Mobile media
YouTube starts phasing out exact subscriber numbers
Users have complained that loss of accuracy may put off brand partners.
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
Twitter admits conversations are 'too hard' to follow and changes will be made
Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.
Google gaffe sees mystery blank ad run across thousands of sites
Mistake reported to have cost Google $10m.
Snapchat daily active users down 2 million but revenue growth remains strong
Parent Snap expects another fall in user numbers next quarter.
Twitter ad revenue up 29% despite user growth slowdown
Social platform also posted its fourth consecutive profitable quarter.
American Airlines and MediaCom debut geofencing in motion ad campaign
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
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