Sales promotion
Rapper Big Sean gets a spot on the Budweiser label
The AB InBev beer brand is distributing limited-edition tall-boy cans featuring the rapper as he debuts “Detroit 2” album.
MDC Partners is latest holding company to centralize tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
Dentsu Aegis Network rebrands as Dentsu International
The move unites tens of thousands of global employees under a single Dentsu brand
Kraft perks up its classic Macaroni & Cheese with pumpkin spice
The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.
Five ways the pandemic is catalyzing a new creative era
For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”
How remote pitching is showing up the agency showmen
With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known
Lenovo eschews high-voltage celeb endorsements for global Yoga campaign
Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
The cult of the brand
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems
Meet the 40 Over 40 honoree: Steven Moy
Steven Moy is CEO at Barbarian and one of Campaign US' 40 Over 40 honorees. Here, he shares qualities you
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