Digital Marketing
Ebiquity rebrands global digital offering, reshuffles senior roles
With the integration of digital media monitoring firm Digital Decisions now complete, the media auditor has rolled out new services
Snap names Doug Frisbie VP of business marketing
In the new role, Frisbie will lead the company’s global business marketing.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
AudienceX acquires digital marketing agency BigBuzz Marketing Group
The independent trading desk is expanding its services chops and content capabilities.
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well
Pinterest introduces Story Pins on the homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed.
Arby's jumps on TikTok trend with sea shanty diss track
The fast-food chain is using the tune to honor its crispy fish sandwich — and take a shot at McDonald’s.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Phenomenon acquires Marketing Supply Co.
The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.
Wallace & Gromit venture into AR with immersive storytelling app
Players take on the challenge of fixing up a city.
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