Digital media

Articles: 75 Results
New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

Vice Media hires Vogue ad director for new fashion group

Vice Media hires Vogue ad director for new fashion group

Vice Media has hired Condé Nast's Lucy Delacherois-Day for the newly-created role of commercial director as the publisher brings together

Google appeases publishers by ending 'first click free' and helping to sell subscriptions

Google appeases publishers by ending 'first click free' and helping to sell subscriptions

Google is pushing out measures that will help publishers sell more digital subscriptions and is also ending its controversial "first

Huawei's CMO on the power of collaboration and the need to amplify the brand

Huawei's CMO on the power of collaboration and the need to amplify the brand

The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Snapchat signs on 14 creative partners to help advertisers

Snapchat signs on 14 creative partners to help advertisers

Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up.

Google accused of sex discrimination in US lawsuit

Google accused of sex discrimination in US lawsuit

Google is being sued by three female former employees, who are claiming that it discriminates against women, paying them less

Oath: Forget being the third force... we want to be number one

Oath: Forget being the third force... we want to be number one

Three months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads