Outdoor

Articles: 6 Results
JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Surge in digital growth sustains global OOH market

Surge in digital growth sustains global OOH market

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

9Gag buries monument to memes in the desert to puzzle future generations

9Gag buries monument to memes in the desert to puzzle future generations

For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

Netflix transforms 200 coffee shops into "Gilmore Girls" diners

Netflix transforms 200 coffee shops into "Gilmore Girls" diners

The experience primes audiences for the show's reboot in November

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