Advertising Technology

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Now Ireland is investigating Google over GDPR

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

Google ad revenue growth slows amid price 'headwinds'

Google ad revenue growth slows amid price 'headwinds'

Internet's dominant company is not growing traffic volumes to make up for downward ad prices.

Bing Ads rebrands as Microsoft Advertising

Bing Ads rebrands as Microsoft Advertising

Microsoft now says it wants 'go above and beyond search' with new online advertising products.

Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Google 'bad ads' drop to 2.3 billion

Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Google wins deal to deliver 'world's first' major cloud-based programmatic ad exchange

Google wins deal to deliver 'world's first' major cloud-based programmatic ad exchange

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

Google hit with €50m GDPR fine over ads breach

Google hit with €50m GDPR fine over ads breach

Google 'did not properly obtain consent' from users

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Acast launches personalised podcast ads

Acast launches personalised podcast ads

First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.

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