Experiential Marketing

Articles: 413 Results
How brands stood out in the digital chaos of Fashion Week

How brands stood out in the digital chaos of Fashion Week

London Fashion Week AW21 was designed to be enjoyed from your couch.

Desperados partners emerging artists for AR campaign

Desperados partners emerging artists for AR campaign

Digital artworks will go on display later this year.

Inside Verizon’s Fortnite Super Bowl stadium

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids

Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids

Sessions designed to keep kids entertained during lockdown.

It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global

It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global

The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021,

Super Bowl LV already has a marketing winner: Budweiser

Super Bowl LV already has a marketing winner: Budweiser

And its strategy is purpose.

Adjusting the Super Bowl earned media playbook for a virtual radio row

Adjusting the Super Bowl earned media playbook for a virtual radio row

In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are

How clothing spoke to America at President Biden's inauguration

How clothing spoke to America at President Biden's inauguration

Fashion choices can offer subtle support from politicians and first ladies.

Four Super Bowl trends to watch

Four Super Bowl trends to watch

It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”

Covid-19 forces Lucky Generals to close sister shop

Covid-19 forces Lucky Generals to close sister shop

Live experience agency ceases operations after three years.

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