Digital Marketing
Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Maltesers partners Google Cloud to bake AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Ebiquity rebrands global digital offering, reshuffles senior roles
With the integration of digital media monitoring firm Digital Decisions now complete, the media auditor has rolled out new services
Snap names Doug Frisbie VP of business marketing
In the new role, Frisbie will lead the company’s global business marketing.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
AudienceX acquires digital marketing agency BigBuzz Marketing Group
The independent trading desk is expanding its services chops and content capabilities.
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well
Pinterest introduces Story Pins on the homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed.
Arby's jumps on TikTok trend with sea shanty diss track
The fast-food chain is using the tune to honor its crispy fish sandwich — and take a shot at McDonald’s.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
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