Research & Data

Articles: 192 Results
Delivery apps are booming but there's one big problem

Delivery apps are booming but there's one big problem

Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.

Omnicom revenue down 4.4% despite organic growth

Omnicom revenue down 4.4% despite organic growth

UK revenue dropped as pound weakened against dollar.

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

WPP has posted its first sales growth in five quarters in its first earnings report under new chief executive Mark

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year,

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to

Digital revenues up, but profits down at Dentsu

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned

Why Snapchat's next move could alienate Gen Z even more

Why Snapchat's next move could alienate Gen Z even more

If Snapchat launches unskippable 6-second ads, it would alienate 80% of its biggest user-base warns the founder and chief executive

Marketers pull back spend on Facebook and Google due to false metrics

Marketers pull back spend on Facebook and Google due to false metrics

According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused

Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

In the first quarter of 2018, Amazon's sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn)

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free