Articles: 13952 Results
Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

Charli XCX avatar

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

Dara Nasr in front of a wall full of tweets

Twitter’s Dara Nasr: ‘Authenticity and dialogue are two important trends in advertising’

Twitter has researched online conversations that show what brands should be mindful of.

A picture of Brainlabs' Daniel Gilbert and Fanbytes' Timothy Armoo

Brainlabs goes shopping again with acquisition of influencer marketing agency Fanbytes

Latest purchase follows those of User Conversion, Medianet, Consumer Acquisition and Amazon specialist Molzi in 2021.

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Tinder Explore page on a phone screen

Tinder partners with Live Nation to connect festival goers

Members of the dating app can match and chat before heading to events.

Uefa mascots Ashley, Kai and Robyn

Uefa goes for virtual goal with Women’s Euro 2022 Roblox game

Game's mascots will team up with international players for educational content series.

A colourful, stylised map of the world (Getty Images/Sorendls)

YouGov hits brands and agencies with 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

A human hand touches a web3 butterfly (Getty Images)

Web3: the five things I wish I knew before taking our first brand into the metaverse

This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our


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