Technology

Articles: 14033 Results
Travis Kelce and Taylor Swift

All the Super Bowl campaigns with a Kelce or a Taylor Swift reference

Dove, Ziploc, Lindt, Cetaphil and Frank’s RedHot know everyone will be talking about Kelce, Swift or both during the big

Mock up imagery of a mobile game.

Why extraction at the gaming adspend goldmine remains a challenge

Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands making

The Publicis Groupe logo on a smartphone screen

Publicis Groupe forecasts up to 5% organic growth in 2024

Group said it was outperforming both ad holding companies and IT consulting peers.

“Less social media. More Snapchat”

Snapchat shuns social media in new campaign

'Less social media. More Snapchat' aims to differentiate the platform as a 'social media alternative'.

Gareth Davies,UK Group CEO, Leagas Delaney

Is in-housing an existential threat or an evolutionary opportunity?

While the idea of in-housing is not new, the speed of its adoption in recent years has taken many by

Publicis Groupe chief executive Arthur Sadoun

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated

netflix basic

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s

The Publicis Groupe logo on a smartphone screen

Publicis Groupe reveals 6.3% growth and €300m investment in AI

CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'.

Google Gemini logo

Google unveils its first AI-powered search ad features

Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords.

Omnicom Media Group & Meta logos

Annalect and Meta form closed-loop measurement partnership to access first-party data

OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.

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