Integrated Marketing
Publicis Sapient grows global experience team with two senior hires
Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.
Influencer marketing is creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
How apps could finally take flight for marketers
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
In the future tech will change, people won't
The psychology of personalization.
At Cannes, 'McWhopper' takes another Grand Prix, this time for Media
The bold burger gambit added to its burgeoning awards tally
Pharma's complexity calls for a closer look at creativity
As brands vie for Cannes Lions' third pharma Grand Prix, they also wrangle with balancing wit with regulations and tastefulness.
There's no such thing as gay blood, says campaign from FCB Health
After the Orlando shooting, gay men were turned away from blood drives. A campaign explaining why had to reexamine its
Jockey's 'Show 'em What's Underneath' features real people, laid bare
Intimate videos anchor new brand campaign
After 10 years, America no longer 'runs on' Dunkin' Donuts
New #KeepOn campaign from Hill Holliday channels pop music, positivity
Land O'Lakes' first brand campaign features small kindnesses (and butter)
Spots from The Martin Agency show good deeds and good food
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