Experiential Marketing
BrewDog creates online bar experience to encourage social distancing
More than 100 BrewDog bars are taking part.
Invnt builds on storytelling services with Folk Hero acquisition
New York-based Folk Hero works with brands across fashion, lifestyle and financial services.
Six Flags adds Kraft Heinz to its partner roster
Relationship develops as Kraft Heinz announces it will channel ad focus toward flagship brands.
6 standout global live experiences
The very best in experiential and live activation from around the globe.
Amazon and Refinery29 produce IRL gift guide
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
Nutella superfans treated to 'Hotella Nutella' stay
Food-focused pop-up makes Nutella star of every meal.
PopSugar opens 'Sugar chalet' shopping experience
Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.
New Balance exchanges runners' miles for pizza
The more you run, the more slices you earn.
Why Twitter launched a candy shop in Union Square
Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign
RIP Woodstock 50: why some festivals are best left in the past
The second summer of love simply wasn't to be, according to experience experts
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