Sales promotion

Articles: 28 Results

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

TripAdvisor enhanced ad products tweak mission

New ad products increase marketing capabilities but decrease trust.

How Hatchimals became this year's toy craze

Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key


AOP SUMMIT: The traditional ad sales person is not dead, says Spotify's Chris Maples

The "death of the traditional ad salesperson has been vastly exaggerated", according to Chris Maples., Spotify's European vice president.

the i: targets primary school readers

i extends reach to primary schools

i, the cut-price 20p digest newspaper, is looking to extend its footprint in education by distributing the title in primary

Women's Health: launch issue

Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will

The Times: ad highlights lower cover price compared to rivals

The Times takes a poke at rivals with 20p cheaper ad

News International is running a press ad in today's issue of The Times (14 November), highlighting that the paper is

Capital: secures cross-network promotion from

Capital FM secures first national promotion

Holiday and lifestyle service has signed a five-figure deal to become the first cross network advertiser on Global Radio's


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