Advertising Technology
We need to talk about inflation
As inflation tightens its hold on the supply chain and price increases hit consumer spending power, the nature of work
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
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Unit9 launches specialist division dedicated to the metaverse
Launch clients include Havas Media Group, Opera and COPA90.
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You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
Major media agencies reach united stance over audits
Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
What's the next course for marketers now cookies are off the menu?
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the
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