The campaign, which will run on Instagram, celebrates Black History Month.
The digital activation is an effort by the brand to reach younger audiences during the big game.
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Players take on the challenge of fixing up a city.
Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.
Ad revenue doubled last year as company warns of higher investment costs for 2019.
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions