Advertising Technology
Double-digit increase in media spend on ads.txt inventory
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
Should Google delay plans to kill off third-party cookies?
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because
Facebook accused of knowing 'for years' about inflated ad metrics
Lawsuit was filed in 2018.
Beachfront, Beeswax and LiveRamp join forces on connected TV
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Verizon Media and VIOOH sign seven-market outdoor deal
Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.
Instagram audience overtakes that of Facebook on big brand pages
Study of world's biggest brand pages reveals what could be landmark moment for Facebook.
Facebook to shut down Audience Network for mobile sites
Decision followers browsers' decision to block third-party advertising cookies used for tracking.
Google Chrome to punish sites that host 'disruptive' video ads
YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.
Amazon and Google use Super Bowl to do battle over voice assistants
They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of
Samsung and L'Oreal ads found on climate change denial YouTube videos
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
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