Digital media
Google gaffe sees mystery blank ad run across thousands of sites
Mistake reported to have cost Google $10m.
US and UK lead in programmatic media, but Germany and Japan among chasing pack
Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.
Global programmatic spend up 24% in 2018 but will slow next year
New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.
Verizon set to rename Oath after just 18 months
Huffington Post journalist Alexander Kaufman tweeted about the company-wide email but has since deleted it.
Google ad revenue up 20% to $29bn but Amazon 'ramps up' competition on search
Alphabet share price fell after third-quarter results, with total revenue lower than Wall Street expectations.
Reprise launches 'game changing' digital audit tool
Reprise, IPG Mediabrands' media marketing arm, today launches a global auditing platform it calls "the single biggest product launch the
Google gives up on Google+ after admitting data mistakes
Google is shutting down its Google+ social media platform after admitting data from up to half a million users may
Facebook launches advertising on Stories
Ads are already available on sister Instagram Stories platform.
AT&T unveils new ad venture following AppNexus purchase
US telecoms giant brings advertising and analytics businesses together in new joint venture.
Ad fraud warning as Publicis-backed digital media company Matomy struggles
Struggling digital media company Matomy, in which Publicis Groupe invested over £50m four years ago, has sounded the alarm over
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