Advertising Technology

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We need to talk about inflation

As inflation tightens its hold on the supply chain and price increases hit consumer spending power, the nature of work

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

Publicis Media has launched a new service to help brands reach diverse audiences (Getty Images)

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Credit: Unsplash

Mastercard to acquire Dynamic Yield from McDonald's

Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.

Credit: Getty

9 martech predictions for 2022

Marketing tech execs predict the biggest trends in the space for the coming year.

Media buying groups have agreed to auditing guidelines.

Major media agencies reach united stance over audits

Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.

Threads of digital data with a cluster forming the shape of a padlock

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

Cookies

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

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