Advertising news and opinion from international thought leaders

August 21, 2023 by Coral Cripps

Brands are overlooking a lucrative audience, according to CreativeX.

January 17, 2023 by Ben Bold

Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.

February 03, 2021 by Sabrina Sanchez

The independent trading desk is expanding its services chops and content capabilities.

January 26, 2021 by Sabrina Sanchez

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

January 25, 2021 by Rahul Sachitanand

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

January 19, 2021 by Sabrina Sanchez

The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.

January 14, 2021 by Thomas Moore

The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.

January 13, 2021 by Thomas Moore

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

January 12, 2021 by Sabrina Sanchez

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

December 07, 2020 by Adina-Laura Achim

More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to

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