The days of using trackers for third-party data are ending
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist.
Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy
When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities-and ethical implications-for brands are
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.
The new threshold provides enough information to assess the validity of a channel, the company says.
Don't be afraid of bias when poring over your market research results.