Mobile media
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
Global invests in gaming advertising platform Odeeo
Global will sell advertising for mobile games in the UK and US.
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TikTok and Unilad partner for new artist showcase
Unsigned young artists will perform live on TikTok
Snapchat launches camera tailored to darker skin tones at annual summit
New AR tools and in-app shopping capabilities were also announced.
Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)
The new creative includes textured images, memes and new typography.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Code and Theory acquires digital agency Kettle
The agency is Code and Theory’s fifth acquisition.
TikTok rolls out stricter children's privacy rules
The new policy update is in response to ongoing privacy challenges
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Facebook targets Zoom with 50-person Messenger Rooms
Users will be able to discover and drop in to rooms, as well as use AR filters and custom backgrounds.
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