Sales promotion

Articles: 11619 Results
Rapper Big Sean gets a spot on the Budweiser label

Rapper Big Sean gets a spot on the Budweiser label

The AB InBev beer brand is distributing limited-edition tall-boy cans featuring the rapper as he debuts “Detroit 2” album.

MDC Partners is latest holding company to centralize tech strategy

MDC Partners is latest holding company to centralize tech strategy

The network is launching a global technology group to support its agencies and enable more collaboration.

Dentsu Aegis Network rebrands as Dentsu International

Dentsu Aegis Network rebrands as Dentsu International

The move unites tens of thousands of global employees under a single Dentsu brand

Kraft perks up its classic Macaroni & Cheese with pumpkin spice

Kraft perks up its classic Macaroni & Cheese with pumpkin spice

The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.

Five ways the pandemic is catalyzing a new creative era

Five ways the pandemic is catalyzing a new creative era

For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”

How remote pitching is showing up the agency showmen

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a

Warc sees ecommerce adspend softening pandemic cuts

Warc sees ecommerce adspend softening pandemic cuts

Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

The cult of the brand

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems

Meet the 40 Over 40 honoree: Steven Moy

Meet the 40 Over 40 honoree: Steven Moy

Steven Moy is CEO at Barbarian and one of Campaign US' 40 Over 40 honorees. Here, he shares qualities you

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