Marketing strategy

Articles: 33 Results
A photo of Michael Lee, Will Saunders, Raphy March, Andrew Peake, Jez Groom and Ziba Goddard

VCCP acquires behavioural science consultancy

Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.

Squarespace Sally's Seashells Starring Zendaya

Breaking through the silver screen

There is synergy between the Cannes Film Festival and Cannes Lions Festival.

Jameson Irish Whiskey's first masterbrand campaign 'in years' stars Aisling Bea

Spot sheds boys-club stereotypes.

Unilever's Aline Santos named leader of the year by Marketing Society

Santos was recognised for her inspirational efforts during the pandemic.

Hasbro sets up life-size Monopoly experience

The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based activity

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.


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