Chinese consumer electronics brand among number of new partners for year two of festival.
Hotel launches in August.
A truck tour is taking place over three days.
London event is taking place at John Lewis' flagship store on Oxford Street.
Pop-up runs until 19 May in Los Angeles.
Event is being staged for fourth consecutive year.
Activation ties in with US Mother's Day.
Pernod Ricard brand creates destination close to Tribeca Film Festival.
Bars around the world are taking part in initiative.
Pop-up will replace fuel pumps with make-up refills.