Media
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Does adland overlook the value of experience?
When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing
S4 Capital reports £23.2m pre-tax loss as big tech continues to cut spend
Results also reveal around 500 job cuts.
MediaMonks enhances software production with AI
AI will be used to deliver select highlights from live broadcasts to consumers.
New holding company buys Jonathan Mildenhall shop TwentyFirstCenturyBrand
Launched by Anthony Freedman, a former Havas regional chair, Common Interest is targeting up to 10 acquisitions in next two
New York Bakery Co owner appoints global media agency
Grupo Bimbo has consolidated its media account.
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
PHD names new global CEO as Philippa Brown steps down
Brown, who was appointed to CEO role in 2019, is succeeded by Guy Marks.
Google turns 25: Can it still dominate the next decade?
Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and
Channel 4 makes international debut on ad-supported US platforms
The broadcaster will export its content to three of the US’ biggest ad-supported streaming services.
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