Advertising Technology

Articles: 213 Results
Acast launches free podcaster access as it moves 'way beyond' ads

Acast launches free podcaster access as it moves 'way beyond' ads

World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.

Google looks to banking with plans for current accounts

Google looks to banking with plans for current accounts

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.

Less than quarter of online ads being measured for brand uplift

Less than quarter of online ads being measured for brand uplift

Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.

Roku to acquire demand-side platform Dataxu for $150m

Roku to acquire demand-side platform Dataxu for $150m

OTT provider said acquisition will help it unlock more advertising investment.

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Cracks appear in Google's search ad revenue dominance

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

'First open real-time bidding platform' launches for digital out-of-home

'First open real-time bidding platform' launches for digital out-of-home

Programmatic ad-buying system is set to enter US digital out-of-home market.

Google wins European 'right to be forgotten' case

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

The future of advertising could be staring you in the face

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting

Spotify launches first branded Instagram AR effect to promote rap album

Spotify launches first branded Instagram AR effect to promote rap album

To mark Headie One's new release, Instagram users can put the album cover's reflective mask over their own face.

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