Mobile Marketing
Color of Change uses AR to replace confederate monuments with civil rights activists
The campaign, which will run on Instagram, celebrates Black History Month.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Pinterest expands AR makeup try-on feature
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Wallace & Gromit venture into AR with immersive storytelling app
Players take on the challenge of fixing up a city.
Yahoo's new email service aims to cut through clutter
Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.
Amazon is now a $10bn advertising company
Ad revenue doubled last year as company warns of higher investment costs for 2019.
How Strongbow hopes to crack new markets with global campaign
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Fetch countersues Uber after being accused of click fraud in mobile ads
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions
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