National Press
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
The Financial Times expands media remit with Essence
Publisher has worked with agency since 2013.
George Floyd's legacy serves as a reminder of the work still to do
In a personal piece on the second anniversary of the murder of George Floyd, Shelley Bishton talks about the work
Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites
The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs
A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
Google to pay more than $1bn in licensing fees to news publishers
Biggest financial commitment to date will involve select global publishers that use Google's News Showcase, initially on Android.
New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions
The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New
Taking stock of earned media in the 'fake news' era
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a
Facebook to launch news subscription model later this year
Facebook will start trying a paywall for its Instant Articles product in October.
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