Advertising Technology
The right kinds of ads will take us to the stars
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide
This year, call it the Sup-AR Bowl
Augmented reality, teased for several years, finally breaks through at the Big Game.
CES 2018: Time to start spreading the news about tech beyond Vegas
As the ad industry prepares for its annual pilgrimage to the Consumer Electronics Show, the outgoing chief digital officer of
Google hardware adds broadcast of voice commands
Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based
Google reveals cloud marketing tie-up with Salesforce
Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range
What's needed to achieve addressable
It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's
A bot didn't write this column
My family and I are huge fans of this place. The staff is super nice and the food is great.
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
AOL brings header bidding to mobile with Smart Yield
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Advertisers are starting to win the war against bot fraud, says ANA
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
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