Marketing strategy

Articles: 30 Results
Unilever's Aline Santos named leader of the year by Marketing Society

Unilever's Aline Santos named leader of the year by Marketing Society

Santos was recognised for her inspirational efforts during the pandemic.

Hasbro sets up life-size Monopoly experience

Hasbro sets up life-size Monopoly experience

The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based activity

How to bridge the Biden/Trump divide on vaccine comms

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

Inside Verizon’s Fortnite Super Bowl stadium

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Quizlet-TikTok tie-up is big tech’s latest move into education

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

IBM names Carla Piñeyro Sublett as CMO

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

Color of Change uses AR to replace confederate monuments with civil rights activists

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

Fans want brands to keep it light during the Super Bowl

Fans want brands to keep it light during the Super Bowl

A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.

How GameStop can turn unprecedented uncertainty into long-term opportunity

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

10 takeaways from Wunderman Thompson's Future 100 report

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

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