Media articles

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One-word answers with Visa CMO Lynne Biggar

One-word answers with Visa CMO Lynne Biggar

The marketing leader shares what the future of payment means to her.

Verizon Media's Guru Gowrappan: We want to play offence, not defence

Verizon Media's Guru Gowrappan: We want to play offence, not defence

After overhauling the business' brand and ad platforms, Verizon Media's CEO tells Campaign about his commerce-driven vision of the company,

'First open real-time bidding platform' launches for digital out-of-home

'First open real-time bidding platform' launches for digital out-of-home

Programmatic ad-buying system is set to enter US digital out-of-home market.

TikTok bans political ads

TikTok bans political ads

Blanket ban comes at time when China's influence over social app is coming to light.

Vice strengthens content and live experience with Refinery29 acquisition

Vice strengthens content and live experience with Refinery29 acquisition

Deal grows Vice's global audience by 17%.

WPP appoints Sainsbury's veteran John Rogers as CFO

WPP appoints Sainsbury's veteran John Rogers as CFO

Mark Read stresses new hire's experience with business transformation.

MediaCom hires Stef Calcraft in global creative position

MediaCom hires Stef Calcraft in global creative position

Mother co-founder has experience of running DAN in UK...

Keith Weed calls on US adland to join UK in tackling 'Achilles' heel' of trust

Keith Weed calls on US adland to join UK in tackling 'Achilles' heel' of trust

US faces similar 'trust or bust' fork in the road, ex-Unilever marketer said.

Unilever encouraged by blockchain ad-buying pilot

Unilever encouraged by blockchain ad-buying pilot

FMCG giant wants to develop blockchain as solution for wider digital supply chain.

Snapchat enables three-minute ads and 'goal-based' bidding

Snapchat enables three-minute ads and 'goal-based' bidding

Platform is keen to attract more advertising from entertainment companies.

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