ads for violating its policies last year

The tech giant revealed the number in its annual Ads Transparency Report

Disney beefs up ad sales technology

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across

Does ‘brand purpose’ messaging actually impact consumer behavior?

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Slim Jim’s Long Boi Gang is heading to Twitch

Slim Jim’s Long Boi Gang is heading to Twitch

A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.

Tech lobbying groups file lawsuit against nation’s first digital advertising tax

Tech lobbying groups file lawsuit against nation’s first digital advertising tax

Lobbying groups have argued that the tax would harm smaller businesses and jobs in the state.

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