Technology

Articles: 1067 Results
Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac

MullenLowe Profero makes global leadership changes as Wayne Arnold departs

MullenLowe Profero makes global leadership changes as Wayne Arnold departs

The agency adds two new roles, global chairman and global head of business transformation, as its founder, Wayne Arnold, prepares

What you don't know about attribution is costing you

What you don't know about attribution is costing you

The A-word. Everyone uses it but do they really know it? Here's where you may be going wrong and how

Apple, Shazam and the advent of social music

Apple, Shazam and the advent of social music

Music is the next big technology land grab and advertisers should take notice.

Publishers are losing up to $3.5m a day to counterfeit video inventory

Publishers are losing up to $3.5m a day to counterfeit video inventory

A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to

Apple has bought Shazam for $400m, and here's why

Apple has bought Shazam for $400m, and here's why

While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been

Publishers who pursue viral content are more likely to engage in ad fraud

Publishers who pursue viral content are more likely to engage in ad fraud

Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself

'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil

'Troll Tax' by Baldwin& and Hunter S. & Thompson
The final frontier: reimagining marketing and communications in outer space

The final frontier: reimagining marketing and communications in outer space

The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says