Research & Data

Articles: 1864 Results

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs

A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.

Gen Z and millennials shop local and with purpose

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

Delivery apps are booming but there's one big problem

Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.

Digital: audiences to drive ad growth in 2020 and beyond

Global adspend to rise by 4% in 2020 as UK outperforms with 5% growth

Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.

Omnicom revenue down 4.4% despite organic growth

UK revenue dropped as pound weakened against dollar.

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

WPP has posted its first sales growth in five quarters in its first earnings report under new chief executive Mark

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year,

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned

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