The digital activation is an effort by the brand to reach younger audiences during the big game.
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.
The response follows the U.S. Capitol riot.
The public especially mistrusts the media, the US and China, according to the research series’ latest report.
Rebranding exercises: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp
But the franchises are moving at different paces — if they’re moving at all.
E-commerce amounted to 17% of global retail sales in 2020.
The 12-month push would target an array of audiences via various languages.
Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.