The tour will visit a host of cities across the US.
Event is taking place over three days at this year's SXSW.
Stores will open this week in the US.
Estée Lauder brand activation will run for 10 days in New York.
Retailer will preview its SS19 range.
Fast-food chain has created modern-day takes on the hairstyle.
Vodka brand's experience features cocktail bar and recipes at JFK Airport.
Activation will feature non-alcoholic cocktails and yoga.
Activation promotes new Altima model.
Activation will take place over two weeks.