Advertising Technology

Articles: 468 Results
A vintage typewriter spells out 'Web 3.0'

Web3’s second wave

Web3 is far from a busted flush, writes David Pemsel, who explains what the second wave of its evolution will

An eye looking into a  virtual lens

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Digital billboards at a metro station in Gangnam, Seoul (©Shutterstock)

Google enters DOOH space: What does this mean for marketers?

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

We need to talk about inflation

As inflation tightens its hold on the supply chain and price increases hit consumer spending power, the nature of work

Image taken from an R/GA Vollebak campaign

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

A group of six young people look using digital media devices.

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

A motion-captured digital avatar of DJ Diplo performs above a digital city

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

Cartoon illustration showing two people discussing a new agency name

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Mastercard, photo

Mastercard to acquire Dynamic Yield from McDonald's

Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free