Digital Marketing
TikTok partners Shopify for social commerce
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for
Marketers boost influencer spend but are nervous of 'activist influencers'
More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social
Media industry urges Apple to hold talks over ad tracking changes
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
Use of in-house programmatic trading desks has quadrupled since 2016
World Federation of Advertisers surveyed 37 businesses representing about $76bn in marketing investment.
Pepsi partners Global Citizen and Lady Gaga for concert
Live-streamed event will raise funds for World Health Organization.
Double-digit increase in media spend on ads.txt inventory
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
Will the future of digital be 'made in China'?
Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley's giants.
I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit
Singer's new fashion collection makes use of maroon-and-orange scheme familiar to British shoppers.
Marketers warn they could be 'priced out' of Facebook advertising
Rising CPMs on Facebook are a concern for 85% of marketers who spent at least six figures on the platform
Taylor Swift, Kardashians and Neymar among celebs with most fake followers
Kourtney Kardashian, Taylor Swift and Ronaldo have one thing in common - they each have very high numbers of fake
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