National Press

Articles: 3612 Results
An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A Financial Times billboard with an image of a bushfire and the words "To This New World" and "A return to life as it was would be devastating for our climate"

The Financial Times expands media remit with Essence

Publisher has worked with agency since 2013.

News UK's Shelley Bishton

George Floyd's legacy serves as a reminder of the work still to do

In a personal piece on the second anniversary of the murder of George Floyd, Shelley Bishton talks about the work

A graphic of an eye staring at a red box on a blue background

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

A group of six young people look using digital media devices.

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs

A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.

Google to pay more than $1bn in licensing fees to news publishers

Biggest financial commitment to date will involve select global publishers that use Google's News Showcase, initially on Android.

New York Times CEO Mark Thompson onstage

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a

Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.


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