The brand is gearing up for a special 2019 with its mission to be the modern currency for planing, transacting
Find out what the industry exec believes is in store for holding companies, brands and more.
Castree is tasked with boosting WPP's biggest market.
Campaign reports from WPP's investor day.
WPP chief executive outlines plan to be 'creative transformation company'.
Mark Read will focus on communications, experience, commerce and technology.
Mistake reported to have cost Google $10m.
Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.
'The peanut has morphed into a coconut,' Sir Martin Sorrell proclaims as new venture makes second purchase.
Incumbent agency OMD did not repitch.