A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
Biggest financial commitment to date will involve select global publishers that use Google's News Showcase, initially on Android.
The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a
Facebook will start trying a paywall for its Instant Articles product in October.
The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president
Because we all know podcasting just isn't big enough for Papa Bear.
The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential