Search Marketing

Articles: 20 Results
What would an old white guy do? Big Data predicts the Oscars

What would an old white guy do? Big Data predicts the Oscars

'The Big Short' and 'The Revenant' lead likely winners based on demographic and search data

Deconstructing digital ad fraud

Deconstructing digital ad fraud

Noble People CEO gives the lowdown on what's happening and why

A freed Yahoo internet could be a boon to marketers

A freed Yahoo internet could be a boon to marketers

A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros

In China, paradox drives innovative technology approaches

In China, paradox drives innovative technology approaches

The lack of third-party data combined with lax personal data-use laws has resulted in unique and innovative workarounds

How bad is ad fraud in China?

How bad is ad fraud in China?

China's bot army is driving up programmatic ad impressions and affecting the industry globally

Facebook crushes Google in display growth

Facebook crushes Google in display growth

Facebook's display ad business grew 40% year-over-year, while Google's dropped 19%

YouTube launches shopping ads and helps brands promote apps

YouTube launches shopping ads and helps brands promote apps

Introduced at Advertising Week, YouTube's offering emulates Google's shopping ads in its own "info cards" format

How Apple's iOS 9 will reshape mobile marketing

How Apple's iOS 9 will reshape mobile marketing

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads

Apple's iOS 9 Spotlight search: The nail in the coffin for mobile paid search and display

Apple's iOS 9 Spotlight search: The nail in the coffin for mobile paid search and display

With the imminent mainstream rollout of a new OS, Somo's chief of client strategy looks at what it will mean

Brands cook up a way to reach Millennials

Brands cook up a way to reach Millennials

They're coming into the kitchen with mobile devices, meaning new opportunities to serve up advice and create relationships

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