WW's Gail Tifford & VaynerMedia's Claude Silver on leading with heart, embracing new world and 50 years of friendship
These adland boss ladies go deep on insights for the industry and personal stories.
But brand films are harder to make than mass-market entertainment, said Brand Film Awards panelists.
The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today.
Talent from the likes of Droga5, Grey, Publicis Media and more are already supporting the platform.
Some of the company's brands include Energizer, Armor All, Eveready and Rayovac.
This week's account of wins and losses, lay-offs and hires.
The drive is being pushed with a new ad from Evolution Bureau.
The portfolio features award-winning Barefoot Wine, and includes Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin.
Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.
Lego is well positioned to serve as a resource for parents as they work from home.