Outdoor
American Express provides on- and off-site Wimbledon experiences
Virtual-reality tennis game reimagined as augmented-reality experience.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
A 'temporary historic drop': JCDecaux suffers 63% decline in Q2
Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.
New Commercial Arts to create major global out-of-home campaign
World Out of Home Organization work will run across China, Europe, Japan, Middle East, North America, South Africa, UK and
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
Surge in digital growth sustains global OOH market
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
9Gag buries monument to memes in the desert to puzzle future generations
For its ninth anniversary, the humor site and meme generator decided to make the ephemeral internet joke permanent.
Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
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