Experiential Marketing
Samsung sets off on Galaxy S10 experience tour
The tour will visit a host of cities across the US.
Lululemon stages mind and body haven
Event is taking place over three days at this year's SXSW.
Samsung debuts experiential retail concept ahead of pop-up tour
Stores will open this week in the US.
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York.
H&M to stage immersive theatre format for latest collection
Retailer will preview its SS19 range.
KFC offers 1990s bowl cuts to promote Famous Bowls
Fast-food chain has created modern-day takes on the hairstyle.
Grey Goose opens holiday Ferris wheel
Vodka brand's experience features cocktail bar and recipes at JFK Airport.
Seedlip partners Virgin Atlantic for pop-up bar
Activation will feature non-alcoholic cocktails and yoga.
Nissan to create 40-foot snow globe
Activation promotes new Altima model.
Chanel to stage all-red New York pop-up
Activation will take place over two weeks.
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