Mobile Marketing

Articles: 8 Results

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Wallace & Gromit venture into AR with immersive storytelling app

Players take on the challenge of fixing up a city.

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Amazon is now a $10bn advertising company

Ad revenue doubled last year as company warns of higher investment costs for 2019.

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

Uber is being sued by Fetch

Fetch countersues Uber after being accused of click fraud in mobile ads

Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions


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