Digital Marketing

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TikTok partners Shopify for social commerce

TikTok partners Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for

Marketers boost influencer spend but are nervous of 'activist influencers'

Marketers boost influencer spend but are nervous of 'activist influencers'

More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social

Media industry urges Apple to hold talks over ad tracking changes

Media industry urges Apple to hold talks over ad tracking changes

Proposed changes would see advertisers unable to automatically track iPhone users across apps.

Use of in-house programmatic trading desks has quadrupled since 2016

Use of in-house programmatic trading desks has quadrupled since 2016

World Federation of Advertisers surveyed 37 businesses representing about $76bn in marketing investment.

Pepsi partners Global Citizen and Lady Gaga for concert

Pepsi partners Global Citizen and Lady Gaga for concert

Live-streamed event will raise funds for World Health Organization.

Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Will the future of digital be 'made in China'?

Will the future of digital be 'made in China'?

Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley's giants.

I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

Singer's new fashion collection makes use of maroon-and-orange scheme familiar to British shoppers.

Marketers warn they could be 'priced out' of Facebook advertising

Marketers warn they could be 'priced out' of Facebook advertising

Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform

Taylor Swift, Kardashians and Neymar among celebs with most fake followers

Taylor Swift, Kardashians and Neymar among celebs with most fake followers

Kourtney Kardashian, Taylor Swift and Ronaldo have one thing in common - they each have very high numbers of fake

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