Digital Marketing
Asos hikes adspend as part of plans to become £7bn business
Refreshed strategy aims to capture global opportunity.
R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.
Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.
Spotify on hunt for global sponsors as it signs up Disney+
This is the third personalised playlist Spotify has made available for sponsorship.
Ocean Bottle calls on consumers to come clean on sustainability fails
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
_1.jpg)
BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope
Visitors to the Rashford mural can scan a QR to access the messages.
Deepfake Tom Cruise creator launches production house creating hyperreal content
The synthetic media platform uses deep learning and artificial intelligence.
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Maltesers partners Google Cloud to bake AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Ebiquity rebrands global digital offering, reshuffles senior roles
With the integration of digital media monitoring firm Digital Decisions now complete, the media auditor has rolled out new services
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free