Search Marketing
What would an old white guy do? Big Data predicts the Oscars
'The Big Short' and 'The Revenant' lead likely winners based on demographic and search data
Deconstructing digital ad fraud
Noble People CEO gives the lowdown on what's happening and why
A freed Yahoo internet could be a boon to marketers
A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros
In China, paradox drives innovative technology approaches
The lack of third-party data combined with lax personal data-use laws has resulted in unique and innovative workarounds
How bad is ad fraud in China?
China's bot army is driving up programmatic ad impressions and affecting the industry globally
Facebook crushes Google in display growth
Facebook's display ad business grew 40% year-over-year, while Google's dropped 19%
YouTube launches shopping ads and helps brands promote apps
Introduced at Advertising Week, YouTube's offering emulates Google's shopping ads in its own "info cards" format
How Apple's iOS 9 will reshape mobile marketing
Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads
Apple's iOS 9 Spotlight search: The nail in the coffin for mobile paid search and display
With the imminent mainstream rollout of a new OS, Somo's chief of client strategy looks at what it will mean
Brands cook up a way to reach Millennials
They're coming into the kitchen with mobile devices, meaning new opportunities to serve up advice and create relationships
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