Tech giant has dialled back 'ridiculous' promotion of private-label products.
Ad revenue doubled last year as company warns of higher investment costs for 2019.
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key
Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions
Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are
Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands
Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the