Experiential Marketing
Jaguar Land Rover encourages breaking free with immersive escape experience
Project promotes the brand's car rental service The Out.
What the flip? Fortnite and Havaianas in virtual/physical relationship
Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.
Olympics goes virtual in bid to capture esports audience
Esports offer will build excitement for the Olympic Games Tokyo 2020.
H&M launches island on Animal Crossing featuring digital Maisie Williams
Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
Maltesers partners Google Cloud to bake AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
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How brands stood out in the digital chaos of Fashion Week
London Fashion Week AW21 was designed to be enjoyed from your couch.
Desperados partners emerging artists for AR campaign
Digital artworks will go on display later this year.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids
Sessions designed to keep kids entertained during lockdown.
It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global
The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021,
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