Experiential Marketing

Articles: 135 Results
Nutella superfans treated to 'Hotella Nutella' stay

Nutella superfans treated to 'Hotella Nutella' stay

Food-focused pop-up makes Nutella star of every meal.

PopSugar opens 'Sugar chalet' shopping experience

PopSugar opens 'Sugar chalet' shopping experience

Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.

New Balance exchanges runners' miles for pizza

New Balance exchanges runners' miles for pizza

The more you run, the more slices you earn.

Why Twitter launched a candy shop in Union Square

Why Twitter launched a candy shop in Union Square

Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign

RIP Woodstock 50: why some festivals are best left in the past

RIP Woodstock 50: why some festivals are best left in the past

The second summer of love simply wasn't to be, according to experience experts

Michael Kors tempts fans with New York treasure hunt

Michael Kors tempts fans with New York treasure hunt

Experience ties in with campaign for brand's new Wonderlust fragrance.

Stranger Things: 11 of the best brand collabs for series three

Stranger Things: 11 of the best brand collabs for series three

A buoyant 4 July brand celebration is under way...

Huawei and Amex spearhead brand activity at All Points East

Huawei and Amex spearhead brand activity at All Points East

Chinese consumer electronics brand among number of new partners for year two of festival.

Taco Bell to open Mexican-themed resort

Taco Bell to open Mexican-themed resort

Hotel launches in August.

Amazon Prime Video recreates Carnegie Deli on wheels

Amazon Prime Video recreates Carnegie Deli on wheels

A truck tour is taking place over three days.

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