Advertising news and opinion from international thought leaders

January 14, 2021 by Thomas Moore

The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.

January 13, 2021 by Thomas Moore

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

January 12, 2021 by Sabrina Sanchez

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

December 07, 2020 by Adina-Laura Achim

More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to

February 21, 2020 by Elaine Underwood

Cisco's Annual Internet Report forecasts where the online world is going by 2023.

July 27, 2017 by Alison Ledger

Event has teamed up with London & Partners, the city's official promotional company, to assess the value of experiential to

July 05, 2017 by Alison Ledger

Five key results from Event's third annual Brand Experience Report 2017, which explores the biggest trends, challenges and future outlook

June 28, 2017 by Alison Ledger

Event has released its third annual Brand Experience Report, which contains in-depth analysis on the key issues affecting the experiential

May 31, 2017 by Campaign Staff

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

May 16, 2017 by Elyse Dupre

These data-driven best practices are relevant to strategists and marketers alike.

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