Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.
The ad, created in partnership with the Ad Council, performed better than most PSAs, according to Ace Metrix.
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start
LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls,