Experiential Marketing
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
How marketers can get a grip on media-buying inflation
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that
Racism in casting: we have a responsibility to end this nonsense
The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese
NBCU debuts total media spend measurement tool
Tool kicks off targeting the automotive sector, with Honda as launch partner.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
Two agency groups face off in Walgreens Boots Alliance global review
Race hots up for US pharmacy giant's integrated account.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of
Sex sells, but so does fear: Two voter registration campaigns take different tacks
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
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