Digital Marketing

Articles: 46429 Results
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Maltesers partners Google Cloud to bake AI cakes

Maltesers partners Google Cloud to bake AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Ebiquity rebrands global digital offering, reshuffles senior roles

Ebiquity rebrands global digital offering, reshuffles senior roles

With the integration of digital media monitoring firm Digital Decisions now complete, the media auditor has rolled out new services

Snap names Doug Frisbie VP of business marketing

Snap names Doug Frisbie VP of business marketing

In the new role, Frisbie will lead the company’s global business marketing.

M&M’s returns to the Super Bowl with “Come Together” ad

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

AudienceX acquires digital marketing agency BigBuzz Marketing Group

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

Innovation and speed keep Shiseido afloat

Innovation and speed keep Shiseido afloat

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well

Pinterest introduces Story Pins on the homepage in influencer push

Pinterest introduces Story Pins on the homepage in influencer push

The platform is expanding on its Stories feature with a carousel on top of the home feed.

Arby's jumps on TikTok trend with sea shanty diss track

Arby's jumps on TikTok trend with sea shanty diss track

The fast-food chain is using the tune to honor its crispy fish sandwich — and take a shot at McDonald’s.

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free