Experiential Marketing
L'Occitane creates experience store with rain shower sink
L'Occitane, the natural cosmetics company, has created a new store in New York with a rain shower sink and a
HBO and Bumble create film experience with wine wall and bathtub filled with sweets
HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.
Ikea celebrates 75 years with US game experience
Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.
Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its
Coach creates 'otherworldly' activation
Coach, the luxury fashion brand, has created a mindfulness and self-expression multi-sensory experience in New York.
Snickers creates escape room experience to launch new variants in US
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Google creates mini-golf experience in US
Google is touring the US with a mini-golf experience to promote the different ways to use its Home speakers.
Patrón Tequila targets 'spirits aficionados' with US tour
Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.
Why Chicago hopes this installation will spark discussion around gun crime
A row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it
Bud Light creates US summer festival with Sam Hunt and Lil Jon
Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon,
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