Outdoor

Articles: 1569 Results
Brands line up for 3D outdoor advertising

Brands line up for 3D outdoor advertising

The new tech has been lauded by media planners and brands.

Interview: William Eccleshare quits as Clear Channel CEO after ‘fantastic run’

Interview: William Eccleshare quits as Clear Channel CEO after ‘fantastic run’

Departing chief talks to Campaign.

American Express provides on- and off-site Wimbledon experiences

American Express provides on- and off-site Wimbledon experiences

Virtual-reality tennis game reimagined as augmented-reality experience.

Fifa pays tribute to late football prodigy Kiyan Prince with playable character

Fifa pays tribute to late football prodigy Kiyan Prince with playable character

The campaign aims to raise awareness of knife crime.

A 'temporary historic drop': JCDecaux suffers 63% decline in Q2

A 'temporary historic drop': JCDecaux suffers 63% decline in Q2

Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.

New Commercial Arts to create major global out-of-home campaign

New Commercial Arts to create major global out-of-home campaign

World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and

More than half of location-targeted adspend 'wasted'

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Surge in digital growth sustains global OOH market

Surge in digital growth sustains global OOH market

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

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