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Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

Publicis Media has launched a new service to help brands reach diverse audiences (Getty Images)

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs

A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.

Google to pay more than $1bn in licensing fees to news publishers

Biggest financial commitment to date will involve select global publishers that use Google's News Showcase, initially on Android.

New York Times CEO Mark Thompson onstage

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a

Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.

The New York Times opens branded content agency in Asia

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

Truth campaigns: Major media play up journalism bona fides in brand pushes

Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president

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