Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.
World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
The experience primes audiences for the show's reboot in November
This week, Steve Atkinson, commercial director, Outdoor Plus, is in buoyant mood as the festive season kicks off with PHD's