National Press

Articles: 16 Results
New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

Taking stock of earned media in the 'fake news' era

Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a

Facebook to launch news subscription model later this year

Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.

The New York Times opens branded content agency in Asia

The New York Times opens branded content agency in Asia

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

Truth campaigns: Major media play up journalism bona fides in brand pushes

Truth campaigns: Major media play up journalism bona fides in brand pushes

Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president

Bill O'Reilly and syndication: A match made in desperation

Bill O'Reilly and syndication: A match made in desperation

Because we all know podcasting just isn't big enough for Papa Bear.

In a world of media bias, the Wall Street Journal seeks objectivity

In a world of media bias, the Wall Street Journal seeks objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.

Why ads in the editorial space will get results

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads