Advertising Technology

Articles: 207 Results
'First open real-time bidding platform' launches for digital out-of-home

'First open real-time bidding platform' launches for digital out-of-home

Programmatic ad-buying system is set to enter US digital out-of-home market.

Google wins European 'right to be forgotten' case

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

The future of advertising could be staring you in the face

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting

Spotify launches first branded Instagram AR effect to promote rap album

Spotify launches first branded Instagram AR effect to promote rap album

To mark Headie One's new release, Instagram users can put the album cover's reflective mask over their own face.

News Corp flashes teeth at Google with news-aggregation service

News Corp flashes teeth at Google with news-aggregation service

News Corp said it would not take a cut of ad revenue generated by articles from Knewz.com.

Why humans will always cling on to the 1% of life that isn't AI

Why humans will always cling on to the 1% of life that isn't AI

Strong views on the limits of AI...

Apple set to toughen up ad tracking rules

Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

Google reports $10.4bn profit in Q2

Google reports $10.4bn profit in Q2

The search giant continues to report colossal profits in the face of increased regulatory scrutiny.

Now Ireland is investigating Google over GDPR

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

Google's cookie crackdown: are marketers ready to give up ad trackers?

Google's cookie crackdown: are marketers ready to give up ad trackers?

A cookie-less world awaits...

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