Advertising news and opinion from international thought leaders

May 31, 2017 by Campaign Staff

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

May 04, 2017 by Joe Stanganelli

Three tips from PwC's Paul Dunay.

May 01, 2017 by Perry Simpson

What UX is, and why it's so important.

April 28, 2017 by Nick Manning

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

April 19, 2017 by Andy Seibert

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the

April 18, 2017 by Elyse Dupre

How the professional basketball team uses data and segmentation to target the right fans.

April 12, 2017 by Perry Simpson

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

April 11, 2017 by Harry Harcus

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

April 07, 2017 by Emily Tan

The new threshold provides enough information to assess the validity of a channel, the company says.

April 03, 2017 by Robert Sawatsky

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away

Campaign