Experiential Marketing
Nissan to create 40-foot snow globe
Activation promotes new Altima model.
Chanel to stage all-red New York pop-up
Activation will take place over two weeks.
HBO's quest to engage audiences with experiences
To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.
L'Occitane creates experience store with rain shower sink
L'Occitane, the natural cosmetics company, has created a new store in New York with a rain shower sink and a
HBO and Bumble create film experience with wine wall and bathtub filled with sweets
HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.
Ikea celebrates 75 years with US game experience
Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.
Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its
Coach creates 'otherworldly' activation
Coach, the luxury fashion brand, has created a mindfulness and self-expression multi-sensory experience in New York.
Snickers creates escape room experience to launch new variants in US
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Google creates mini-golf experience in US
Google is touring the US with a mini-golf experience to promote the different ways to use its Home speakers.
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