Outdoor
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
Surge in digital growth sustains global OOH market
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
9Gag buries monument to memes in the desert to puzzle future generations
For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.
Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
Netflix transforms 200 coffee shops into "Gilmore Girls" diners
The experience primes audiences for the show's reboot in November
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free