Advertising news and opinion from international thought leaders

January 16, 2020 by Omar Oakes

The days of using trackers for third-party data are ending

January 14, 2020 by Omar Oakes

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

January 10, 2020 by Omar Oakes

Martin McNulty is leaving business 'to pursue other opportunities'.

January 08, 2020 by Simon Gwynn

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

January 06, 2020 by Omar Oakes

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

December 19, 2019 by Omar Oakes

The Los Angeles-headquartered company has 200 staff across four countries.

December 04, 2019 by Omar Oakes

Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.

December 03, 2019 by Omar Oakes

Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.

December 02, 2019 by Omar Oakes

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

November 26, 2019 by Omar Oakes

Facebook had breached Apple app rules after collecting data from users about what else they were doing on their phones.

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