Advertising Technology

Articles: 436 Results
White Ops to rebrand in recognition of 'toxic association of good and bad with colour and race'

White Ops to rebrand in recognition of 'toxic association of good and bad with colour and race'

Co-founder says name 'no longer represents the values of the people who work here'.

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Snapchat goes bigger into image recognition and AR maps amid spate of launches

Company's second annual Partner Summit announced range of new features and updates that open up platform more to third-party developers

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Google to force advertisers to prove their identity

Google to force advertisers to prove their identity

Ad verification will begin in US in summer and roll out globally in following years.

Amazon and eBay stand to gain from free Google Shopping ads

Amazon and eBay stand to gain from free Google Shopping ads

Will move to making listings free benefit struggling retailers as pandemic continues?

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

Inside Icebucket: the 'largest' connected TV ad fraud scheme to date

Inside Icebucket: the 'largest' connected TV ad fraud scheme to date

Active ad fraud scheme is biggest witnessed in connected TV to date and could involve some dodgy publishers.

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.

Travel adtech company Sojern cuts half of global workforce

Travel adtech company Sojern cuts half of global workforce

Coronavirus pandemic has ground all travel to a halt.

Google and Twitter reverse coronavirus ad bans

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free