Sales promotion
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
What marketers can learn from Lavar Ball
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be
The shopping habits of affluent APAC spenders on holiday
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously
TripAdvisor enhanced ad products tweak mission
New ad products increase marketing capabilities but decrease trust.
How Hatchimals became this year's toy craze
Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key
AOP SUMMIT: The traditional ad sales person is not dead, says Spotify's Chris Maples
The "death of the traditional ad salesperson has been vastly exaggerated", according to Chris Maples., Spotify's European vice president.
i extends reach to primary schools
i, the cut-price 20p digest newspaper, is looking to extend its footprint in education by distributing the title in primary
Hearst-Rodale harnesses Apple Newsstand to sample print launch
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will
The Times takes a poke at rivals with 20p cheaper ad
News International is running a press ad in today's issue of The Times (14 November), highlighting that the paper is
Capital FM secures first national promotion
Holiday and lifestyle service Lastminute.com has signed a five-figure deal to become the first cross network advertiser on Global Radio's
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