Experiential Marketing
How brands stood out in the digital chaos of Fashion Week
London Fashion Week AW21 was designed to be enjoyed from your couch.
Desperados partners emerging artists for AR campaign
Digital artworks will go on display later this year.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids
Sessions designed to keep kids entertained during lockdown.
It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global
The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021,
Super Bowl LV already has a marketing winner: Budweiser
And its strategy is purpose.
Adjusting the Super Bowl earned media playbook for a virtual radio row
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are
How clothing spoke to America at President Biden's inauguration
Fashion choices can offer subtle support from politicians and first ladies.
Four Super Bowl trends to watch
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
Covid-19 forces Lucky Generals to close sister shop
Live experience agency ceases operations after three years.
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