Technology
In 2020, content diversification will be brands' top challenge and opportunity
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
Pink is 'too expected' a brand color for new Lyft Pink membership service
The new logo segues from green to blue to orange to purple.
Google founders step back... but remain in control
Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.
TikTok increases age limits for gifts and streaming
Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.
Most marketers will abandon personalisation, study predicts
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
Ad of the Week: Apple's new holiday film beautifully inspires
I'm not crying... you're crying.
Facebook launches paid research app after controversial past efforts
Facebook had breached Apple app rules after collecting data from users about what else they were doing on their phones.
Uber taxis set to disappear from London amid TfL ban
TfL found at least 14,000 Uber journeys involved uninsured drivers.
Acast launches free podcaster access as it moves 'way beyond' ads
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.
TikTok hunting for agency to dominate SXSW with 2020 project
The social media giant wants to show the world it's more than just a meme-generator.
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