Public Relations
Weber Shandwick unveils new client-driven agency model
The marketing communications industry is increasingly competitive and complex, with agencies of all disciplines looking for the best ways to
Publicis Groupe shares slide 7% amid fall in organic growth
The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as
Why P&G stood by its controversial ad 'The Talk'
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their
Fearless Girl, McCann NY take home North American Grand Effie
Jury members deliberated over the big winner hours before the Effie Awards ceremony.
Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it
"Why would you leave a successful company like Expedia, for a broken troubled one like Uber?" Publicis Groupe chairman, Maurice
Truth uses a country-singing cowboy to call out tobacco industry
It's a counter to court-mandated disclosures that manufacturers seem not to want to make.
WPP forms Team Energy to handle BP's global media, advertising and communications account
WPP has retained longtime client BP's global accounts across media, advertising and PR through the launch of Team Energy after
Girl Up, Berlin Cameron tell the world its 'Time to Rise'
Spot highlights the importance of women and men working together to end gender inequality.
Brand film tactics take center stage
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this
Omnicom beats estimates in Q1, but sees slight dip in North America
Omincom Group reports 2.4 percent organic revenue increase for Q1.
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