Corporate Social Responsibility
M&C Saatchi appoints former Ikea eco chief to front new consultancy
Launch clients include Mayor of London and Kenwood.
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
Havas Health & You introduces new positioning and exec during “Future of Health” event
The company plans to focus on people and communities, with an emphasis on storytelling.
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective
Jagermeister launches streetwear collection inspired by nightlife
A donation will be made to United We Stream.
Brands speak out against Capitol insurrection
Ben & Jerry’s, Axe, and Boeing are among brands taking a stance and condemning Wednesday’s violence.
Brand experience agencies implement eco-friendly standards for events
Amplify, George P Johnson, Jack Morton Worldwide and XYZ are among the agencies putting their support behind new organisation called
How should brands handle comms during the coronavirus crisis?
SOUNDING BOARD: Amid region-wide panic and business shutdowns, PR heads weigh in on how brands should communicate their messages effectively.
McDonald's says sorry for exploiting childhood bereavement
A UK commercial angers viewers by suggesting a Filet-O-Fish can soothe the pain of a lost father.
On the chopping block again: Planned Parenthood steps up comms amid defund debate
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How
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