Digital Marketing

Articles: 1151 Results
How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key

Three ways to build customer loyalty in a disruptive digital age

Three ways to build customer loyalty in a disruptive digital age

Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how

Fetch countersues Uber after being accused of click fraud in mobile ads

Fetch countersues Uber after being accused of click fraud in mobile ads

Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands

Cannes favourite Sea Hero Quest returns in VR

Cannes favourite Sea Hero Quest returns in VR

Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the

Twitter creators join global video relay from Sydney to Vancouver

Twitter creators join global video relay from Sydney to Vancouver

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social

Using data to find the unexpected audience

Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers