Marketing strategy

Articles: 11131 Results
WW's Gail Tifford & VaynerMedia's Claude Silver on leading with heart, embracing new world and 50 years of friendship

WW's Gail Tifford & VaynerMedia's Claude Silver on leading with heart, embracing new world and 50 years of friendship

These adland boss ladies go deep on insights for the industry and personal stories.

Do audiences care if a brand is behind a film? No.

Do audiences care if a brand is behind a film? No.

But brand films are harder to make than mass-market entertainment, said Brand Film Awards panelists.

What CMOs want in a media agency, according to new study

What CMOs want in a media agency, according to new study

The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today.

Do the WeRQ: Meet the new movement that aims to unite and empower adland's LGBTQIA+ community

Do the WeRQ: Meet the new movement that aims to unite and empower adland's LGBTQIA+ community

Talent from the likes of Droga5, Grey, Publicis Media and more are already supporting the platform.

UM named global AOR for all Energizer Holdings brands

UM named global AOR for all Energizer Holdings brands

Some of the company's brands include Energizer, Armor All, Eveready and Rayovac.

Movers & Shakers: FCB Health Network, R/GA, Ogilvy and more

Movers & Shakers: FCB Health Network, R/GA, Ogilvy and more

This week's account of wins and losses, lay-offs and hires.

Bed Bath & Beyond answers need for home good with $10M donation

Bed Bath & Beyond answers need for home good with $10M donation

The drive is being pushed with a new ad from Evolution Bureau.

UM to wrangle media duties for E. & J. Gallo Winery

UM to wrangle media duties for E. & J. Gallo Winery

The portfolio features award-winning Barefoot Wine, and includes Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin.

Xerox shakes off legacy cobwebs and powers into cultural relevancy

Xerox shakes off legacy cobwebs and powers into cultural relevancy

Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.

Behind the brand film: Lego's evolution to WFH helper

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

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