Media
Double-digit increase in media spend on ads.txt inventory
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
Google signals no delay to third-party cookie timeline
Company will 'revisit' topic as situation evolves.
Olympics postponed, but opportunities for marketers wide open
"On its face, there are no direct substitutes for the Olympics; however..."
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle Covid-19, including €100m in donations.
Facebook accused of knowing 'for years' about inflated ad metrics
Lawsuit was filed in 2018.
Kraft Heinz puts $600 million global media account in review
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
PHD and Omnicom Media Group capture Diageo global media account
Drinks giant reached decision despite coronavirus outbreak.
Arthur Sadoun calls for new approaches to supporting clients in video message
Publicis CEO stresses that priority is protecting health of staff.
Media is fuel for the growth engine
Investing in brands drives business growth, and will do so again after the coronavirus crisis passes.
Unilever upped marketing spend to €7.27bn in 2019
FMCG giant has now opened 38 digital hubs and content studios.
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