Digital media

Articles: 5826 Results
Screwed up Christmas wrapping paper

Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period

In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.

Jellyfish: Nick Emery, Claire Leon and Ross Caveille

Brandtech Group launches 'retail media powerhouse' Jellyfish Commerce

Acorn-i will also continue to operate under its existing brand ID.

Screen with 'Google: will it last another 25' in a search bar, plus a '25' gold, birthday-style balloon above

Google turns 25: Can it still dominate the next decade?

Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and

Channel 4 logo featured on the side of a building

Channel 4 makes international debut on ad-supported US platforms

The broadcaster will export its content to three of the US’ biggest ad-supported streaming services.

The X logo, which has replaced Twitter's blue bird

'Business as usual': Twitter’s UK sales chief writes letter to adland

Twitter will share finalised new logo and branding in due course.

Twitter: the new logo and the platform's ex-bird

'An appalling instinct for branding': what does adland think of Twitter's new X-bird logo?

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and

Image showing a Netflix remote control button

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'.

A colour photo of Christian Juhl, global CEO of Group M, and Mark Read, CEO of WPP

WPP snaps up influencer marketing agency Goat

Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.

Campaign Gaming Summit: Sarah MacDonald, Tom Hemming, Phil Rowley, Claire Nance, and Gideon Spanier

Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit

ASOS' official logo

Criteo partners with ASOS to improve targeted advertising

The commerce media company will become ASOS' exclusive advertising partner.

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