Hennessy and NBA sail through UK capital on floating basketball court
Rapper AJ Tracey making appearance at opening ceremony.
Crypto brand FTX appoints Wasserman to deliver partnership activations
Wasserman to work on partnerships including Mercedes F1.
What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's
Why Target, Heineken and Allstate are betting big on the 'other football'
Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.
What marketers can learn from Lavar Ball
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be
How influencer marketing created a disaster in the Bahamas
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the
Toys 'R' Us sticks its neck out for April the Giraffe
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the
Don't ignore the little guy, and other lessons from #NuggsForCarter
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
Influencer marketing is creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK
Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.
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