Advertising news and opinion from international thought leaders

January 20, 2020 by Simon Gwynn

Singer's new fashion collection makes use of maroon-and-orange scheme familiar to British shoppers.

December 17, 2019 by Omar Oakes

Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform

August 13, 2019 by Arvind Hickman

Kourtney Kardashian, Taylor Swift and Ronaldo have one thing in common - they each have very high numbers of fake

April 05, 2019 by Simon Gwynn

Tech giant has dialled back 'ridiculous' promotion of private-label products.

February 01, 2019 by Omar Oakes

Ad revenue doubled last year as company warns of higher investment costs for 2019.

April 13, 2018 by Simon Gwynn

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

March 27, 2018 by Matthew Chapman

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key

March 19, 2018 by Edward Lee

Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how

January 04, 2018 by Matthew Chapman

Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions

November 07, 2017 by Simon Gwynn

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

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