Sponsorship Marketing

Articles: 33 Results
Häagen-Dazs signs up rising tennis star to attract millennials

Häagen-Dazs signs up rising tennis star to attract millennials

General Mills ice-cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number

Why Target, Heineken and Allstate are betting big on the 'other football'

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

How influencer marketing created a disaster in the Bahamas

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.

Pepsi Max launches 2nd year of Champions League sponsorship

Pepsi Max launches 2nd year of Champions League sponsorship

Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in

L'Oréal commits to more digital marketing spend

L'Oréal commits to more digital marketing spend

L'Oréal is strengthening its marketing with a greater investment in digital, the chief digital officer at the world's third-biggest advertiser