Advertising news and opinion from international thought leaders

July 30, 2020 by Gurjit Degun

Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.

July 02, 2020 by Gurjit Degun

World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and

August 27, 2019 by Omar Oakes

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

June 13, 2018 by Emily Tan

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst

September 22, 2017 by Ben Bold

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

August 07, 2017 by Olivia Parker

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

May 03, 2017 by Emily Tan

For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.

February 14, 2017 by Eleftheria Parpis

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

October 04, 2016 by Ilyse Liffreing

The experience primes audiences for the show's reboot in November

December 19, 2013 by Hayley Hayes

This week, Steve Atkinson, commercial director, Outdoor Plus, is in buoyant mood as the festive season kicks off with PHD's

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