Research & Data

Articles: 188 Results
Ebiquity: $45bn in global profit up for grabs for brands that optimise better

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year,

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to

Digital revenues up, but profits down at Dentsu

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned

Why Snapchat's next move could alienate Gen Z even more

Why Snapchat's next move could alienate Gen Z even more

If Snapchat launches unskippable 6-second ads, it would alienate 80% of its biggest user-base warns the founder and chief executive

Marketers pull back spend on Facebook and Google due to false metrics

Marketers pull back spend on Facebook and Google due to false metrics

According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused

Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

In the first quarter of 2018, Amazon's sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn)

The untapped potential of AR is finally ready for brands to truly use

The untapped potential of AR is finally ready for brands to truly use

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend

Private-equity funds dominate marcomms M&A

Private-equity funds dominate marcomms M&A

Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds - double the 11% seen in the last

Publicis Groupe upbeat after account wins fuel organic growth

Publicis Groupe upbeat after account wins fuel organic growth

Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the