Media

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Dentsu in pole position to win Jaguar Land Rover's $500m global media account

Dentsu in pole position to win Jaguar Land Rover's $500m global media account

Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac

Apple, Shazam and the advent of social music

Apple, Shazam and the advent of social music

Music is the next big technology land grab and advertisers should take notice.

Publishers are losing up to $3.5m a day to counterfeit video inventory

Publishers are losing up to $3.5m a day to counterfeit video inventory

A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to

Publishers who pursue viral content are more likely to engage in ad fraud

Publishers who pursue viral content are more likely to engage in ad fraud

Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself

Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to

Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the

TAG-certified channels have 83% fewer incidences of ad fraud

TAG-certified channels have 83% fewer incidences of ad fraud

A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter