Media
Hispanic multicultural agency H Code expands offering to Black audiences
B Code develops solutions to help brands reach, inform and connect with Black consumers.
Bond with MGM's back catalogue will prove the perfect marriage for Amazon Prime
Amazon's acquisition of MGM Studios will enable each party to build their presence in a hugely competitive market.
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Dentsu International appoints global Carat and Dentsu X presidents
Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.
Snapchat launches camera tailored to darker skin tones at annual summit
New AR tools and in-app shopping capabilities were also announced.
NatWest Group appoints new media agency
Bank splits with Zenith after nine and a half years.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
WarnerMedia and Discovery join to form world’s second biggest media company
AT&T, the current owner of WarnerMedia, will be the majority shareholder.
Your media plan is missing a vital component
Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains
The Guardian celebrates 200th anniversary with 'work in progress' campaign
The brand campaign positions the publication as a challenger brand.
WPP surpasses rivals with 3.1% growth in first quarter
Return to growth in “all business lines and most major markets".
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