American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they look for
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head
Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to
A former employee says he was fired for refusing to go along with scheme to mislead the public.