Measurement

Articles: 118 Results
An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

A graphic of an eye staring at a red box on a blue background

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

Facebook accused of knowing 'for years' about inflated ad metrics

Lawsuit was filed in 2018.

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

Facebook

Facebook faces fresh controversy over young audience numbers

Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist.

5 certain steps to ensure your marketing boosts your business

Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy

Compulsive Content: Are we entertaining ourselves to death?

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities-and ethical implications-for brands are

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

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