Mobile media
Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)
The new creative includes textured images, memes and new typography.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Code and Theory acquires digital agency Kettle
The agency is Code and Theory’s fifth acquisition.
TikTok rolls out stricter children's privacy rules
The new policy update is in response to ongoing privacy challenges
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Facebook targets Zoom with 50-person Messenger Rooms
Users will be able to discover and drop in to rooms, as well as use AR filters and custom backgrounds.
'Third-party cookies are already ineffective': Lessons from Google SameSite delay
Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.
Facebook accused of knowing 'for years' about inflated ad metrics
Lawsuit was filed in 2018.
Spotify introduces long-awaited Kids app with parental controls
Ad-free app is available to current Spotify Premium Family subscribers and launches in UK today.
Twitter beats expectations despite YOY ad revenue slowdown
Social media company is developing products in 2020 that will enable more direct-response advertising formats.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free