Advertising Technology

Articles: 187 Results
The right kinds of ads will take us to the stars

The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide

This year, call it the Sup-AR Bowl

This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

CES 2018: Time to start spreading the news about tech beyond Vegas

CES 2018: Time to start spreading the news about tech beyond Vegas

As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of

Google hardware adds broadcast of voice commands

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

What's needed to achieve addressable

What's needed to achieve addressable

It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's

A bot didn't write this column

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great.

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

Advertisers are starting to win the war against bot fraud, says ANA

Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

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