Digital Marketing

Articles: 1148 Results
Taylor Swift, Kardashians and Neymar among celebs with most fake followers

Taylor Swift, Kardashians and Neymar among celebs with most fake followers

Kourtney Kardashian, Taylor Swift and Ronaldo have one thing in common - they each have very high numbers of fake

Amazon will always have 'another curveball' to throw, brands warned

Amazon will always have 'another curveball' to throw, brands warned

Tech giant has dialled back 'ridiculous' promotion of private-label products.

Amazon is now a $10bn advertising company

Amazon is now a $10bn advertising company

Ad revenue doubled last year as company warns of higher investment costs for 2019.

How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key

Three ways to build customer loyalty in a disruptive digital age

Three ways to build customer loyalty in a disruptive digital age

Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how

Fetch countersues Uber after being accused of click fraud in mobile ads

Fetch countersues Uber after being accused of click fraud in mobile ads

Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free