Articles: 13 Results
Marc Pritchard

P&G's Marc Pritchard on the rise of AR, VR and the so-called metaverse

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia

Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

CAN: open letter criticises tech platforms that benefited from ad spend while producing and promoting climate misinformation

Advertisers sign open letter calling out tech platforms for climate misinformation

The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.

Dentsu International has switched to renewable sources to reduce its carbon footprint (Getty Images)

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

The holding group is nearly 80% towards its net zero target.

Sustainability: G7 took place in Carbis Bay, Cornwall

Five sustainability lessons and achievements from G7

Five practical sustainable actions that can inform any future event.

Corona constructs pop-up sustainable beach bar

The bar in Cornwall contains no metal, plastic or concrete.

SodaStream taps Zuckerberg for Earth Day campaign

No, it's his sister.

H&M launches island on Animal Crossing featuring digital Maisie Williams

Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.

Every major holding company calls on Gen Z to carry out 2 billion tiny acts to change the world

Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.


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