Digital media
Reprise launches 'game changing' digital audit tool
Reprise, IPG Mediabrands' media marketing arm, today launches a global auditing platform it calls "the single biggest product launch the
Google gives up on Google+ after admitting data mistakes
Google is shutting down its Google+ social media platform after admitting data from up to half a million users may
Facebook launches advertising on Stories
Ads are already available on sister Instagram Stories platform.
AT&T unveils new ad venture following AppNexus purchase
US telecoms giant brings advertising and analytics businesses together in new joint venture.
Ad fraud warning as Publicis-backed digital media company Matomy struggles
Struggling digital media company Matomy, in which Publicis Groupe invested over £50m four years ago, has sounded the alarm over
Philip Morris denies recruiting new smokers via influencers
But Philip Morris International does not disclose its commercial relationships with influencers in wake of a global report.
Amobee completes Videology acquisition
Amobee, the adtech platform belonging to Singtel, announced that it has completed its acquisition of New York-based Videology, first announced
Twitter follows Facebook in share price plunge as monthly active users fall
Despite some other positive indicators, Twitter's share price fell 14% as the platform revealed a dip in its monthly active
Facebook suspends 200 apps in data misuse probe
Facebook has suspended around 200 apps from its platform, as part of an investigation into the misuses of data carried
Google ad revenues grow strongly again despite brand safety concerns
Google parent company Alphabet reported revenues for the first quarter of 2018 up 26% to $31.1bn (£22.4bn).
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