Outdoor
Brands line up for 3D outdoor advertising
The new tech has been lauded by media planners and brands.
Interview: William Eccleshare quits as Clear Channel CEO after ‘fantastic run’
Departing chief talks to Campaign.
American Express provides on- and off-site Wimbledon experiences
Virtual-reality tennis game reimagined as augmented-reality experience.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
A 'temporary historic drop': JCDecaux suffers 63% decline in Q2
Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.
New Commercial Arts to create major global out-of-home campaign
World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
Surge in digital growth sustains global OOH market
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
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