Users have complained that loss of accuracy may put off brand partners.
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.
Mistake reported to have cost Google $10m.
Parent Snap expects another fall in user numbers next quarter.
Social platform also posted its fourth consecutive profitable quarter.
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will