Experiential Marketing

Articles: 54 Results
An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to

Kellogg's to open immersive cereal café in New York

Kellogg's to open immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.

Hunter creates greenhouse in New York's Grand Central Terminal

Hunter creates greenhouse in New York's Grand Central Terminal

Hunter, the wellington boots brand, used a greenhouse pop-up in New York's Grand Central Terminal to celebrate its heritage.

Ebay to measure brain signals in 'subconscious shopping experience'

Ebay to measure brain signals in 'subconscious shopping experience'

Ebay is hooking up people to brainwave-reading headsets to find out what makes people tick during the shopping process.

Nars and Refinery29 champion female creativity in immersive art exhibit

Nars and Refinery29 champion female creativity in immersive art exhibit

Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength

Brand Superfan of the Week: Taco Bell's Dan Ryckert

Brand Superfan of the Week: Taco Bell's Dan Ryckert

The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.

Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds

Marketers expect to allocate up to 50 percent of their budgets for brand experience, study finds

From pop-up shops to virtual reality, companies are investing more heavily in executions that engage the senses, according to global

The experience economy: Key trends for 2017

The experience economy: Key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

Brands going to music festivals need to hit the right notes

Brands going to music festivals need to hit the right notes

The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a