Digital Marketing

Articles: 46446 Results
Griff plays a guitar

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

The platform connects emerging musical talent including British singer-songwriter Griff.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Morten Grubak

The metaverse can be a creative renaissance

The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our

An Olympic-sized opportunity? Sponsorship and the metaverse

Connection with a community can stretch beyond the live events.

Jordan Stephens holds his hand to the camera with a sad face drawn on his palm

BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer

Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.

Credit: Marriott Bonvoy

Marriott Bonvoy is looking for a TikTok correspondent

Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.

Random digitised graphs and icons

Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

The humble hashtag: a must-have part of your experiential marketing strategy

If used correctly the hashtag is a gateway, opening doors to new communities.

Nicola Mendelsohn: spoke at IAB UK Digital Upfronts

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

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