Advertising Technology

Articles: 450 Results
Disney beefs up ad sales technology

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across

Does ‘brand purpose’ messaging actually impact consumer behavior?

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Slim Jim’s Long Boi Gang is heading to Twitch

Slim Jim’s Long Boi Gang is heading to Twitch

A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.

Tech lobbying groups file lawsuit against nation’s first digital advertising tax

Tech lobbying groups file lawsuit against nation’s first digital advertising tax

Lobbying groups have argued that the tax would harm smaller businesses and jobs in the state.

Ad-Lib.io closes $12 million Series A

Ad-Lib.io closes $12 million Series A

The creative management platform aims to expand its U.S. business.

Magnite adds CTV muscle with SpotX acquisition

Magnite adds CTV muscle with SpotX acquisition

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic

AudienceX acquires digital marketing agency BigBuzz Marketing Group

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

Australia takes on Google's adtech power

Australia takes on Google's adtech power

A comprehensive inquiry exposes Google's dominance over the entire supply chain and reviews the role of ad agencies in contributing

Pinterest expands AR makeup try-on feature

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

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