Search Marketing

What would an old white guy do? Big Data predicts the Oscars

'The Big Short' and 'The Revenant' lead likely winners based on demographic and search data

5 ways to make programmatic work for you

Deconstructing digital ad fraud

Noble People CEO gives the lowdown on what's happening and why

A freed Yahoo internet could be a boon to marketers

A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros

In China, paradox drives innovative technology approaches

The lack of third-party data combined with lax personal data-use laws has resulted in unique and innovative workarounds

How bad is ad fraud in China?

China's bot army is driving up programmatic ad impressions and affecting the industry globally

Facebook crushes Google in display growth

Facebook's display ad business grew 40% year-over-year, while Google's dropped 19%

YouTube launches shopping ads and helps brands promote apps

Introduced at Advertising Week, YouTube's offering emulates Google's shopping ads in its own "info cards" format

Nescafé to move all global websites to Tumblr platform

The biggest Nestle brand hopes to engage a younger generation of passionate coffee drinkers, as well as supercharging their SEO

How Apple's iOS 9 will reshape mobile marketing

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads