Experiential Marketing
Huawei and Amex spearhead brand activity at All Points East
Chinese consumer electronics brand among number of new partners for year two of festival.
Taco Bell to open Mexican-themed resort
Hotel launches in August.
Amazon Prime Video recreates Carnegie Deli on wheels
A truck tour is taking place over three days.
OnePlus marks launch of handset with global pop-ups
London event is taking place at John Lewis' flagship store on Oxford Street.
Dior brings beauty looks to life with immersive event
Pop-up runs until 19 May in Los Angeles.
Bud Light hosts dive bar tour
Event is being staged for fourth consecutive year.
Tiffany & Co to open breakfast pop-up
Activation ties in with US Mother's Day.
Monkey 47 gin opens New York pop-up exploring quirky past
Pernod Ricard brand creates destination close to Tribeca Film Festival.
Disaronno to stage 24-hour bar shift
Bars around the world are taking part in initiative.
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
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