Integrated Marketing

Articles: 59 Results
Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

How apps could finally take flight for marketers

How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

In the future tech will change, people won't

In the future tech will change, people won't

The psychology of personalization.

At Cannes, 'McWhopper' takes another Grand Prix, this time for Media

At Cannes, 'McWhopper' takes another Grand Prix, this time for Media

The bold burger gambit added to its burgeoning awards tally

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

As brands vie for Cannes Lions' third pharma Grand Prix, they also wrangle with balancing wit with regulations and tastefulness.

There's no such thing as gay blood, says campaign from FCB Health

There's no such thing as gay blood, says campaign from FCB Health

After the Orlando shooting, gay men were turned away from blood drives. A campaign explaining why had to reexamine its

Jockey's 'Show 'em What's Underneath' features real people, laid bare

Jockey's 'Show 'em What's Underneath' features real people, laid bare

Intimate videos anchor new brand campaign

After 10 years, America no longer 'runs on' Dunkin' Donuts

After 10 years, America no longer 'runs on' Dunkin' Donuts

, Hill Holliday for Dunkin' Donuts

New #KeepOn campaign from Hill Holliday channels pop music, positivity

Land O'Lakes' first brand campaign features small kindnesses (and butter)

Land O'Lakes' first brand campaign features small kindnesses (and butter)

, The Martin Agency for Land O'Lakes

Spots from The Martin Agency show good deeds and good food

MET-Rx urges athletes to love their "monster"

MET-Rx urges athletes to love their "monster"

, Droga5 for MET-Rx

Droga5's ominous campaign for sports supplement strikes a brooding tone