Technology

Articles: 1217 Results
YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a

R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions

R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions

R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports

Why Bumble wants to match with brands helping to make the Internet kinder

Why Bumble wants to match with brands helping to make the Internet kinder

The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that

Deutsch, The Female Quotient create female empowerment bot

Deutsch, The Female Quotient create female empowerment bot

The career advice chatbot uses artificial intelligence technology.

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with

Now brands will be able to track effect of Snapchat ads on in-store purchases

Now brands will be able to track effect of Snapchat ads on in-store purchases

Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.

The focus is female at this year's R/GA, Cannes Startup Academy

The focus is female at this year's R/GA, Cannes Startup Academy

Eight women from around the world will participate in the fourth annual event.

'Get married on the blockchain if your country won't let you', says Björn Borg campaign

'Get married on the blockchain if your country won't let you', says Björn Borg campaign

Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.

Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards

Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards

After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has