Experiential Marketing
Airbnb hosts more than 200 Tokyo Olympic experiences
Fans will be brought close to the action despite not being able to attend.
The future of brand experiences post Freedom Day
Experiential agencies reflect on the legacy of 2020.
Subway trolled by fish-free sustainable brand
Good Catch hands out sandwiches outside Subway stores.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
American Express provides on- and off-site Wimbledon experiences
Virtual-reality tennis game reimagined as augmented-reality experience.
Imagination collaborates with Epic Games to blend the physical and digital world
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
Absolut enlists MNEK for hybrid event
Online and offline live event will celebrate art, music and mixology
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
Hasbro sets up life-size Monopoly experience
The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based activity
Jaguar Land Rover encourages breaking free with immersive escape experience
Project promotes the brand's car rental service The Out.
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