Television
Disney makes direct-to-consumer push as pandemic hammers legacy businesses
Subscriber numbers across new platforms crosses 100 million, as 20 channels to be shuttered as part of new strategy
NBCU and Sky name leaders of joint global ad partnerships team OnePlatform
KC Sullivan and Andrew Mortimer to take lead.
Inside Icebucket: the 'largest' connected TV ad fraud scheme to date
Active ad fraud scheme is biggest witnessed in connected TV to date and could involve some dodgy publishers.
Pepsi partners Global Citizen and Lady Gaga for concert
Live-streamed event will raise funds for World Health Organization.
Sky reunites ET and Elliott in first brand Christmas ad
Steven Spielberg was involved...
Vice strengthens content and live experience with Refinery29 acquisition
Deal grows Vice's global audience by 17%.
Netflix appoints Jackie Lee-Joe as chief marketing officer
CMO of BBC Studios replaces Kelly Bennett, who announced departure in March.
BBH and Fremantle devise brand-friendly TV formats
Partnership will take six shows to market this summer in US and UK, including tech-focused game show.
AT&T unveils new ad venture following AppNexus purchase
US telecoms giant brings advertising and analytics businesses together in new joint venture.
HBO creates Westworld experience in US ahead of season two launch
HBO is creating a Mariposa Saloon experience ahead of the launch of the second season of Westworld in the US.
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