Direct Marketing

Articles: 21515 Results

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

Jagermeister launches streetwear collection inspired by nightlife

A donation will be made to United We Stream.

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.

Amazon and eBay stand to gain from free Google Shopping ads

Will move to making listings free benefit struggling retailers as pandemic continues?

Publicis Sapient grows global experience team with two senior hires

Chief experience officer John Maeda has added Karin Giefer and Quinnton Harris to senior team.

Yahoo's new email service aims to cut through clutter

Smarter tools to personalise content will benefit direct marketers as more email moves to smartphone.

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

Email marketing survives Gmail tabs

If there's an issue for marketers, it's misclassification.


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