Advertising news and opinion from international thought leaders

October 04, 2021 by Arvind Hickman

The latest Bond film, No Time to Die, has broken records at the box office, but will that be enough

August 05, 2021 by Fayola Douglas

The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.

December 17, 2020 by Fayola Douglas

CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.

October 13, 2020 by Fayola Douglas

Guests can watch live performances inspired by Blumhouse.

August 22, 2019 by Daniel Farey-Jones

Spending on silver screen by advertisers to rise 6.8% from 2018.

January 26, 2018 by Gurjit Degun

Jurassic World is being turned into a live-touring show that features dinosaurs measuring up to 40-feet long.

December 19, 2017 by Jae Goodman

Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film

September 07, 2017 by Simon Gwynn

Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise.

May 24, 2017 by Theo Delaney

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

May 17, 2017 by Rupert Maconick

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

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