Mobile media
Facebook rethinks plan to insert ads into WhatsApp
Team tasked with integrating advertising into app has reportedly disbanded.
Social media adspend to hit $112bn even though it 'stumps' marketers
Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.
ForwardPMX acquires The Search Agency
The Los Angeles-headquartered company has 200 staff across four countries.
Acast launches free podcaster access as it moves 'way beyond' ads
World's biggest commercial podcast platform had previously insisted it would not adopt 'free to all' model.
Campaigners create Twitter 'fact avalanche' to combat climate untruths
A volley of facts is awaiting Donald Trump the next time he spreads false information about climate change.
YouTube starts phasing out exact subscriber numbers
Users have complained that loss of accuracy may put off brand partners.
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
Twitter admits conversations are 'too hard' to follow and changes will be made
Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.
Google gaffe sees mystery blank ad run across thousands of sites
Mistake reported to have cost Google $10m.
Snapchat daily active users down 2 million but revenue growth remains strong
Parent Snap expects another fall in user numbers next quarter.
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