Marketing strategy

Articles: 28 Results
How to bridge the Biden/Trump divide on vaccine comms

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

Inside Verizon’s Fortnite Super Bowl stadium

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Quizlet-TikTok tie-up is big tech’s latest move into education

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

IBM names Carla Piñeyro Sublett as CMO

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

Color of Change uses AR to replace confederate monuments with civil rights activists

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

Fans want brands to keep it light during the Super Bowl

Fans want brands to keep it light during the Super Bowl

A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.

How GameStop can turn unprecedented uncertainty into long-term opportunity

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

10 takeaways from Wunderman Thompson's Future 100 report

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

Pinterest expands AR makeup try-on feature

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

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