Experiential Marketing
Westfield partners Lady Gaga for virtual album launch performances
Fan zones will go live globally in more than 20 Westfield locations.
Five sustainability lessons and achievements from G7
Five practical sustainable actions that can inform any future event.
Airbnb lists Disney's Winnie the Pooh house
Fans can stay at the 'Bearbnb' in the ‘Hundred Acre Wood’ to celebrate the 95th Anniversary of the Disney character.
Vans takes first step into the metaverse with Roblox skate experience
Fans can skate with friends and customise Vans shoes.
Aardman launches Wallace & Gromit AR experience in UK and US cities
Experience uses Bristol, Cardiff and San Francisco as a virtual stage.
McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard
The activation supports its new brand platform ‘Fancy a McDonald’s?’
Klarna hosts pop-up to raise awareness of social media ad guidelines
Brand activations and panel talks aim to engage and entertain.
Airbnb hosts more than 200 Tokyo Olympic experiences
Fans will be brought close to the action despite not being able to attend.
The future of brand experiences post Freedom Day
Experiential agencies reflect on the legacy of 2020.
Subway trolled by fish-free sustainable brand
Good Catch hands out sandwiches outside Subway stores.
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