Technology

Articles: 1465 Results
Is adspend recovery in Asia sign of good news to come in the West?

Is adspend recovery in Asia sign of good news to come in the West?

East Asia is seeing resurgence in adspend on social media as region recovers from pandemic.

Zoom forms security council to tackle privacy criticisms

Zoom forms security council to tackle privacy criticisms

There will also be an advisory board for CEO Eric Yuan.

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.

Travel adtech company Sojern cuts half of global workforce

Travel adtech company Sojern cuts half of global workforce

Coronavirus pandemic has ground all travel to a halt.

Google and Twitter reverse coronavirus ad bans

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation.

Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Google signals no delay to third-party cookie timeline

Google signals no delay to third-party cookie timeline

Company will 'revisit' topic as situation evolves.

Should Google delay plans to kill off third-party cookies?

Should Google delay plans to kill off third-party cookies?

Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because

Twitter ad revenue hit by Covid-19

Twitter ad revenue hit by Covid-19

While monetisable users are up 23%, brands are not biting.

Facebook accused of knowing 'for years' about inflated ad metrics

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

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