Experiential Marketing

Articles: 109 Results
Nissan to create 40-foot snow globe

Nissan to create 40-foot snow globe

Activation promotes new Altima model.

Chanel to stage all-red New York pop-up

Chanel to stage all-red New York pop-up

Activation will take place over two weeks.

HBO's quest to engage audiences with experiences

HBO's quest to engage audiences with experiences

To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.

L'Occitane creates experience store with rain shower sink

L'Occitane creates experience store with rain shower sink

L'Occitane, the natural cosmetics company, has created a new store in New York with a rain shower sink and a

HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.

Ikea celebrates 75 years with US game experience

Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its

Coach creates 'otherworldly' activation

Coach creates 'otherworldly' activation

Coach, the luxury fashion brand, has created a mindfulness and self-expression multi-sensory experience in New York.

Snickers creates escape room experience to launch new variants in US

Snickers creates escape room experience to launch new variants in US

Snickers is creating an "intense" pop-up in the US featuring escape room-style games.

Google creates mini-golf experience in US

Google creates mini-golf experience in US

Google is touring the US with a mini-golf experience to promote the different ways to use its Home speakers.

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