Digital media

Articles: 94 Results
Google gaffe sees mystery blank ad run across thousands of sites

Google gaffe sees mystery blank ad run across thousands of sites

Mistake reported to have cost Google $10m.

US and UK lead in programmatic media, but Germany and Japan among chasing pack

US and UK lead in programmatic media, but Germany and Japan among chasing pack

Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.

Global programmatic spend up 24% in 2018 but will slow next year

Global programmatic spend up 24% in 2018 but will slow next year

New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.

Verizon set to rename Oath after just 18 months

Verizon set to rename Oath after just 18 months

Huffington Post journalist Alexander Kaufman tweeted about the company-wide email but has since deleted it.

Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search

Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search

Alphabet share price fell after third-quarter results, with total revenue lower than Wall Street expectations.

Reprise launches 'game changing' digital audit tool

Reprise launches 'game changing' digital audit tool

Reprise, IPG Mediabrands' media marketing arm, today launches a global auditing platform it calls "the single biggest product launch the

Google gives up on Google+ after admitting data mistakes

Google gives up on Google+ after admitting data mistakes

Google is shutting down its Google+ social media platform after admitting data from up to half a million users may

Facebook launches advertising on Stories

Facebook launches advertising on Stories

Ads are already available on sister Instagram Stories platform.

AT&T unveils new ad venture following AppNexus purchase

AT&T unveils new ad venture following AppNexus purchase

US telecoms giant brings advertising and analytics businesses together in new joint venture.

Ad fraud warning as Publicis-backed digital media company Matomy struggles

Ad fraud warning as Publicis-backed digital media company Matomy struggles

Struggling digital media company Matomy, in which Publicis Groupe invested over £50m four years ago, has sounded the alarm over

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