Corporate Social Responsibility
Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.
Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the
Periods are not a luxury period, says J. Walter Thompson's worldwide CEO.
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
John Wren, Michael Roth and Martin Sorrell vow to protect their workers from executive order restricting immigration from seven countries.
The ad, created in partnership with the Ad Council, performed better than most PSAs, according to Ace Metrix.
Although cultures differ, the fundamentals of for-profit branding and marketing still apply, writes one of the co-founders of Interplanetary.