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Kraft perks up its classic Macaroni & Cheese with pumpkin spice

Kraft perks up its classic Macaroni & Cheese with pumpkin spice

The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.

Five ways the pandemic is catalyzing a new creative era

Five ways the pandemic is catalyzing a new creative era

For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”

How remote pitching is showing up the agency showmen

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a

Warc sees ecommerce adspend softening pandemic cuts

Warc sees ecommerce adspend softening pandemic cuts

Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

The cult of the brand

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems

Meet the 40 Over 40 honoree: Steven Moy

Meet the 40 Over 40 honoree: Steven Moy

Steven Moy is CEO at Barbarian and one of Campaign US' 40 Over 40 honorees. Here, he shares qualities you

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave

Stock price underwent a temporary bounce.

Auto industry faces a 21% decline in global ad spend

Auto industry faces a 21% decline in global ad spend

Zenith’s auto ad spend forecast looks at the impact the coronavirus had on the category.

GoDaddy sets its sights on reopening in new campaign

GoDaddy sets its sights on reopening in new campaign

The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.

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