Unsigned young artists will perform live on TikTok
New AR tools and in-app shopping capabilities were also announced.
The new creative includes textured images, memes and new typography.
The digital activation is an effort by the brand to reach younger audiences during the big game.
The agency is Code and Theory’s fifth acquisition.
The new policy update is in response to ongoing privacy challenges
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Users will be able to discover and drop in to rooms, as well as use AR filters and custom backgrounds.
Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.
Lawsuit was filed in 2018.