Sponsorship Marketing

Articles: 5313 Results
Promotional graphic for the Jägermeister and G2 Esports partnership, depicting G2 esports players standing in front of fridges containing Jägermeister products

Jägermeister targets gaming audience with G2 Esports partnership

To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.

A floating basketball on the Thames, with the Houses of Parliament in the background

Hennessy and NBA sail through UK capital on floating basketball court

Rapper AJ Tracey making appearance at opening ceremony.

Crypto brand FTX appoints Wasserman to deliver partnership activations

Wasserman to work on partnerships including Mercedes F1.

Stills from Winter Olympics ads from (Top right, clockwise) Allianz, Tsingtao, Samsung (bottom two)

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

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