Advertising news and opinion from international thought leaders

January 19, 2022 by Imogen Watson

Twitter says: 'If you can dream it, tweet it.'

August 16, 2021 by Arvind Hickman

The new tech has been lauded by media planners and brands.

July 29, 2021 by Gideon Spanier

Departing chief talks to Campaign.

June 23, 2021 by Fayola Douglas

Virtual-reality tennis game reimagined as augmented-reality experience.

May 18, 2021 by Fayola Douglas

The campaign aims to raise awareness of knife crime.

July 30, 2020 by Gurjit Degun

Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.

July 02, 2020 by Gurjit Degun

World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and

August 27, 2019 by Omar Oakes

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

June 13, 2018 by Emily Tan

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst

September 22, 2017 by Ben Bold

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

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