Digital media

Articles: 131 Results
Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

Spotify brings advanced measurement to podcast advertising with new tool

Spotify brings advanced measurement to podcast advertising with new tool

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

Unruly eyes faster growth in tough video ad market after News Corp sale

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

ForwardPMX acquires The Search Agency

ForwardPMX acquires The Search Agency

The Los Angeles-headquartered company has 200 staff across four countries.

Google founders step back... but remain in control

Google founders step back... but remain in control

Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.

TikTok increases age limits for gifts and streaming

TikTok increases age limits for gifts and streaming

Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.

Most marketers will abandon personalisation, study predicts

Most marketers will abandon personalisation, study predicts

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

Facebook launches paid research app after controversial past efforts

Facebook launches paid research app after controversial past efforts

Facebook had breached Apple app rules after collecting data from users about what else they were doing on their phones.

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