Technology
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit
Neurodiversity in marketing: How my dyslexia helps me as a CMO
For Neurodiversity Celebration Week, Benjamin Braun, the chief marketing officer of Samsung Europe, talks about his own personal experience of
Spotify unveils Patreon partnership, redesigned app and more
Annual Stream On event sees flurry of feature updates and partnerships.
De-influencing represents a sleeping giant our industry needed to wake
But what does it all actually mean?
Publicis Media and Wavemaker split Adobe global media
Wavemaker takes Americas and global work while Publicis Media wins EMEA and Japan.
Was Paris Hilton's TikTok ad a 10 out of 10?
Should the advertising industry start making 10-minute TikToks? Of course not.
Sir Martin Sorrell: 'Impact of AI underplayed' and 'a danger signal for holding groups'
Sorrell was speaking at Campaign's TV Advertising Summit.
Is AI your next creative hire?
Generative artificial intelligence can never replace a real-life creative (perhaps not yet, anyway), but it can play a crucial role
Arthur Sadoun interview: Publicis’ ‘profound transformation’ is paying off
CEO talks to Campaign after record bonus payout.
Sony entices new players after PS5 restock with global activations
Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe
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