Mobile media
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
Wanted: Authentic brand ambassadors (not celebs) for brand films
Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they look for
Spotify urges brands to embrace 'streaming state of mind'
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
Should this be the last ever Mobile World Congress?
"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head
Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'
Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of
What to think about at MWC 2017
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to
Snapchat owner accused of lying about user numbers ahead of IPO
A former employee says he was fired for refusing to go along with scheme to mislead the public.
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