Experiential Marketing

Articles: 463 Results
A neon lit scene from Disney's Wonder of Friendship – The Experience

Disney celebrates 100th anniversary with experiences line-up across globe

Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.

Discarded Spirits festival activation 'the world's most rubbish bar'

Survey shows festival-goers want brand activations with sustainability focus

ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a more meaningful way.

Lego Lates logo

Lego Group invites adults to play as it launches event series

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

A floating basketball on the Thames, with the Houses of Parliament in the background

Hennessy and NBA sail through UK capital on floating basketball court

Rapper AJ Tracey making appearance at opening ceremony.

Floating bikes, birds and dogs at the Google Pixel 6 pop-up

Watch: Inside the Google Pixel 6 'World of magic'

Floating dogs and a lamppost installation bring to life Google Pixel’s Magic Eraser tool

Charli XCX avatar

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Uefa mascots Ashley, Kai and Robyn

Uefa goes for virtual goal with Women’s Euro 2022 Roblox game

Game's mascots will team up with international players for educational content series.

Jessica Ennis overlooked by photographers as she lies on the ground to celebrate her Olympic heptathlon gold

M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition

The show explores how women’s sport has been captured over the past 50 years.

CBD brand finally helps Faithless to sleep

'Insomnia' remixed as a 27-minute track designed to help you get some shut-eye.

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