Advertising news and opinion from international thought leaders

January 17, 2020 by Omar Oakes

Team tasked with integrating advertising into app has reportedly disbanded.

January 16, 2020 by Omar Oakes

The days of using trackers for third-party data are ending

January 14, 2020 by Omar Oakes

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

January 10, 2020 by Omar Oakes

Martin McNulty is leaving business 'to pursue other opportunities'.

January 09, 2020 by Georganna Simpson

The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalization

January 09, 2020 by Gideon Spanier

Media buyer wants to be more consultative and strategic.

January 08, 2020 by Simon Gwynn

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

January 07, 2020 by Gideon Spanier

It's one of the great, unresolved issues in the industry.

January 06, 2020 by Omar Oakes

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

January 02, 2020 by Omar Oakes

Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.

Campaign