The new tech has been lauded by media planners and brands.
Departing chief talks to Campaign.
Virtual-reality tennis game reimagined as augmented-reality experience.
The campaign aims to raise awareness of knife crime.
Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.
World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.