Corporate Social Responsibility

Articles: 8 Results
Interpublic declines NRA pitch

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Unilever: 'Gone are the days when a product succeeds because it is superior'

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the

Why women shouldn't be taxed on feminine products

Why women shouldn't be taxed on feminine products

Periods are not a luxury period, says J. Walter Thompson's worldwide CEO.

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl

Don't ignore the little guy, and other lessons from #NuggsForCarter

Don't ignore the little guy, and other lessons from #NuggsForCarter

Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.

Holding company chiefs speak out against Trump immigration ban

Holding company chiefs speak out against Trump immigration ban

John Wren, Michael Roth and Martin Sorrell vow to protect their workers from executive order restricting immigration from seven countries.

Donated goods are put to work in clever Goodwill campaign

Donated goods are put to work in clever Goodwill campaign

The ad, created in partnership with the Ad Council, performed better than most PSAs, according to Ace Metrix.

Successful nonprofit campaigns begin long before #GivingTuesday

Successful nonprofit campaigns begin long before #GivingTuesday

Although cultures differ, the fundamentals of for-profit branding and marketing still apply, writes one of the co-founders of Interplanetary.

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