Experiential Marketing

Articles: 434 Results
Westfield partners Lady Gaga for virtual album launch performances

Westfield partners Lady Gaga for virtual album launch performances

Fan zones will go live globally in more than 20 Westfield locations.

Five sustainability lessons and achievements from G7

Five sustainability lessons and achievements from G7

Five practical sustainable actions that can inform any future event.

Airbnb lists Disney's Winnie the Pooh house

Airbnb lists Disney's Winnie the Pooh house

Fans can stay at the 'Bearbnb' in the ‘Hundred Acre Wood’ to celebrate the 95th Anniversary of the Disney character.

Vans takes first step into the metaverse with Roblox skate experience

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

Aardman launches Wallace & Gromit AR experience in UK and US cities

Aardman launches Wallace & Gromit AR experience in UK and US cities

Experience uses Bristol, Cardiff and San Francisco as a virtual stage.

McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard

McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard

The activation supports its new brand platform ‘Fancy a McDonald’s?’

Klarna hosts pop-up to raise awareness of social media ad guidelines

Klarna hosts pop-up to raise awareness of social media ad guidelines

Brand activations and panel talks aim to engage and entertain.

Airbnb hosts more than 200 Tokyo Olympic experiences

Airbnb hosts more than 200 Tokyo Olympic experiences

Fans will be brought close to the action despite not being able to attend.

The future of brand experiences post Freedom Day

The future of brand experiences post Freedom Day

Experiential agencies reflect on the legacy of 2020.

Subway trolled by fish-free sustainable brand

Subway trolled by fish-free sustainable brand

Good Catch hands out sandwiches outside Subway stores.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free