Cinema
Cinema predicted to outpace global ad market
Spending on silver screen by advertisers to rise 6.8% from 2018.
Jurassic World live tour to feature 40-feet long dinosaurs
Jurassic World is being turned into a live-touring show that features dinosaurs measuring up to 40-feet long.
Remember: Intent, distribution, and execution matter
Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film
Apple and Amazon join race for 007 distribution rights
Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise.
Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
Mother-backed film tells hopeful story of boxer giving back in Rio favela
Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced by Mother London and follows
Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York
The second annual edition of the Brand Film Festival New York, produced by PRWeek US and Campaign US, saluted the
Oscar winner Armando Bo: 'An ambitious client is the most important thing'
The director and screenwriter, best known for his work on 'Birdman,' revealed that creativity doesn't come from one source in
'Good stories can change your life,' says Birdman writer
Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful
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