Integrated Marketing
Quizlet-TikTok tie-up is big tech’s latest move into education
The integration allows teachers to directly link flashcards to their videos.
AudienceX acquires digital marketing agency BigBuzz Marketing Group
The independent trading desk is expanding its services chops and content capabilities.
Phenomenon acquires Marketing Supply Co.
The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.
Publicis Sapient grows global experience team with two senior hires
Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.
Influencer marketing is creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
How apps could finally take flight for marketers
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
In the future tech will change, people won't
The psychology of personalization.
At Cannes, 'McWhopper' takes another Grand Prix, this time for Media
The bold burger gambit added to its burgeoning awards tally
Pharma's complexity calls for a closer look at creativity
As brands vie for Cannes Lions' third pharma Grand Prix, they also wrangle with balancing wit with regulations and tastefulness.
There's no such thing as gay blood, says campaign from FCB Health
After the Orlando shooting, gay men were turned away from blood drives. A campaign explaining why had to reexamine its
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