BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because
Lawsuit was filed in 2018.
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.
Study of world's biggest brand pages reveals what could be landmark moment for Facebook.
Decision followers browsers' decision to block third-party advertising cookies used for tracking.
YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.
They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.