Advertising Technology

Articles: 195 Results
Google's move into gaming is yet another data grab

Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every

Google 'bad ads' drop to 2.3 billion

Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Google wins deal to deliver 'world's first' major cloud-based programmatic ad exchange

Google wins deal to deliver 'world's first' major cloud-based programmatic ad exchange

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

Google hit with €50m GDPR fine over ads breach

Google hit with €50m GDPR fine over ads breach

Google 'did not properly obtain consent' from users

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Acast launches personalised podcast ads

Acast launches personalised podcast ads

First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.

Facebook launches video chat devices for the home

Facebook launches video chat devices for the home

Facebook is launching video-calling devices for the home in its latest attempt to diversify beyond traditional social media.

Mindshare launches voice and visual consultancy

Mindshare launches voice and visual consultancy

Mindshare has launched a global consultancy service that focuses on voice and visual services and search.

The right kinds of ads will take us to the stars

The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide

This year, call it the Sup-AR Bowl

This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

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