Media

Articles: 855 Results
Facebook rethinks plan to insert ads into WhatsApp

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Google's two-year cookie deadline: are advertisers ready to change?

Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

ForwardPMX names James Townsend global CEO

ForwardPMX names James Townsend global CEO

Martin McNulty is leaving business 'to pursue other opportunities'.

How these CMOs are perfecting personalization

How these CMOs are perfecting personalization

The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalization

IPG Mediabrands hands global client roles to Foster Kenny and Suarez

IPG Mediabrands hands global client roles to Foster Kenny and Suarez

Media buyer wants to be more consultative and strategic.

Spotify brings advanced measurement to podcast advertising with new tool

Spotify brings advanced measurement to podcast advertising with new tool

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

Advertising vs subscription

Advertising vs subscription

It's one of the great, unresolved issues in the industry.

Unruly eyes faster growth in tough video ad market after News Corp sale

Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video.

Social media adspend to hit $112bn even though it 'stumps' marketers

Social media adspend to hit $112bn even though it 'stumps' marketers

Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.

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