Market Research

Articles: 94 Results
How The Economist ramped up subscriptions by bringing gross stories to life

How The Economist ramped up subscriptions by bringing gross stories to life

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

5 lessons to learn from a Disney research scientist

5 lessons to learn from a Disney research scientist

These data-driven best practices are relevant to strategists and marketers alike.

The shopping habits of affluent APAC spenders on holiday

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

The truth about youth

The truth about youth

"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want.

How to build your thought-leadership campaign from scratch

How to build your thought-leadership campaign from scratch

Three tips from PwC's Paul Dunay.

What marketers need to know about UX

What marketers need to know about UX

What UX is, and why it's so important.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

How to stop brand apathy at a neurochemical level

How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

How to navigate content marketing's control issues

How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the

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