Marketing strategy

Articles: 20 Results
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

Pinterest expands AR makeup try-on feature

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Phenomenon aquires Marketing Supply Co.

Phenomenon aquires Marketing Supply Co.

The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.

Corporate and tech companies distance themselves from Trump

Corporate and tech companies distance themselves from Trump

The response follows the U.S. Capitol riot.

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

Kia Motors revamps logo, brand tagline

Kia Motors revamps logo, brand tagline

Rebranding exercises: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp

Season of change for sports teams with outdated mascots

Season of change for sports teams with outdated mascots

But the franchises are moving at different paces — if they’re moving at all.

GroupM predicts e-commerce sales will hit $3.9 trillion by 2024

GroupM predicts e-commerce sales will hit $3.9 trillion by 2024

E-commerce amounted to 17% of global retail sales in 2020.

California puts $40m COVID-19 campaign up for bid

California puts $40m COVID-19 campaign up for bid

The 12-month push would target an array of audiences via various languages.

How 2020 splintered the media landscape

How 2020 splintered the media landscape

Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.

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