Team tasked with integrating advertising into app has reportedly disbanded.
The days of using trackers for third-party data are ending
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
Martin McNulty is leaving business 'to pursue other opportunities'.
The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalization
Media buyer wants to be more consultative and strategic.
Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.
It's one of the great, unresolved issues in the industry.
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.
Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.