Experiential Marketing
Coach creates 'otherworldly' activation
Coach, the luxury fashion brand, has created a mindfulness and self-expression multi-sensory experience in New York.
Snickers creates escape room experience to launch new variants in US
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Google creates mini-golf experience in US
Google is touring the US with a mini-golf experience to promote the different ways to use its Home speakers.
Patrón Tequila targets 'spirits aficionados' with US tour
Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.
Why Chicago hopes this installation will spark discussion around gun crime
A row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it
Bud Light creates US summer festival with Sam Hunt and Lil Jon
Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon,
Kellogg's partners former royal chef for wedding viewing party in New York
Kellogg's is partnering with former royal chef Darren McGrady to host a breakfast and viewing party in New York for
Sweaty Betty annual body positive US fundraiser returns
Sweaty Betty, the British activewear brand, and non-profit organisation Movemeant Foundation are returning with their fourth annual US fitness event
Refinery29 annual exhibition expands to San Francisco and Chicago
Refinery29, the digital media company, is expanding its 29Rooms exhibition across the US.
DreamWorks Trolls experience to launch in New York
DreamWorks is creating an immersive experience around its Trolls film in New York.
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