Marketing strategy

Articles: 4 Results
How AI helped Unilever discover 'breakfast for dessert'

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned

Three ways to build customer loyalty in a disruptive digital age

Three ways to build customer loyalty in a disruptive digital age

Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Strategy too left-brained? Planner, heal thyself.

Strategy too left-brained? Planner, heal thyself.

The Martin Agency's svp/group planning director makes the case for using both sides of your brain.

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