Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
The metaverse can be a creative renaissance
The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our
An Olympic-sized opportunity? Sponsorship and the metaverse
Connection with a community can stretch beyond the live events.
BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer
Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.
Marriott Bonvoy is looking for a TikTok correspondent
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
Starcom launches podcast series diving into pros and cons of metaverse
Report outlines the responsibilities that will emerge for advertisers and media distributors.
The humble hashtag: a must-have part of your experiential marketing strategy
If used correctly the hashtag is a gateway, opening doors to new communities.
Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
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