Advertising Technology
Web3’s second wave
Web3 is far from a busted flush, writes David Pemsel, who explains what the second wave of its evolution will
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Google enters DOOH space: What does this mean for marketers?
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH
Mindshare launches measurement tool for creative
The agency worked with Meta to develop a tool that assesses the impact of good creative.
We need to talk about inflation
As inflation tightens its hold on the supply chain and price increases hit consumer spending power, the nature of work
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
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Unit9 launches specialist division dedicated to the metaverse
Launch clients include Havas Media Group, Opera and COPA90.
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You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
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