Technology

Articles: 1384 Results
'First open real-time bidding platform' launches for digital out-of-home

'First open real-time bidding platform' launches for digital out-of-home

Programmatic ad-buying system is set to enter US digital out-of-home market.

Have a small budget? Find out how Postmates makes up for it

Have a small budget? Find out how Postmates makes up for it

The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.

TikTok bans political ads

TikTok bans political ads

Blanket ban comes at time when China's influence over social app is coming to light.

Will TikTok thrive or pull a Vine?

Will TikTok thrive or pull a Vine?

TikTok parent ByteDance earned more than $7 billion in the first half of 2019.

Agencies are being forced to scale higher and higher walls to access data

Agencies are being forced to scale higher and higher walls to access data

What can be done to ensure that the advertising world can still access the data it needs?

Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

Snapchat enables three-minute ads and 'goal-based' bidding

Snapchat enables three-minute ads and 'goal-based' bidding

Platform is keen to attract more advertising from entertainment companies.

Gamers are an untapped market, says Twitch

Gamers are an untapped market, says Twitch

"Ignore gamers at your own peril," warns Anthony Danzi, SVP of sales at Twitch.

Campaigners create Twitter 'fact avalanche' to combat climate untruths

Campaigners create Twitter 'fact avalanche' to combat climate untruths

A volley of facts is awaiting Donald Trump the next time he spreads false information about climate change.

Google wins European 'right to be forgotten' case

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

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