Media

Articles: 669 Results
Comscore hires new head of global marketing

Comscore hires new head of global marketing

The brand is gearing up for a special 2019 with its mission to be the modern currency for planing, transacting

MediaLink CEO Michael Kassan's 2019 industry predictions

MediaLink CEO Michael Kassan's 2019 industry predictions

Find out what the industry exec believes is in store for holding companies, brands and more.

Wavemaker's Tim Castree named Group M North America CEO

Wavemaker's Tim Castree named Group M North America CEO

Castree is tasked with boosting WPP's biggest market.

Mark Read's 'new WPP' needs its own creative transformation

Mark Read's 'new WPP' needs its own creative transformation

Campaign reports from WPP's investor day.

Mark Read interview: 'No more major agency network mergers are planned'

Mark Read interview: 'No more major agency network mergers are planned'

WPP chief executive outlines plan to be 'creative transformation company'.

WPP to be 'creative transformation company' as strategy review focuses on growth

WPP to be 'creative transformation company' as strategy review focuses on growth

Mark Read will focus on communications, experience, commerce and technology.

Google gaffe sees mystery blank ad run across thousands of sites

Google gaffe sees mystery blank ad run across thousands of sites

Mistake reported to have cost Google $10m.

US and UK lead in programmatic media, but Germany and Japan among chasing pack

US and UK lead in programmatic media, but Germany and Japan among chasing pack

Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.

Sorrell's S4 Capital confirms $150m MightyHive acquisition

Sorrell's S4 Capital confirms $150m MightyHive acquisition

'The peanut has morphed into a coconut,' Sir Martin Sorrell proclaims as new venture makes second purchase.

Luxottica hands global media account to Zenith

Luxottica hands global media account to Zenith

Incumbent agency OMD did not repitch.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free