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Screenshot from Cadbury UK's campaign "The originals", released in 2020

Over-60s make up just 4% of people in global ads

Brands are overlooking a lucrative audience, according to CreativeX.

A photo of Michael Lee, Will Saunders, Raphy March, Andrew Peake, Jez Groom and Ziba Goddard

VCCP acquires behavioural science consultancy

Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

Phenomenon acquires Marketing Supply Co.

The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.

Executives from Google, Moderna, NAACP on Edelman’s 2021 Trust Barometer

The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19

The public especially mistrusts the media, the US and China, according to the research series’ latest report.

Gen Z and millennials shop local and with purpose

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

Key takeaways from McKinsey’s 2020 holiday shopping report

More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to


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