WPP’s Mark Read sees pay package surge to £6.7m
The holding company's resurgence has resulted in a near-doubling of Read's compensation.
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.
'Doing it wrong': Thoughts from an older gamer
Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that
WARC upgrades TikTok adspend forecast by $2bn
Video platform to defy recession with all brand categories set to increase investment this year.
Cannes Lions names creative marketer of the year
Award honours brand that has developed a reputation for creative marketing
TikTok creator Robert Mayhew joins Gravity Road as creative director
Mayhew has developed a 140,000-strong following on TikTok over the past two years.
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit
Meet five Black women business owners breaking barriers and embracing equity
Inspired by International Women's Day earlier this month, Shannie Mears, head of talent at The Elephant Room, profiles five Black
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner.
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