Market Research
Campaign: Blood Equality effort expands to include COVID-19 antibody donation
The Blood Equality campaign, created by GMHC and FCB Health New York, advocates to reverse the ban on gay and
Prudential unifies messaging across eight websites
The brand’s PGIM global asset management division worked with Code and Theory to standardize brand experience across its portfolio companies.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
The campaign, My Health Can’t Wait, is being spearheaded by J&J’s medical devices unit.
US greenlights TikTok-Oracle deal; fate now lies with China
Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok
Don't write off the office, reimagine it
At their best, offices are creative spaces where the sum is greater than the parts.
ITV wins plaudits for anti-racism ad in support of Diversity
Broadcaster earns 'respect' for work by Uncommon.
R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
How marketers can get a grip on media-buying inflation
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that
Racism in casting: we have a responsibility to end this nonsense
The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free