Marketing strategy
VCCP acquires behavioural science consultancy
Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.
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Breaking through the silver screen
There is synergy between the Cannes Film Festival and Cannes Lions Festival.
Jameson Irish Whiskey's first masterbrand campaign 'in years' stars Aisling Bea
Spot sheds boys-club stereotypes.
Unilever's Aline Santos named leader of the year by Marketing Society
Santos was recognised for her inspirational efforts during the pandemic.
Hasbro sets up life-size Monopoly experience
The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based activity
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Quizlet-TikTok tie-up is big tech’s latest move into education
The integration allows teachers to directly link flashcards to their videos.
IBM names Carla Piñeyro Sublett as CMO
She’s replacing Michelle Peluso.
Color of Change uses AR to replace confederate monuments with civil rights activists
The campaign, which will run on Instagram, celebrates Black History Month.
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