Articles: 24256 Results
Amazon: Wieden & Kennedy London created recent ads for Amazon Prime

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.

Clockwise from top left: Amina Folarin, Jon Peppiatt, Mark Denton, Tony Quinn, Jane Evans, Rahmon Agbaje and Tilly Swan

Does adland overlook the value of experience?

When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing

A photo of Sir Martin Sorrell smiling slightly

S4 Capital reports £23.2m pre-tax loss as big tech continues to cut spend

Results also reveal around 500 job cuts.

Collage of images showing MediaMonks employees working with AI software

MediaMonks enhances software production with AI

AI will be used to deliver select highlights from live broadcasts to consumers.

A colour photo of Jonathan Mildenhall, Neil Barrie, Anthony Freedman and Colin Chow

New holding company buys Jonathan Mildenhall shop TwentyFirstCenturyBrand

Launched by Anthony Freedman, a former Havas regional chair, Common Interest is targeting up to 10 acquisitions in next two

New York Bakery Co DOOH ad

New York Bakery Co owner appoints global media agency

Grupo Bimbo has consolidated its media account.

A TV in the background, a sofa in the fore, no one's watching

Global marketers fall rapidly out of love with TV, according to Kantar study

Study quizzed 900 marketers from markets spanning the globe.

A black and white photo of Guy Marks and Philippa Brown

PHD names new global CEO as Philippa Brown steps down

Brown, who was appointed to CEO role in 2019, is succeeded by Guy Marks.

Screen with 'Google: will it last another 25' in a search bar, plus a '25' gold, birthday-style balloon above

Google turns 25: Can it still dominate the next decade?

Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and

Channel 4 logo featured on the side of a building

Channel 4 makes international debut on ad-supported US platforms

The broadcaster will export its content to three of the US’ biggest ad-supported streaming services.


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