More than 100 BrewDog bars are taking part.
New York-based Folk Hero works with brands across fashion, lifestyle and financial services.
Relationship develops as Kraft Heinz announces it will channel ad focus toward flagship brands.
The very best in experiential and live activation from around the globe.
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
Food-focused pop-up makes Nutella star of every meal.
Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.
The more you run, the more slices you earn.
Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign
The second summer of love simply wasn't to be, according to experience experts