Corporate Communications
McDonald's says sorry for exploiting childhood bereavement
A UK commercial angers viewers by suggesting a Filet-O-Fish can soothe the pain of a lost father.
On the chopping block again: Planned Parenthood steps up comms amid defund debate
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How
What should United Airlines do next? 6 crisis experts weigh in
Can United bounce back and fix its reputation? Here's what six experts said.
United's thrashing of an Asian customer ignites fury in China
APAC consumers are unlikely to forget the manhandling of a passenger of Vietnamese descent anytime soon.
Inside United's social media response to #LeggingsGate
United Airlines MD of global communications Megan McCarthy says the carrier should have taken a more thoughtful approach to responding
Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet
The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."
Comms has an important role fighting sexual harassment in the workplace
Communications professionals can create a culture in which a "hostile environment" - proof of which would allow a plaintiff to
Kraft confirms merger talks with Unilever
Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.
Engage or walk away? Brands' dilemma after a Trump Twitter attack
Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter.
Trump tweets: 6 steps to surviving a 140-character crisis
One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response
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