The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could
New service aims to make media buying more inclusive.
A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
Biggest financial commitment to date will involve select global publishers that use Google's News Showcase, initially on Android.
The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a
Facebook will start trying a paywall for its Instant Articles product in October.
The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president