To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.
Rapper AJ Tracey making appearance at opening ceremony.
Wasserman to work on partnerships including Mercedes F1.
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's
Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.