Advertising Technology

Articles: 219 Results
Samsung and L'Oreal ads found on climate change denial YouTube videos

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

Unruly eyes faster growth in tough video ad market after News Corp sale

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

Marketers warn they could be 'priced out' of Facebook advertising

Marketers warn they could be 'priced out' of Facebook advertising

Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform

Acast launches free podcaster access as it moves 'way beyond' ads

Acast launches free podcaster access as it moves 'way beyond' ads

World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.

Google looks to banking with plans for current accounts

Google looks to banking with plans for current accounts

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Roku to acquire demand-side platform Dataxu for $150m

Roku to acquire demand-side platform Dataxu for $150m

OTT provider said acquisition will help it unlock more advertising investment.

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