Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.
Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac
Music is the next big technology land grab and advertisers should take notice.
A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to
Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself
Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to
Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter
The latest work, news, advice, comment and analysis, sent to you every dayregister free