Advertising Technology

Articles: 184 Results
Google hardware adds broadcast of voice commands

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

What's needed to achieve addressable

What's needed to achieve addressable

It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's

A bot didn't write this column

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great.

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Advertisers are starting to win the war against bot fraud, says ANA

Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

US ad tech 'bros' are mocked mercilessly in this British parody film

US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.