Digital Marketing
How Strongbow hopes to crack new markets with global campaign
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'
Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key
Three ways to build customer loyalty in a disruptive digital age
Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how
Fetch countersues Uber after being accused of click fraud in mobile ads
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions
Google reveals cloud marketing tie-up with Salesforce
Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range
Only a third of digital marketers are confident their campaigns reach target audience
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are
Lynton Crosby joins former Obama strategist to launch digital marketing agency
Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands
Cannes favourite Sea Hero Quest returns in VR
Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the
Twitter creators join global video relay from Sydney to Vancouver
Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social
Using data to find the unexpected audience
Data at its most granular gives brands deep insights into their customers
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