Technology
Amazon's Audible consolidates £378m global media account
Global review consolidated media in 10 markets to single agency.
TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Twitter’s Dara Nasr: ‘Authenticity and dialogue are two important trends in advertising’
Twitter has researched online conversations that show what brands should be mindful of.
Brainlabs goes shopping again with acquisition of influencer marketing agency Fanbytes
Latest purchase follows those of User Conversion, Medianet, Consumer Acquisition and Amazon specialist Molzi in 2021.
Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
Tinder partners with Live Nation to connect festival goers
Members of the dating app can match and chat before heading to events.
Uefa goes for virtual goal with Women’s Euro 2022 Roblox game
Game's mascots will team up with international players for educational content series.
YouGov hits brands and agencies with 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
Web3: the five things I wish I knew before taking our first brand into the metaverse
This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our
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