Advertising news and opinion from international thought leaders

May 31, 2017 by Campaign Staff

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

May 16, 2017 by Elyse Dupre

These data-driven best practices are relevant to strategists and marketers alike.

May 16, 2017 by Matthew Miller

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

May 12, 2017 by Tom Denford

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is

May 10, 2017 by Sonoo Singh

"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want.

May 04, 2017 by Joe Stanganelli

Three tips from PwC's Paul Dunay.

May 01, 2017 by Perry Simpson

What UX is, and why it's so important.

April 28, 2017 by Nick Manning

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

April 20, 2017 by Ben Perreira

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

April 19, 2017 by Andy Seibert

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the

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