The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong
These data-driven best practices are relevant to strategists and marketers alike.
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want.
Three tips from PwC's Paul Dunay.
What UX is, and why it's so important.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the