Direct Marketing

Articles: 40 Results
Why ads in the editorial space will get results

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

Email marketing survives Gmail tabs

Email marketing survives Gmail tabs

If there's an issue for marketers, it's misclassification.

Is a Snapchat Super Bowl ad worth $3M?

Is a Snapchat Super Bowl ad worth $3M?

Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a

Miami Ad School racial unity contest open for public voting

Miami Ad School racial unity contest open for public voting

A jury selected seven finalists, now it's your turn to vote for the winning idea

How Reebok capitalized on Delta's big computer meltdown

How Reebok capitalized on Delta's big computer meltdown

Looking to bring its "Be More Human" campaign to life, the brand leapt into action when thousands of airline customers

Old Navy enlists SNL alums to improvise series of online spots

Old Navy enlists SNL alums to improvise series of online spots

, Chandelier Creative for Old Navy

New campaign from Chandelier Creative lets comedians get into character

The quirky, wonderful and eye-widening world of C2

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...

We're all still cavemen at heart

We're all still cavemen at heart

While the way we tell stories has changed, the reason for doing so - to bring people together - is

Our winter of dis-content

Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free